Ben Peckett

The death of specificity fastcompany.com/91302216/the-d…

What are you playing at @British_Airways? Your upgrade cabin cost to Premium Economy on a ticket that’s already been paid for is insane. Zero incentive for the consumer to spend more, and when you’ve clearly got seats to sell there’s no justification for a greedy money grab.

Kith for BMW 2024 youtu.be/ErG2QOn7_nM?si…

Jaguar has rebranded when it needed to revitalise marketingweek.com/jaguar-rebrand…

Dom Pérignon, the appeal of scarcity and the opportunity to reframe a loss into a win. marketingweek.com/ritson-dom-per…

Love this @wknyc – Red Wing Shoes Give the Boot to Fast Fashion lbbonline.com/news/wiedenken…

There’s no such thing as ‘performance branding’ marketing marketingweek.com/performance-br…

Love the tone and design of this. mullenloweglobal.com/work/lime-wedg…

Had a little thought for a @FiveGuys TV show as part of a little something on @Adweek - have a read if you like adweek.com/convergent-tv/…

Helluva story and adventure to collect @RossEdgley Congrats on achieving something truly epic! Swimming 510km/56 HOURS NON-STOP | OFFICIAL WORLD RECORD (Yukon River) youtu.be/JDXmA3iwvpY?si…

The Olympic Games might have finished, but the Paralympics are just around the corner. I had an opinion on which ads worked this time out and which are the ones to beat in 2028. Take a look if that's your sort of thing... lbbonline.com/news/podium-fi…

Creatives behind Glossier and Brat on the new rules of branding - Fast Company fastcompany.com/91173210/creat…

Oof. This is good. Tone, music, edit. @adidasoriginals and @adidasfootball nailing it right now.

@dancullenshute We went recently and ended up at Vittoria on the Walk (vittoriarestaurant.com) on a recommendation - lovely family run Italian, good food and staff were great with our little one. Also, if it’s not on your radar, Mary’s Milk Bar for ice cream is a must

Where the creative industry is heading, and how to survive the next 15 years creativeboom.com/tips/where-the… via @creativeboom

'Heat up. Feet up. Eat Up.' Lovely bit of branding and copy work for The Dinner Ladies by @UF_quipsters creativeboom.com/inspiration/th…

@VikkiRossWrites Very good 👏🏻👏🏻

@IntlCopyBoy That 👆 - and this 👇 feel FRESH

Go Full Speedo youtu.be/5Ryxd6cjruI?si… 👏🏻👏🏻👏🏻

Making Sense of Color Tests the Bandwidth of Human Perception design-milk.com/making-sense-o… via @designmilk