International Fresh Produce Association

When it comes to chronic disease prevention, adding more fruits and vegetables to your plate is one of the most effective ways to support better health over time. Appreciate @CDCgov @NIHDirector_Jay keeping the focus on what works.

Rooted in agriculture and rising in leadership, women are transforming our industry. In 2026, IFPA proudly supports the International Year of the Woman Farmer and the impact moving fresh forward. Grow with us: freshproduce.com/resources/tale… #WFPC2026 #WomenInProduce

The Working Families Tax Cut Act delivers meaningful tax relief for agriculture. ✅ Section 179 expensing permanently increased to $2.5M ✅ Full bonus depreciation restored Read more: section179.org/?utm_source=tw… irs.gov/newsroom/treas…

The Washington Conference offers something rare in our fast-moving industry: perspective. See how decisions in Washington ripple across farmers, businesses, and communities nationwide. Turn perspective into impact at #TWC2026. Register now: freshproduce.com/events/the-was…

The Working Families Tax Cut Act permanently increased the estate tax exemption to $15M per individual, $30M per couple. This amount will also index for inflation, ensuring that families will not be put under additional stress from rising asset values. irs.gov/businesses/sma…

Buy smarter before the market moves. IFPA’s Global Intelligence Engine helps procurement teams benchmark pricing, track availability, and anticipate disruptions by accessing key trade and production data. Get started today: freshproduce.com/resources/glob…

In this episode of Fresh Takes on Tech, Vonnie Estes talks with IFPA’s Rachel Blake about the Global Intelligence Engine—an AI-powered platform helping the produce industry navigate shifting consumer behavior and global markets. 🎙️ Listen now: freshproduce.com/resources/tech…

IFPA CEO Cathy Burns highlighted the potential of produce prescriptions to increase the consumption of fruits and vegetables with @SenateAgGOP @SenateAgDems. Learn about simple policy solutions to building a healthier America while supporting U.S. growers: bit.ly/4blawvt

According to a 2023 GAO report, more than 90% of food purchases in school meals are produced in the U.S. As IFPA CEO Cathy Burns shared with Chair @JohnBoozman this week, ensuring school meals include a variety of produce builds healthy habits early while supporting U.S. growers

The floral industry is changing. Stay ahead at The Floral Conference. Explore trends, consumer insights, and market forces shaping floral’s future. Early bird pricing is open. Register now. 🌸 freshproduce.com/events/the-flo…

Federal policy shapes the future of fresh every day. The Washington Conference (#TWC2026) is where our industry shows up on the national stage and turns leadership into action. See what happens when we stand together with purpose: freshproduce.com/events/the-was…

A recent decision by the Supreme Court of the United States striking down tariffs under the International Emergency Economic Powers Act could allow U.S. importers to seek refunds on previously paid duties. Join IFPA for a members-only webinar: my.freshproduce.com/s/community-ev….

The fight for fresh requires expanded access to fruits and vegetables, especially those grown domestically.

Thanks @SenateAgGOP @SenateAgDems for today’s hearing on increasing domestic consumption of U.S.-grown foods. As IFPA CEO Cathy Burns stated, eating more fresh fruits and vegetables is one of the most effective ways for Americans to improve their health and support U.S. farmers.

What’s the average price? What’s trending now? What’s coming next? Exclusive to IFPA members, our Global Intelligence Engine delivers the data and insights industry leaders rely on to make smarter and faster decisions. freshproduce.com/resources/glob…

“Fully funding the WIC Fruit & Vegetable Benefit is our crown jewel. It really does make a difference for young families.” – IFPA CEO Cathy Burns testifying before @SenateAgGOP and @SenateAgDems. Watch live: agriculture.senate.gov/hearings/incre…

IFPA CEO Cathy Burns, testifying before @SenateAgGOP @SenateAgDems, stated, “IFPA is guided by a simple yet powerful goal: to grow a healthier world by increasing Americans’ access to, and consumption of, fresh fruits and vegetables grown here.” Watch: agriculture.senate.gov/hearings/incre…

.@SenAmyKlobuchar introduced IFPA CEO Cathy Burns to @SenateAgGOP @SenateAgDems, noting that Cathy “serves the entire fresh produce and floral supply chain, including farmers, consumers, processors, and retailers” with over 30 years of experience. Thanks, Ranking Member!

IFPA CEO Cathy Burns is testifying before @SenateAgGOP and @SenateAgDems on increasing domestic consumption of U.S.-grown agricultural products. Fresh produce requires fast, efficient, dependable supply chains. Watch here: agriculture.senate.gov/hearings/incre…

There is one spot reserved at the sold-out Women’s Fresh Perspectives Conference for the recipient of this scholarship! Could it be you? Applications are due Friday, March 13. Apply now: fs12.formsite.com/pmameetingform…