Max
159 posts


Just got off a call with a friend of mine who took an earplug brand from $10M to $250M in under 2 years.
An absolute killer with the way he thinks.
The brand was built around parties and festivals.
Then COVID hit.
There were no more parties and they nearly went bankrupt.
Instead of panicking, he started mapping every possible use case for the product.
- Sleeping
- Parenting
- Commuting
- Restaurants
- People with ADHD
37 use cases in total.
Each one became its own angle, its own creative, with its own audience.
That move took them from $10M to $250M.
But what stood out to me was how he runs the operation day to day…
- Revenue was tracked per ad, per channel, and per use case
- Out of every 100 ads, minimum 20 have to work
- 6-7 agencies were running simultaneously, each with a clear ROI target
- Every agency knew exactly what return they needed to keep the budget
One thing he constantly presses on:
"I don't care if it's an image or a video. I just want to know if the message works."
One of the sharpest operators I've ever seen in the game.
English

@zach_yadegari hmm, $50M in 1.5 years? that's basically just a really big startup budget for a lot of late nights.
English

@maxcooked @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP need to be following to share
English

I interviewed all of the best creative strategists in the world.
@binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best)
If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that.
Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong.
So I asked the best in the world:
what separates the ones who actually produce winners from everyone else.
I wrote it all up in one doc.
I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce.
reply "STRAT" and I'll send it over.

English


and if you want to get paid by becoming a clipper for our app, apply here (we're only hiring the very best)
clippers.pages.dev
English

@maxcooked Research, you can use gethookd and kalodata if you want to see products that are performing well
English

@rishabkrjha I agree. Finding it very hard to choosing the right thing to work on
English

I’m honestly pretty confused right now.
One moment I see the Cal AI founder hitting $50M ARR at 19 and think maybe I should build consumer phone apps.
Then I see all the hype around OpenClaw and feel the FOMO.
Then I think I'm a developer, maybe I should build a devtool.
Then YC says “build for agents, your new customers are agents.”
Then others say “automate one full workflow with AI” and build a business like the ones on Starter Story.
Finally built a Payment Gateway for AI Agents, Stripe launches the exact same thing next week. Back to square one 🥲.
There's just so much noise.
What I do know:
I don’t want to go the VC route. I want to be profitable from day one, build something meaningful, and reach $100M in the next 3–4 years while genuinely improving people’s lives.

English

@andrewxroas finding it very difficult to find the right idea, isnt too saturated, clear reason to buy and so on. any tips?
English






















