eight.design

Between 2012 and 2018, fashion brands suddenly decided that heritage was the problem. Vintage marks, founder names, weird old details. All gone. Everything had to become a clean, corporate, generic, ALL CAPS logo. Does anyone know what the hell that was?

Olivetti Programma 101, 1965. Peak desktop computing before screens took over.

How do you like FIFA’s new branding? There’s something oddly familiar about it

QWERTY became mainstream through Remington’s 1874 Sholes and Glidden typewriter. 150 years later, we still type on it not because it won ergonomics, but because the world got too lazy to switch.

In 2019, Warner Bros. brought in Pentagram for a rebrand. According to polling, only 11% picked the new version. After the Discovery merger, the logo moved back toward the old shield.

@interiorsuckerr hold my beer

NEED

@rebrandgallery @jkrGlobal They crossed the Colonel with a headcrab 😅

KFC Rebrand by @jkrGlobal and In-house 🐔

@frisohakkers ok this is ridiculously cute

we need more pigs on the internet

@privetavdey Nice job

Wallet agent

@timxsolodev @privetavdey

@privetavdey Is it safe?

@proskuaaa you had a damn good month

last months recap / interaction

@paulfaivret @interfere_ damn, this is sharp

woop woop

Document your process

@__joelalexander @helloHEX yeah, there’s definitely something here

wip, early maybe potential here:

@hieudinh_ damn, this is so good

Every workout you've logged, replayed in 3D 👀

This GUY built his first macOS app. And, gained 15,000 users in just 3 months. First of all, He shared the app on a Discord server. And he continues to improve it regularly. One day, a tweet went viral. The app crossed 1,000 users overnight. Since then, It is growing through SEO...

@heysatya_ seriously strong works, guys

When every founder has access to the same AI tools, design becomes the unfair advantage. A collection of apps we’ve designed.

People asked Facebook for a Dislike button. In 2016, Facebook gave them Love, Haha, Wow, Sad and Angry instead, because apparently “I don’t like this” was too honest for a social network.

In 2023, Twitter became X. “Tweets” became “posts,” because nobody was ever going to say “I X’d this.” So where are we now: bold rebrand, or a billionaire’s amateur-hour logo downgrade?

KFC has quietly refreshed its branding. Colonel Sanders apparently got promoted in the demonic hierarchy and grew wings. Or claws. Oh, and they updated the typography too.