Jay Mac
7K posts

Jay Mac
@jaymac
100+ high-value clients across a 12-year consulting career in marketing, ads, and strategy.
Inscrit le Nisan 2020
277 Abonnements2.1K Abonnés

@heyitsgeorg @stkenned @amasad Yeh I heard rumours of this a few weeks ago, not surprising, and probably not the only one.
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@damengchen @dubdotco Have you set locations settings to 'presence' only or 'presence and interest' the latter is defaulted so you might want to check that.
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Something is very WRONG with our Google Ads geo reporting!
In our latest campaign, we targeted only Canada + USA.
Google Ads shows:
🇺🇸US: 29 clicks
🇨🇦Canada: 1,171 clicks.
We use a custom tracking link via @dubdotco. Dub also shows 29 US clicks, which matches Google exactly.
But instead of 1,171 clicks from Canada, Dub shows:
🇮🇳India: 899
🇵🇰Pakistan: 73
🌎plus traffic from several other countries.
That adds up to roughly the same number Google is attributing to Canada.
So why is traffic from outside our target countries being reported as Canadian clicks???


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I think one of the reasons I keep trying new things (when my current thing is working just fine, very well even) is because I feel I need to work harder.
Consulting seems easy - leads come in, I close most of the ones I want, they're good to deal with, stick with me long-term, pay on time etc.
So it kind of feels like I'm not pushing myself.
To make myself feel like I am working hard I go off on an intense work period creating some tool or building out a business idea I've got zero track record of success in.
Invariably they fail, and I fall back to my consulting business (which is very successful)
I'm not sure about the underlying drivers but it's pretty clear if I was advising a friend, I'd say "to double-down on what works and if it's easy, great! - enjoy life around work more".
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You just need to move indoors and work with A/C at a table.
Then step outside to enjoy yourself afterwards.
champ 💫@champtgram
anyone who has travelled a lot knows that even though pics like this look cool, trying to half-work on your laptop in places like this absolutely fucking sucks and you’d be better off just enjoying yourself
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@heyitsgeorg Ha that's good! Yeh great shift of perspective and exactly the case here
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Jay Mac retweeté

Note to self: I've been letting the algorithm distract me.
Seeing AI tools being built left, right, and centre promising riches (of which most are prob BS).
That's not me. I'm a top class consultant, that's my game.
For several years I've been paid very handsomely again, and again, and again for consulting projects.
I've been recommended and referred dozens of times with a extremely high retention rate.
That's my game.
From marketing, strategy, ads and AI there's more than enough opportunity for someone with my skillset and experience to build the life I want*
*I've realised this is key not to lose sight of - knowing what to want and working back from there.
Even if I just earned the same as I have for the next decade I could retire comfortably and provide for my family.
And mostly I quite enjoy consulting. I like speaking with clients, working with teams, and learning about how different businesses operate.
So stop f*&%ing around and stay the course.
---
End of note.
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@LocalTourist3 🤝 feels like a lesson I have to keep relearning every few months ha!
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@heyitsgeorg Yeh true enough, feels like a roundabout at times but does help with clarity.
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100%, @jaymac . A pattern I notice is that life operates in phases.
Some times our focus is super clear and we know what to do. In these times, removing distractions is helpful.
In other phases, for example in transition or when we want to innovate, it is not so clear what needs to be done. In these phases, it pays off to run a wide range of experiments, until we have enough signals to zero in on a direction again.
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@heyitsgeorg Haha 😅 the only good thing is they don't take long and it can be useful learning for my AI consulting I suppose
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Jay Mac retweeté

Nearly 90 million search visits wiped out in the last 9 months. And traffic from AI didn't replace even 5% of it.
(across ~75k websites connected to free @Ahrefs Web Analytics)
Here's how other traffic sources held up:
▪️ Paid traffic is UP 13.8% (188M → 214M)
▪️ Social stayed flat (103M → 105M)
▪️ AI chatbot traffic? Just 4M at its peak
Full data breakdown here 👉 chatgpt-vs-google.com
Now the big question is:
Does search traffic stabilize from here, or do we lose another 15-20% by the end of the year?
What's your prediction?
...
P.S. Learn more about FREE Web Analytics: ahrefs.com/web-analytics?…

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