VCCP

Are we getting worse, not better, at creating long-term, enduring brand properties? Writing for @Campaignmag, VCCP Founding Partner and Chairman, @TheBrandedGent explores the ingredients needed to make famous work that lasts. Read more: okt.to/sZYqej #thoughtleadership

What should our New Year's resolutions as an industry be? 👇

The search engines are evolving. Are brands ready? @TheBrandedGent explores the rise of answer engines, Generative AI Engine Optimisation (GEO), and branded utility in his final @Campaignmag column of the year. Read more: okt.to/TzfgEX  #ItOnlyWorksIfItAllWorks  #GEO

What is the next seismic shift in brand comms? In his final @Campaignmag column of the year, @TheBrandedGent unpacks the rise of agentic AI and what brands must do to stay discoverable in the “Next Normal”. campaignlive.co.uk/article/welcom… #ItOnlyWorksIfItAllWorks #GEO

"As technological life grows more artificial, more confected and more illusory, the strongest brands will be those most present in the moment." Read Charles Vallance (@TheBrandedGent)'s latest column on why brands must stand for what’s real. Read here - okt.to/vMqKPT

We’re thrilled to announce that our Group Planning Director, Ben Phillips, will be joining the final round of judging for this year’s @EffieAwards UK Awards. 👏🎉

Hyperconnectivity promised us connection. Instead, it’s delivered loneliness, polarisation and fake news. Now generative AI pushes artifice even further. A must read from our Founder and Chairman, Charles Vallance @TheBrandedGent on why brands must run towards the real.

We’re proud to be named in B2B Marketing’s 2025 Global Agencies Benchmarking Report, showcasing 15 global B2B leaders. Huge thanks to our brilliant teams & clients who made this possible.  #B2BAgencies #VCCPBusiness #MarketingLeadership

How do you create a brand that truly lasts? 🕙 Episode 1 of our Challenger Series, ‘The Art of Indelible Branding’, explores how to build identities & brand worlds that last. 🎧 Listen: okt.to/2sBXjP

We’re thrilled to plant the seeds 🌱 of a new partnership with Evergreen Garden Care! Our One Roof Thinking brings together VCCP Media, Girl&Bear & Good Relations to help Evergreen’s iconic brands flourish 🌼 Thanks to Booster Consulting 🙌 First campaign blooms Spring 2026.

The nation’s game - reimagined. ✨🎉 Together with @Allwyn_UK we’ve launched It Could Be You - a bold new campaign bringing back Lotto’s iconic gold hand, reimagined for modern Britain. 🎬 Watch the film #ItCouldBeYou #Lotto #PopulatingCulture

Confidence. Quality. Affordability. 👖✨ Together with @Primark, we launched ‘In Denim We Can’, Primark’s first ever UK first integrated campaign which celebrates the power of great denim without the premium price tag. 🎬 Watch the film:  #InDenimWeCan #ThatsSoPrimark

Great news - @coopuk Funeralcare has appointed VCCP as its integrated agency partner 🎉 Building on our work with Co-op Food, the ‘Owned By You. Right By You.’ platform will now stretch across the business. Excited to get started! #ItOnlyWorksIfItAllWorks #OwnedByYouRightByYou

An elephant. A red truck. A joyride into the big city. 🐘🚚✨ Together with @VMO2 we’ve launched Trunk Trucker, the bold new chapter in the award-winning ‘To Better and Beyond’ platform, showcasing Virgin Media’s world-class TV and entertainment. #VirginMedia #PopulatingCulture

Near or far, O2’s network is with you. 💙📶 Together with @VMO2 we launched ‘Near or Far’, a new campaign celebrating the moments that matter most,  highlighting the power of human connection. 🎬 Watch the film #O2 #NearOrFar #EssentialForLiving #PopulatingCulture

Distinctive brands can make an impact in only 1.5 seconds. As @WillParrish, Chief Strategy Officer, VCCP Media says in @TheDrum, distinctive assets aren’t nice-to-haves. It's only way to cut through in the attention economy. Make every second count 👉 okt.to/3bP2wY

Proud to launch a new campaign with @CadburyUK for Bournville - its first time on screen in the UK in almost 50 years. ‘Made to be enjoyed, not endured’ is a sharp, self-aware take on the puffery and peacocking that is often associated with dark chocolate. #PopulatingCulture

Just because you can use AI in your ads, doesn’t mean you should. In @TheDrum, VCCP’s Peter Gasston breaks down where AI creative really works and when brands should steer clear. Read more 👉 okt.to/NdPD94  #GenerativeAI #AIForMarketing, #MarketingInnovation

“Being CEO of @GirlandBearProd is a privilege - not for the title, but to shape the kind of company I always wished existed.” - Claire Young 🇺🇸 Now expanding in the US, but the mission stays the same: protect the work, back the people, make it better. 🔗 okt.to/avGn59

@rechel_perucho 🚨 SCAM ALERT: We've been made aware of a fraudulent job scam using the VCCP name. This has no connection to VCCP or any of our companies. Please do not share personal or financial details. More info here: vccp.com/fraudulent-use…

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