Eli retweeted
I NEVER turn off a losing ad. I don't care if that ad has 0.8 roas.
If it gets a lot of spend + has >80% new visitor %, it's a winning ad.
These ads let me 2x, 3x the budget quickly and scale fast. Meanwhile MOF & BOF targeted creatives convert like crazy and balance the account's roas.
I will never stop preaching this until all of ecom twitter does this. Look at your account from a funnel's perspective.
Shaun Eng@shauneng
"My ad gets a lot of spend but isn't converting, what's going on?" Had this exact conversation 3 times last week. Hint: It's not a Meta problem. You're actually way closer to a winner than you think. Here's what that ad is telling you and how to turn it into a winner:
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