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Don’t want to spend money on ads?
Ok…there’s another option.
Get reviews. Seriously.
It’s organic. It’s free. It works.
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Virginia | The Full-Stack Marketer
21.5K posts
Virginia | The Full-Stack Marketer
@fullstackmkter
🎛️ Thinking in marketing systems. 💙 Founder, Built To Optimize 📣 Google Ads for Service-Based Businesses. 🏞️ Bucket List of National Parks (20)
let's connect → Katılım Temmuz 2010
759 Takip Edilen3.2K Takipçiler
Still running Search-only on Google Ads? You're volunteering to pay a premium for leads. 📉
Look at the data:
🔹 PMax CPL: $9.62 (17 leads)
🔸 Search CPL: $88.75
PMax isn't a replacement for Search, it’s a multiplier that finds high-intent users on YouTube, Gmail, and Maps. 🚀 Stop leaving cheap leads on the table!
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@ppcClickShark @AnthonyHigman Oh yes. Much harder and more expensive when you do succeed.
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@fullstackmkter I'm not talking pMax. Straight Search.
It's 1K times harder to profit off non brand than it used to be
Still possible? Sure.
Worth it? Maybe
Easier battles? Usually
Try telling this to @AnthonyHigman all the time
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One campaign was costing a client $1,271 per lead.
Another campaign in the SAME account? $17 per lead.
Same account. Same login. Same credit card.
Budget allocation is everything.
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@ppcClickShark I would say it’s dead IF you have a lot of data to feed into pmax
Otherwise search is good for bofu keywords
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@fullstackmkter interesting. I think search is almost dead for non brand cold traffic. and that's coming from a life long search guy
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@ppcClickShark Nope - pmax vs. badly setup search
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Stop guessing when to fix your Google Ads. 🙅♂️
I use a simple 3-Signal Framework every single month to protect my budget:
🔴 Rising CPL
🟡 Declining CTR
🟢 Low Impression Share
When 2 out of 3 go sideways, that’s exactly when you step in to pivot. It’s not complicated, it’s just consistent. 📊
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Competitive market roofing results:
• 101 leads | $49 CPL | <$5K spend
• Strategy: LSA + Google Search only
Complexity is not a strategy. Simplicity scales.
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The best-performing accounts I manage have the simplest structures.
Not because simple is lazy. Because simple is focused.
Every campaign should have ONE clear job. If you can't explain it in one sentence, it probably shouldn't exist.
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@JamieLSaunders Yes they will - talk about wasted spend!
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@fullstackmkter Taking all of Google’s recommendations will cost you dearly, too!
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People ask me what the #1 mistake is in Google Ads.
It's not bad keywords. It's not bad ad copy.
It's campaign structure. Overlapping campaigns cannibalize each other and nobody notices until the budget's gone.
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Do a quick 5-minute self audit?
If you can't answer these questions yourself, it may be time to Optimize!
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Hot take: Creators and critical thinkers will grow with AI.
The shortcutters will fall short.
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Unpopular opinion: A $130/lead can be a great deal.
If that lead turns into a $3,000+ job? That's 23x ROAS.
Stop judging CPL in a vacuum. Context is everything.
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When you're busy you throw in the towel to grammar when noting things internally.
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Most agencies set budgets once and never look back.
That's malpractice.
I check 3 signals monthly:
🔴 Rising CPL
🟡 Declining CTR
🟢 Low impression share
When 2 of 3 appear → time to reallocate.
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Two businesses. Same $5K budget. Same industry.
Business A: 11 leads ($385/ea)
Business B: 101 leads ($49/ea)
The difference? Campaign structure. Not budget size.
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I switched a client from Max Clicks to Max Conversions last month.
Result: 101 conversions at $49/lead.
Bidding strategy isn't sexy. But it's where the money is.
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643 leads. One account. 30 days.
Here's the breakdown:
• LSA: 211 leads ($25/ea)
• Search: 158 leads ($33/ea)
• Branded: 102 leads ($12/ea)
• PMax: 64 leads ($17/ea)
Stop running one campaign type. Stack the funnel.
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And this is exactly why I started working with small businesses on ads.
I charge a flat rate - regardless of your spend.
My service rates are based on the extent services I’m providing. More ad platforms, higher charge.
Zack K - Google Ads@zohairk19
Something I have never understood about the Google Ads industry: Agencies charge more as your ad spend grows. But the work required to manage a $50k a month account is not always that different from managing a $15k a month account. The client is paying more for the same hours. The incentive structure rewards scaling budgets, not scaling results. Has anyone else noticed this and pushed back on it?
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