I can assure you the <10% OpEx era has been here for a while

@tysondrake I can assure you it has not. What percent of DTC brands do you think have a sub 10% opex?

@TaylorHoliday @tysondrake Would kill for sub 10% Lowest quarter we’ve had was 16%

@TaylorHoliday @tysondrake Wait you’re not including ad spend into OpEx are you?