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@klarnaseb @Experian_UK hey im having a ton of issues with klarna as a payment processor, can I message you? Need this sorted asap as I am doing a lot of volume
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For some reason, people like to claim BNPL is used by a certain demographic. That’s not true! Our data shows that it’s used by everyone - all smart shoppers.
So reading this research from @Experian_UK was really awesome! Unlike a lot of studies which are based on surveys, Experian looked at over 50 million ACTUAL BNPL transactions.
They found:
😇BNPL customers are 13.4% LESS likely to be over-indebted or behind on payments than people who don’t use BNPL.
😎 The unpaid rate at 3 months for BNPL is significantly BETTER than for cards or retail finance.
😁Over 99% of all BNPL transactions are settled on time.
experian.co.uk/blogs/latest-t…
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A year ago I launched my 101st product test.
I'd just tested 44 products in a row without seeing a dollar of profit.
I was at the end of my rope, in a tunnel that didn't seem like it would ever open.
But.
I'd sworn one thing to myself: I would benefit by doing things others gave up on.
So I did the only thing left to do.
I put one foot in front of the other, built out another store, pressed launch in the ads manager, and crossed my fingers...
In the year since that moment I've lived "the dream."
Traveling through 10+ countries, working from my laptop, and building a thriving 7 figure e-commerce brand.
But "the dream" is not what you think it is.
It's a pandoras box that requires just as much out of you, as you expect out of it.
So today I'm pulling back the curtains.
I'm going to start sharing the nitty gritty with you, in the most honest and upfront way I can.
Both the ups and the downs. The yin and the yang.
And that starts with a list of every single product I tested until I hit 7 figures.
Yes, I kept track.
I included:
- The product
- The ads
- The landing page copy
- The testing strategy
- The spend v.s. profit
- A daily action log
- And a reflection
I knew it would come in handy one day.
So if you want to learn from my mistakes:
Like, follow, retweet whatever. But make sure to comment "101" and my ai bot will send you a link to the log.
If I set the thing up right...
That's it for today, more coming next week✌️

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@TimpanoDante yo just saw one of your ads where you were wearing an OFSAA hoodie lol, seems like you're also in Toronto, crazy man, my school won OFSAA for soccer last year lol. Personally I know a ton of people in Toronto specifically doing 8+ figs a year that can take you there, just dm me
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@alexxsedlak yeah im 16, parents just aren't supportive at all of what im doing and think there's no future in ecommerce, our relationship is def not great, but sometimes things need time once you make it big big, im sure you'll hear im proud of you more
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@stackingcad nah not even, it's 4 killers living together, winning at unseen rates
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