The Prophy

Let me reintroduce myself. The Prophy has officially evolved from a practitioner of speed into a Marketing Intelligence Studio. Let's grab a coffee if your tired of algorithms hallucinating. theprophy.com ​#TheProphy #DecisionVelocity #AfricanEnterprise

Africa isn’t one market. It’s complex, contextual and fragmented. AI trained on global data often misses what actually drives behavior here. Brands are seeing 20%+ gains when AI is paired with clean, localized data. #AI #Marketing #Data #TheProphy theprophy.com/the-architectu…

Every entrepreneur that knows how to use AI is trying to find ways to build AI native companies that completely displace incumbents. For the incumbents, it’s the “Innovator’s AI Dilemma” If those startups get traction, and they can’t buy them, the CEOs will face multiple huge Dilemmas: 1. Do they tear down their companies and reinvent them as native AI ? 2. How do they explain it to public shareholders ? You will know AI is having a huge impact on public companies when there are two types of lawsuits: - Shareholders that sue the company for tearing down the company and crushing the stock price - Shareholders that sue the company for NOT tearing down the company and crushing the stock price I think most CEOs don’t come close to understanding AI in enough detail to even begin to consider these decisions. Hint: Asking your AI models the best paths from where you are now, to being an AI native version that can achieve the same economics has to be one of your initial steps. If asking your models questions doesn’t make sense to you, you are in deep shit

Sam Altman says OpenAI has reached another GPT-3-style moment Something important is working so well that other strong projects have to give way That is why OpenAI is focusing its compute on next-generation models and the automated researchers and companies they can power

Tim Ferriss (best known for his “4-Hour” book series) on how he uses AI: “I hesitate to use AI for anything I want to keep in my head.” Because AI doesn’t just assist — it can fully replace your thinking. The cost? Cognitive muscles atrophy fast.

Eric Schmidt says the 10x advantage is no longer execution. It is defining what counts as success. A programmer writes a spec and an evaluation function, runs it at 7pm, and wakes up to what was invented overnight. The advantage now belongs to whoever can specify the problem precisely. The rest will be automated.

🚨 BREAKING: Anthropic quietly dropped a 32-page playbook on building Claude Skills. Skills let you teach Claude your exact workflow once. It executes it every time after that. Across Claude.ai, Claude Code, and the API. No more re-explaining. No more inconsistent output. This is how AI goes from chatbot to custom operating system. PDF: resources.anthropic.com/hubfs/The-Comp…

Mark Cuban just described the sharpest divide in the modern economy. And most people are already on the wrong side of it. Cuban: “There’s two types of approaches to AI. Some people who use it so they don’t have to learn anything, and some people who use it so they have the opportunity to learn everything.” Two sentences. The entire future of human capital compressed into a single binary. The first group sees the most powerful knowledge infrastructure ever built and uses it to avoid thinking. They offload reasoning, skip the friction, and call it efficiency. What they’re actually doing is hollowing out the one thing that can’t be replicated. Their own cognition. Cuban: “AI is a tool, it’s a way to learn, it’s a democratization of knowledge.” For centuries, elite knowledge was locked behind institutions, geography, and capital. The right university. The right city. The right network. Entire generations of potential buried because the information was never accessible. That wall just came down permanently. The second group understands what that actually means. Same tool. Compressing decades of learning into months. Entire disciplines on demand. Mental models that once required years of expensive education now available to anyone willing to ask the right questions. The knowledge is democratized. The ambition is not. That’s the divide Cuban is actually describing. Not technical literacy. Not access. Pure cognitive initiative. The first group is outsourcing their mind. The second is expanding it. Atrophy doesn’t announce itself. It just arrives.

Mobile-first digital ecosystems, fintech-powered commerce and AI are reshaping how brands interpret demand and engage with consumers across the continent. The Prophy Africa Signal examines these patterns across Africa’s regional markets. The Prophy Africa Signal, coming soon.

"I think listening to old people is the biggest mistake young people make. I think the traditional career advice is probably not going to work as well." Sam Altman was answering the quetsion - "what is the biggest mistake you see young people make right now when they apparently prepare for AI?" --- From 'IIT Delhi' YT channel. (link in comment)

Ready to learn how to structure your content to be cited by AI, book your tailored SEO + GEO Workshop: theprophy.com/the-geo-worksh…

The hype focuses on what agents can do. The strategy is deciding what they should do and giving them signals they can actually trust. Structure is leverage. Chaos is expensive.

AI agents don’t just need vibes. They need structure. Markdown isn’t aesthetic. It’s signal discipline. Free-form language is powerful but it’s messy. Great for humans. Risky for automation. AI agents need consistent signals, not interpretive guesswork. digiday.com/media/wtf-is-m…

We went from AI systems that struggled to do grade school math to AI systems that can solve research-level math problems in just a few years. I agree with Jakub this is perhaps the most important eval now. I am also pretty sure the main reaction will be "it's not that hard" :)

🚨Anthropic CEO Dario Amodei warns: "AI models could handle end-to-end software engineering within 6 to 12 months."

Self-concept debt builds when your internal identity hasn’t caught up with the level you’re operating at. I’ve felt it, delivering results but still thinking like an earlier version of myself. The gap doesn’t close with more effort, it closes with identity recalibration.

In a post-search, AI-integrated economy, the market doesn't need more creative. It needs Marketing Intelligence. The evolution of The Prophy is my response to a systemic failure. linkedin.com/pulse/we-dont-…

Demis Hassabis says AI will disrupt entry-level jobs first, so mastering these tools now beats a traditional internship The capability overhang of these tools offers massive creative leverage But this is only the next five years "once agi arrives, we'd be in uncharted territory"