Some thoughts of mine on the value of a marketing consultancy's external, objective viewpoint to assist with your marketing operations challenges
#marketing #consultancy
observatoryinternational.com/our-insights/t…
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iamDigiRob
406 posts
iamDigiRob
@iamDigiRob
Media & Marketing Consultant. Former agency guy. Opinions are my own, especially the incorrect ones
London, England Se unió Şubat 2020
161 Siguiendo76 Seguidores
A great piece from my colleague and Observatory International's co-founder, Lucinda Peniston-Baines, on how using a marketing consultancy can augment and upskill your existing resource and expertise
#marketing #consultancy
observatoryinternational.com/our-insights/a…
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A very helpful piece from my colleague, Christine Downton, on ways to establish a clear vision and direction for your marketing organisation
#marketing #consultancy
observatoryinternational.com/our-insights/h…
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iamDigiRob retuiteado
“Nonsense, the microwave is for soup or drying socks!”
Genuinely think that this is my favourite line in an advert for a decade. Brilliant oddness.
Well done to whoever at @VCCP came up with this
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One step closer to the OASIS and Ready Player One. I’d best brush up on my 80s arcades and Rush albums…
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Client budget cuts.
VeryBritishProblems@SoVeryBritish
Write a sad British story in three words. I’ll go first… Empty biscuit tin.
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iamDigiRob retuiteado
iamDigiRob retuiteado
“Now I am become Death, the destroyer of worlds.”
Elon Musk@elonmusk
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
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@chiefmartec Thanks Scott, this is very thought-provoking indeed. The notion of needing to market to the AI agents feels huge.
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Exploring the 2nd order effects of generative AI in marketing and martech chiefmartec.com/2023/04/explor… #martech
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@Robertc1970 It's a solid point that you make, Rob, and also perhaps goes some way to explaining the flipside which is the rise of new brands that position their transparency of purpose as the primary reason to purchase.
It will be interesting to look back in a few years to see which lasts.
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Why modern marketing is becoming less about opening opportunities for people to consider buying you and more about hiding the reasons why people might not. robcampbell.co/2023/03/27/mar…
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iamDigiRob retuiteado
Today is the launch day for my new book on applying behavioural science to marketing
It has sold out on Amazon this morning but Blackwell's, Waterstones and WH Smiths still have copies at the moment if you want one
blackwells.co.uk/bookshop/produ…
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Wait, so 2023 *ISN'T* the year of the Metaverse?!
thestreet.com/technology/mar…
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So. Many. Steps.
It feels like he's digital filibustering
Rishi Sunak@RishiSunak
Innovation means growth📱
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Great thread from @garius in light of recent QR code use (and failure!).
Includes the brilliant line:
"But then I'm not a crypto bro cosplaying as Prime Minister"
John Bull@garius
Barcodes were patented in 1949, although the first proper use was in 1967 with the KarTrak system across all US Railways. In this, cameras would read a set of coloured lines off the side of trains. This would allow companies to track their freight cars across different networks.
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Marketing industry quote of the day:
"Now that 90% of the metaverse has been unmasked as just gaming dressed up in pretentious language...."
Love that from @contagious
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iamDigiRob retuiteado
Brands need to think twice before entering ‘the metaverse’. our senior consultant Rob Foster, explains why strategy should be more important than fear of missing out - ow.ly/81Um50LfFyi
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iamDigiRob retuiteado
🔴 “Brands need to think twice before entering the #metaverse. They should experiment, but they should not expect any financial return.”
👉 Read @iamDigiRob (@observatoryint) his take on marketers their fomo on the metaverse: bit.ly/3TsooJP.
#Marketing #GlobalMarketing
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