Alex Oak
1.5K posts

Alex Oak
@alexoakdev
cooking consumer apps



$100k/mo for a focus app using dying trees 💀 People need any ounce of guilt they can get to be motivated to just sit still 😭 Onboarding: - Plant a seed - Stay on the app to grow - Add more trees overtime That's literally it. Paywall: - Free for 7 days - $3/mo BILLED ANUALLY at $35.99 No other option. If you build a simple focus app, this is how you should price it. Say $$/month, billed annually. Build yours today with Anything.


Duolingo is one of the best examples of good onboarding in an app. Onboarding - Memorable mascot - Questions to understand the user - Creates a personalised learning plan - Introduces key features like widgets Paywall - Smooth transition from onboarding to paywall - The paywall feels like part of the experience, not a sales screen - Personalised based on the language selected - 7 day free trial for the annual plan One of the most important aspects of an app is onboarding, so make it as interactive as possible. Start building yours with Anything




my new theory on onboarding: your user is *peak excited* the moment they learned about your app and decided to open the App Store to download it from there, you’re playing a game: how do you optimally maintain or increase the user’s excitement by the time they hit your paywall? for some apps, i.e. Cal AI where user gives personal metrics to start thejr health journey, the long onboarding successfully *increases/maintains excitement.* this onboarding, for this specific app, is actually a part of what the user came for ^ onboarding Qs build excitement for other apps, i.e. Recime, the user knows what they want: organize recipes. you don’t need to ask them 20 questions about their food preferences ^ long onboarding Qs drain excitement every app is its own snowflake test to discover what’s optimal for you and keep in mind, one of the best ways to maintain/build your user’s excitement… MIGHT be to: aggressively cut the amount of time between discovery (peak excitement) and paywall view because believe it or not… people download your app because they *want* it. they knew they had a problem. they already chose you as the solution consider getting out of their way













