And this is exactly why I started working with small businesses on ads.
I charge a flat rate - regardless of your spend.
My service rates are based on the extent services I’m providing. More ad platforms, higher charge.
Zack K - Google Ads@zohairk19
Something I have never understood about the Google Ads industry: Agencies charge more as your ad spend grows. But the work required to manage a $50k a month account is not always that different from managing a $15k a month account. The client is paying more for the same hours. The incentive structure rewards scaling budgets, not scaling results. Has anyone else noticed this and pushed back on it?
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