Tom Capper
673 posts
Tom Capper
@THCapper
Senior Search Scientist @Moz and @getstat. Distilled alum. Follow for digital marketing insights, unfollow British politics. Mainly on Bluesky.
I had a theory from the Google leaks: The HCU is not about content. It's about brand:links ratio. I've looked at the last 3 updates, ~2m keywords, and tens of thousands of sites, trying to prove it. Results are a lot clearer than I expected.
New data from @ziffdavis (owners of CNET, IGN, PCMag, Mashable and more) shows that AI companies are using more premium publisher data than they care to admit. axios.com/2024/11/05/ai-… by @sarafischer via @axios
Imagine being Sundar Pichai now: - you had the largest continually updated data set of any company to train AI on (the Google Index) - you invented the underlying technology of LLMs like ChatGPT in 2017 called Transfomers - you had complete search dominance: all you had to add was AI and you'd own the market And yet: - you managed to complete fumble your massive head start and was late to everything - you made your APIs so hard to use nobody seriously integrated it into their apps and people instead went Anthropic and OpenAI - you now see your search dominance quickly slipping away to Perplexity and yesterday's launched ChatGPT Search This will be a business case studied in universities for decades
The thing about "the UK’s tax burden is now at a record high", is that this is also true for almost all countries 📈
They're expanding again, but this time to 100+ countries. Whoa -> AI Overviews in Search are coming to more places around the world "With this latest expansion, AI Overviews will reach more than 1 billion global users every month." And languages -> "As part of this update, we’re also extending language support across the board. If you’re in any country with AI Overviews, you can now get them in any of the currently supported languages, including English, Hindi, Indonesian, Japanese, Portuguese, and Spanish." blog.google/products/searc…
