ICO-Optics

@morganb @Opendoor_God @Opendoor How are conversion rates looking? Do you folks plan to distill that during your earnings presentation? How each channel is doing

@Opendoor_God @Opendoor This is usually us

Is @Opendoor behind this? $OPEN

@nejatian Did you have a good Nowruz last month?

I am in a Waymo on way to work. AMA until I get there. (Sorry Opendoor legal team!)

@morganb Do you have a way of directly communicating this with military members? E.g. newsletter blasts and website placements from their organizations

Military families move every 2-3 years on average. That's a lot of added stress, pain points, and moments that could be spent doing things with the people you love. We expanded the Hero's Home Credit to include sellers to lessen that load. Eligible active-duty military and veterans now get $4,000 when selling to Opendoor, on top of $4,000 toward closing costs when buying. Up to $8,000 total. This is what it looks like when we build for the people who need it most. opendoor.com/articles/hero-…

@morganb @nejatian Think of all the juicy .edu/.gov backlinks

@IcoOptics @nejatian Would love to expand this further but need to build some additional infrastructure to support it.

Freedom isn't free. I look for every opportunity I can to thank a veteran. That's why our Hero's Home Credit is a priority for me. Military families move more than almost anyone, and we have the opportunity to make that process easier on them. Today we're expanding the Hero's Home Credit to include sellers. Eligible active-duty military and veterans can get $4,000 when they sell to Opendoor, on top of $4,000 toward closing costs when buying an Opendoor home. Up to $8,000 total if you do both. opendoor.com/articles/hero-…

@morganb Is the Orchard Home Loans comparison a particular landing page or a general text?

this test started today - if you see it out in the wild, now you know. (It's an A/B test, so you may or may not see it.) If you do see it, lmk what you think.

@morganb @cheeheebrah @maelan_sdmr @Redfin Keep up the good work. It's all an iterative process

@cheeheebrah @maelan_sdmr @Redfin I don’t disagree. We’re not there yet on this front. Think we’re doing better in our paid advertising. Website and social we have not solved. I appreciate the feedback. Hold us accountable

Skip straight to sold. $OPEN

@morganb @Nugget_Trades @instagram Your long-form video ads have been great. This is a gigantic miss. Wholesome sells

@Nugget_Trades @instagram appreciate you all watching closely - this is us figuring out what works. not the only swing.

LATEST⚡️: $OPEN finally showing signs of life on @instagram! What’s everyone thinking? Personally, feels slightly better than their old agency content… but still pretty far from hitting.

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