Jay Mac

7K posts

Jay Mac banner
Jay Mac

Jay Mac

@jaymac

100+ high-value clients across a 12-year consulting career in marketing, ads, and strategy.

Inscrit le Nisan 2020
277 Abonnements2.1K Abonnés
Jay Mac
Jay Mac@jaymac·
It seems they might have launched ChatGPT ads a bit early if anything. Especially now if they're rolling to all US free/low-cost users imminently. Could be some disastrous PR if this continues for advertisers.
Jay Mac tweet media
English
0
0
1
66
Jay Mac
Jay Mac@jaymac·
It's funny how Ads are so divisive. Most people say how bad they are, or that it's cheating. Often with little experience and a terrible setup mind. There are so many people I know quietly printing with ads. They work, not for everyone, but for many and damn well too.
English
0
0
0
62
Georg
Georg@heyitsgeorg·
@stkenned @amasad @jaymac I'm sure you saw this. What a great opportunity for everyone in the field that is not associated with Delve!
English
1
0
1
1K
Scott Kennedy ⠕
Scott Kennedy ⠕@stkenned·
Just completed our annual SOC2 audit using Vanta. They audited every MDM config, device destruction certificate, patched vulnerability. Honestly, it was painful. But we passed each test and I know we do right by our users. Delve is a known "shortcut". Never considered it.
Ryan@ohryansbelt

Delve, a YC-backed compliance startup that raised $32 million, has been accused of systematically faking SOC 2, ISO 27001, HIPAA, and GDPR compliance reports for hundreds of clients. According to a detailed Substack investigation by DeepDelver, a leaked Google spreadsheet containing links to hundreds of confidential draft audit reports revealed that Delve generates auditor conclusions before any auditor reviews evidence, uses the same template across 99.8% of reports, and relies on Indian certification mills operating through empty US shells instead of the "US-based CPA firms" they advertise. Here's the breakdown: > 493 out of 494 leaked SOC 2 reports allegedly contain identical boilerplate text, including the same grammatical errors and nonsensical sentences, with only a company name, logo, org chart, and signature swapped in > Auditor conclusions and test procedures are reportedly pre-written in draft reports before clients even provide their company description, which would violate AICPA independence rules requiring auditors to independently design tests and form conclusions > All 259 Type II reports claim zero security incidents, zero personnel changes, zero customer terminations, and zero cyber incidents during the observation period, with identical "unable to test" conclusions across every client > Delve's "US-based auditors" are actually Accorp and Gradient, described as Indian certification mills operating through US shell entities. 99%+ of clients reportedly went through one of these two firms over the past 6 months > The platform allegedly publishes fully populated trust pages claiming vulnerability scanning, pentesting, and data recovery simulations before any compliance work has been done > Delve pre-fabricates board meeting minutes, risk assessments, security incident simulations, and employee evidence that clients can adopt with a single click, according to the author > Most "integrations" are just containers for manual screenshots with no actual API connections. The author describes the platform as a "SOC 2 template pack with a thin SaaS wrapper" > When the leak was exposed, CEO Karun Kaushik emailed clients calling the allegations "falsified claims" from an "AI-generated email" and stated no sensitive data was accessed, while the reports themselves contained private signatures and confidential architecture diagrams > Companies relying on these reports could face criminal liability under HIPAA and fines up to 4% of global revenue under GDPR for compliance violations they believed were resolved > When clients threaten to leave, Delve reportedly pairs them with an external vCISO for manual off-platform work, which the author argues proves their own platform can't deliver real compliance > Delve's sales price dropped from $15,000 to $6,000 with ISO 27001 and a penetration test thrown in when a client mentioned considering a competitor

English
15
20
439
77.7K
Jay Mac
Jay Mac@jaymac·
@damengchen @dubdotco Have you set locations settings to 'presence' only or 'presence and interest' the latter is defaulted so you might want to check that.
English
0
0
2
496
Damon Chen
Damon Chen@damengchen·
Something is very WRONG with our Google Ads geo reporting! In our latest campaign, we targeted only Canada + USA. Google Ads shows: 🇺🇸US: 29 clicks 🇨🇦Canada: 1,171 clicks. We use a custom tracking link via @dubdotco. Dub also shows 29 US clicks, which matches Google exactly. But instead of 1,171 clicks from Canada, Dub shows: 🇮🇳India: 899 🇵🇰Pakistan: 73 🌎plus traffic from several other countries. That adds up to roughly the same number Google is attributing to Canada. So why is traffic from outside our target countries being reported as Canadian clicks???
Damon Chen tweet mediaDamon Chen tweet media
English
17
0
28
7.6K
Jay Mac
Jay Mac@jaymac·
3rd trip to Brazil 🇧🇷 Some of the friendliest people going, need to get fluent in Portuguese! So much works well here it's just presented badly. Stunning nature more than makes up for the general architecture. Enjoyed the north most, a lot more to see than the major cities.
Jay Mac tweet mediaJay Mac tweet mediaJay Mac tweet media
English
0
1
2
222
Jay Mac
Jay Mac@jaymac·
This is very interesting. I'm feeling it. I've booked more trips to IRL events this year than any of the last five. I've signed up to multiple business conferences, when before I thought them a waste of time. Plus I'm dreaming more and more of the village on sea life.
Linus ✦ Ekenstam@LinusEkenstam

Over the last few years, it's been observed more and more that the real world actually has a lot to offer. the current generations has gone through a complete 30+ year cycle on the digital trail, and thus entered a new stage. A stage of slight repulsion. Much like the 60's and 70's revolted against the generation before them. But the interesting play here is that there is a revolt against millennials and to some degree the boomers, but clearly the millennials are revolting against themselves too. Continuous learning, and higher self-awareness has made the millennial generation better positioned to lean into change than their pre-cursors. So when I saw explode, its an understatement. We are already seeing it with music festivals and low hanging fruit of sorts being sold out a year in advance. We see it with large gatherings a conferences bringing in more people than ever. But we also see it in neighbourhoods, boots on the ground sort of grass roots movement. Run clubs, matcha clubs, listening cafes, sauna clubs, book clubs, walking clubs, €%&/ clubs. You name it. But analog does not mean = IRL only, it also means love for tangibility. We see vinyl outselling digital downloads. We see a love for single purpose tech, like corded phones for our homes (albeit still powered by our phones or a digital backbone) but we long for the simplistic and understandable. A counter to the black piece of glass that has become synonymous with technology today. We want quirk. we 3d print. we make. At first this was only observed as a fringe, perhaps, lowkey slow movement. Of people choosing to offload their social media apps, install app blockers, and go outside to touch grass. This feels like the hard-core group. But the thing is, from that group an emergent behaviour and pattern has emerged. A pattern that cleary shows a high degree of disdain for technology, social media and AI. Definitively hate for AI. It's very clear at this stage, this is not some fringe movement in the back waters of society, this is a movement front and center in the zeitgeist today. Seriously just open the explore page on IG after dwelling in this subject for a day, and the algorithm will show you exactly whats going on in this part of the internet. Slowly at first, and suddenly everything at once. The counter to this movement, is basically whats happening closer to what I call home. The AI sphere, the agentic systems, your claws, your codex, your computers. The one man $1bn business, the hustlers and innovators, who might be drawing a last sip of the golden goose as I type. You see when normies are busy trying to unwind their addiction to tech, the maximalists are not just doubling down, they are coming for it all. full on. no breaks. We are living though the most transformative moment since the industrial revolution, perhaps even the invention of electricity. Yet there are these jing and jang forces at play, that some how keeps the universe in some sort of balance. While chaos continues to unfold. Make sure you take note. Remember this time. Its fleeting, but in hindsight, I'm certain we will all think that we should have done this or that. Keep your head up.

English
0
0
1
113
Jay Mac
Jay Mac@jaymac·
I think one of the reasons I keep trying new things (when my current thing is working just fine, very well even) is because I feel I need to work harder. Consulting seems easy - leads come in, I close most of the ones I want, they're good to deal with, stick with me long-term, pay on time etc. So it kind of feels like I'm not pushing myself. To make myself feel like I am working hard I go off on an intense work period creating some tool or building out a business idea I've got zero track record of success in. Invariably they fail, and I fall back to my consulting business (which is very successful) I'm not sure about the underlying drivers but it's pretty clear if I was advising a friend, I'd say "to double-down on what works and if it's easy, great! - enjoy life around work more".
English
0
0
1
69
Jay Mac
Jay Mac@jaymac·
Always felt clickthrough rates would be low It's just not the behaviour yet, in many ways LLMs were setup to not require clicks. The incentive for them to crack the case is huge though, they'll figure it out. Whether that's good for user experience will wait to see (probs not)
Jay Mac tweet media
English
1
0
0
39
Dagobert - Corporate sellout 👔
Man I can't wait to have kids. Why have we been so brainwashed into thinking otherwise.
Ole Lehmann@itsolelehmann

everyone told me having a kid would slow me down but my son is 9 months old now and i feel like my life just started this is my first time reflecting on it publicly. here's everything i've learned so far: 1. everything before feels like a prequel of a movie. like i was living in a draft version of my own life and didn't know it 2. my bullshit detector went through the roof. if something doesn't get me closer to where i want to be or it cuts into time with my son, i just don't do it. zero hesitation 3. i used to spend so much time circling around my own thoughts. overthinking, optimizing, generally self-obsessed. having a kid quietly turns that off. people say you lose yourself when you have a kid. i think that's actually the point 4. being present becomes easy. with a kid you have to be. you can't get sucked into your phone. just sitting on the floor playing and laughing is honestly like a spiritual practice 5. your relationship with your parents changes overnight. you see them as equals for the first time. you realize they were your age or younger doing the exact same thing. suddenly you understand how much they sacrificed and any bad blood just gets a new reference point 6. watching my girlfriend become a mother is one of the most beautiful things i've seen. she wanted this earlier than me. now i feel like a complete idiot for ever doubting it 7. birth and postpartum were scary. she dealt with hormonal depression and it took a while to recover. she's the most upbeat person i know so seeing her like that was rough. my respect for what women go through changed completely 8. i miss one-on-one time with my girlfriend. that's been the hardest part. i sometimes miss the old life. but i wouldn't go back. i would have just kept living the same way forever 9. some friendships just stop working. having a kid makes lifestyle mismatches obvious fast. you only see it once you're in it 10. having a child completely changed why i use AI. it's way more about having time to live and be with my son than about maxing productivity so i can do more. the whole equation flipped 11. building my life the way i did is paying off now. working from home, being self-employed, being able to afford help with cleaning and meals. all of that eats your time like crazy once you have a kid. and i get to see my son multiple times during my workday. just pick him up, play a little, eat together. those moments make a huge difference 12. every time i step into more responsibility it gives me more purpose. running a company, employing people, being a parent. your capacity for what you think you can handle just grows 13. nobody prepares you for how 24/7 it is. it just doesn't stop. it trains your mental capacity in a way nothing else does 14. your motivation for everything shifts. health, fitness, work. stuff that used to annoy me i just do now because i know who i'm doing it for 15. one fear i carry: that i'm spending too much time working on something that won't matter and trading away time with my son. he doesn't care how much money i make 16. everyone suddenly has an opinion on how you should raise your kid. you have to know your values and hold them 17. you start understanding what's actually good for humans. clean food, nature, less screens. for a child you really want all of that to be true. it changes how you think about where and how to live 18. the love is 10 orders of magnitude more than anything i've ever felt. some biological switch flips and you can't understand it until it happens to you. i'd heard people talk about it my whole life but nothing prepares you 19. sometimes in the evening when he's asleep i look at pictures from that day and just feel so happy. and every time i realize how much is still ahead. he can't even talk yet. someone said it's the reverse of losing someone. when someone dies you think about all the things you can't do anymore. with a child every day you realize all the things you're about to experience together 20. a child heals you. i don't need to use the word trauma but something shifted on a nervous system level. 100x'd my appreciation for life even with the sleep deprivation 21. i want my son to look up to me for the values i represent. you can't teach a child anything if you're not the example yourself

English
25
1
49
9K
Jay Mac
Jay Mac@jaymac·
@heyitsgeorg Ha that's good! Yeh great shift of perspective and exactly the case here
English
0
0
1
10
Jay Mac retweeté
Georg
Georg@heyitsgeorg·
@jaymac What it feels like - going in circles. What's actually happening - evolving upward spiral...
Georg tweet media
English
1
1
1
32
Jay Mac
Jay Mac@jaymac·
Note to self: I've been letting the algorithm distract me. Seeing AI tools being built left, right, and centre promising riches (of which most are prob BS). That's not me. I'm a top class consultant, that's my game. For several years I've been paid very handsomely again, and again, and again for consulting projects. I've been recommended and referred dozens of times with a extremely high retention rate. That's my game. From marketing, strategy, ads and AI there's more than enough opportunity for someone with my skillset and experience to build the life I want* *I've realised this is key not to lose sight of - knowing what to want and working back from there. Even if I just earned the same as I have for the next decade I could retire comfortably and provide for my family. And mostly I quite enjoy consulting. I like speaking with clients, working with teams, and learning about how different businesses operate. So stop f*&%ing around and stay the course. --- End of note.
English
2
1
6
127
Jay Mac
Jay Mac@jaymac·
I'm one deal away from a monthly all-time high in consulting revenue. And that's with getting distracted with all sorts in Q1, travelling a ton, and not proactively seeking business. I should really sit down and focus to see how far I can really take this thing.
English
0
0
2
65
Jay Mac
Jay Mac@jaymac·
@LocalTourist3 🤝 feels like a lesson I have to keep relearning every few months ha!
English
0
0
1
12
Local Tourist
Local Tourist@LocalTourist3·
@jaymac Yeah, I need to remind myself along similar lines 👍
English
1
0
1
6
Jay Mac
Jay Mac@jaymac·
@heyitsgeorg Yeh true enough, feels like a roundabout at times but does help with clarity.
English
1
0
1
11
Georg
Georg@heyitsgeorg·
100%, @jaymac . A pattern I notice is that life operates in phases. Some times our focus is super clear and we know what to do. In these times, removing distractions is helpful. In other phases, for example in transition or when we want to innovate, it is not so clear what needs to be done. In these phases, it pays off to run a wide range of experiments, until we have enough signals to zero in on a direction again.
English
1
0
1
10
Jay Mac
Jay Mac@jaymac·
@heyitsgeorg Haha 😅 the only good thing is they don't take long and it can be useful learning for my AI consulting I suppose
English
1
0
1
21
Georg
Georg@heyitsgeorg·
@jaymac Ok … so which vibe coded apps will you drop now?
English
1
0
0
15
Jay Mac retweeté
Tim Soulo 🇺🇦
Tim Soulo 🇺🇦@timsoulo·
Nearly 90 million search visits wiped out in the last 9 months. And traffic from AI didn't replace even 5% of it. (across ~75k websites connected to free @Ahrefs Web Analytics) Here's how other traffic sources held up: ▪️ Paid traffic is UP 13.8% (188M → 214M) ▪️ Social stayed flat (103M → 105M) ▪️ AI chatbot traffic? Just 4M at its peak Full data breakdown here 👉 chatgpt-vs-google.com Now the big question is: Does search traffic stabilize from here, or do we lose another 15-20% by the end of the year? What's your prediction? ... P.S. Learn more about FREE Web Analytics: ahrefs.com/web-analytics?…
Tim Soulo 🇺🇦 tweet media
English
36
37
215
34.6K