Practical Ecommerce

"Ditch the Discount, Says Brand Marketer" | Since 2013 @ChereneAubert has managed, advised, executed #ecommerce marketing campaigns. Her new advisory firm, Growth Capital (@GrowthCapitai), helps scale D2C brands. She joins @bandholz in this week's episode. practicalecommerce.com/ditch-the-disc…

Here are 9 steps for creating an in-house brand. "Launch Your Own Private-Label Brand." Via @EcommerceBoy. practicalecommerce.com/launch-your-ow… #ecommerce

"AI Drives Smarter Ecommerce Pricing" | @EcommerceBoy (w/ help from @Omnisend) foresees the rise of AI agents that enable #ecommerce pricing tailored to each session and shopper, preserving margins. practicalecommerce.com/ai-drives-smar…

"New Ecommerce Tools: March 18, 2026" | This week: reusable packaging, dropshipping, product feeds, finance, fulfillment platforms, B2C marketing, agentic commerce, and AI-powered contact centers. practicalecommerce.com/new-ecommerce-… #ecommerce @ShipFastNow @LiberisGlobal @squarespace

The ecommerce director for the D2C niche brand shares audience targeting, cross-border selling, more: "How Vessi Sells Waterproof Shoes." practicalecommerce.com/how-vessi-sell… #ecommerce

"E.U. Law Tightens Marketplace Selling" | The Digital Services Act imposes rules on marketplaces to verify/vet all sellers and products. Beata Twardowska, an E.U.-based #ecommerce marketer, addresses how sellers comply. practicalecommerce.com/e-u-law-tighte…

The acquisitions of Promptfoo and Moltbook reflect the security concerns of OpenAI and Meta regarding AI agents. "Why OpenAI Acquired Promptfoo." practicalecommerce.com/why-openai-acq… #ecommerce

"Search Console Adds Brand Filters" | The functionality of branded query filtering is not new, @seosmarty explains, but the new filters streamline analysis. She assesses the new tool and offers 3 use cases. practicalecommerce.com/search-console… #seo #ecommerce #searchconsole

#GoogleAds' algorithm can override advertiser-supplied text, complicating date-sensitive messaging. "Time-Sensitive Offers in Google Ads." Via PPC pro Matt Umbro. practicalecommerce.com/time-sensitive… #ecommerce

"Launch Your Own Private-Label Brand" | Creating an in-house brand provides control over specs, features, and sales channel. It can elevate profits, but it takes a lot of work. @EcommerceBoy offers a checklist to get started. practicalecommerce.com/launch-your-ow… #ecommerce

Independent research informs GEO tactics: "Studies Reveal AI Citation Clues." Via @seosmarty, @Kevin_Indig. practicalecommerce.com/studies-reveal… #seo #ecommerce

"How Vessi Sells Waterproof Shoes" | In this week's episode with host @bandholz, director of ecommerce Ray Hua shares the challenges of targeting the right audience, cross-border selling, diversifying, and more. practicalecommerce.com/how-vessi-sell… #ecommerce

Add genAI platforms to the list of #ecommerce attribution challenges. "The AI Attribution Blind Spot." Via @EcommerceBoy @LatentView. practicalecommerce.com/the-ai-attribu…

"Why OpenAI Acquired Promptfoo" | Acquisitions by OpenAI & Meta fortell an agent-driven world with evolving security risks. @EcommerceBoy (w/ help from @Riskified) looks at how Promptfoo and Moltbook reflect next-gen #fraudprevention. practicalecommerce.com/why-openai-acq… #ecommerce

"New #Ecommerce Tools: March 11, 2026" | This week: new services/platforms for product feeds, localization, installment pay, fraud prevention, social commerce, agentic commerce, parcel lockers, and more. practicalecommerce.com/new-ecommerce-… @klaviyo @dotdigital @cartdotcom @Riskified

Before starting her apparel company, founder Nasrin Jafari says she had no idea how to make clothes. "From Teacher to Fashion Brand Founder." Via @bandholz. practicalecommerce.com/from-teacher-t… #ecommerce

"Time-Sensitive Offers in Google Ads" | Advertisers no longer control text owing to #GoogleAds' algorithms, which complicates date-sensitive promos. PPC pro Matt Umbro provides 4 workarounds. practicalecommerce.com/time-sensitive… #ecommerce

The future of data reporting is conversational dialogue: "Seller Central AI Remakes Data Analysis." Via @EcommerceBoy. practicalecommerce.com/seller-central… #ecommerce @amazon