Butler/Till

In 2021, we moved into our new headquarters, welcomed 87 new employee-owners, and acquired a top-tier digital marketing agency, @DigitalHyve. It has certainly been an off-script year; let's end it on a good note. Happy Holidays from all of us at Butler/Till!

We are honored to announce the retirement of Melissa Palmer, CFO, after a 15-year tenure. Scott Chapman, an industry leader in driving transformational improvements, will succeed Melissa as CFO and guide our agency through continuous growth. butlertill.com/latest/butler-…

How dedicated are you to a specific streaming audio partner? In the final part of our Transform 2022 series, we dive into the world of audio and how marketers can take advantage of the unique targeting opportunities within this expanding space. butlertill.com/latest/audio-i…

Google is sunsetting Expanded Text Ads for Responsive Search Ads. What does this switch mean for advertisers and clients? Get the latest from our blog on Responsive Search Ads and why they need to be a part of your strategy. butlertill.com/latest/respons…

Influencer marketing is more than product placement and understanding the evolving landscape will allow advertisers to drive quality traffic to their content from hyper-qualified audiences. Get the latest from part three of our Transform 2022 series. butlertill.com/latest/influen…

On this Thanksgiving, we are reflecting on all the things that we’re grateful for: family, friends, communities, homes, good health—and each other. We wanted to highlight one of our own employee-owners, Nicky Colligan and her story on gratefully giving back this season.

ICYMI: Thank you to the @GRERochesterBiz for having our very own Melissa Palmer on @iHeartMedia's WHAM1180 Get Real podcast. We are so grateful to be a part of the momentum downtown to revitalize our own community forward. soundcloud.com/user-259307721…

Results you can see? Sign us up. Jeff Gurbacki proves that an appetite for strategy, planning, and data paired with a thriving people-first culture, leads to client success, business success, and accelerated personal and professional growth. #jobs" target="_blank" rel="nofollow noopener">butlertill.com/about/#jobs

What does a mature video landscape look like? Perhaps it will take on the broad appeal of linear TV with the targetability of social media? Only time will tell, but the results will surely get our attention. Get the latest on video on our blog. butlertill.com/latest/a-new-f…

We proudly ranked #36 on this year's 2021 @RochesterChambr Top 100 List and have been honored for 14 consecutive years! We are so grateful for our employee-owners, clients, and partners for their unmatched support in securing this achievement. butlertill.com/latest/butler-…

ESOP Month has come to a close, but we can’t help but reflect on all it brought this year. We’ve moved into our new HQ, gave back to our community, and expanded our ESOP knowledge at the 2021 ESOP Multi-State Conference. Check out our blog for more. butlertill.com/latest/the-big…

Facebook is now Meta. Facebook (the social media platform), Instagram, WhatsApp, and Oculus will now fall under the Meta umbrella as the company dives into the Metaverse and the expanding immersive world of virtual reality. butlertill.com/latest/faceboo…

Have a passion for creativity, collaboration, organization, and communication? We do too! Join the Integrated Planning team at Butler/Till and see how your hard work can deliver transformative results for our clients and partners. Apply on our website. butlertill.com/latest/integra…

As we close out our first week in our new home, we are filled with so many emotions, but rising to the top is thankful. We couldn’t be more excited for this next chapter together. Read more in our @RBJdaily feature. butlertill.com/latest/butler-… #butlertill #headquarters #downtown

Our Transform 2022 two-day virtual summit was born out of curiosity, creativity, innovation, and partnership. Our team of experts joined forces with leading media partners to collaborate on new solutions. Check out our findings in this blog series. butlertill.com/latest/introdu…

Before Facebook went dark on Monday, Facebook whistleblower, Frances Haugen brought forth several accusations that greatly alarmed us as a certified B Corporation and purpose-driven organization. Read our full response as we closely monitor this situation. butlertill.com/latest/our-res…

We are proud to announce that @DigitalHyve has been named to @Adweek's Fastest Growing Agencies feature for the third consecutive year! We are so excited for @DigitalHyve to continue to grow and cannot wait to see what they’ll accomplish next. Cheers to our Crew today!

We are proud to sponsor @chmc_fsu's Gala. CHMC is dedicated to being an innovative resource for the education of students and professionals on consumer behavior across various multicultural segments. We cannot wait to see what this next generation of pioneers do! #education

Reddit officially retired programmatic ads and topped $100 Million in ad revenue. With an impressive 44% YoY user growth rivaling Twitter, Snapchat, and LinkedIn, how will advertisers target this active and hyper-niche audience? butlertill.com/latest/reddit-…

When it comes to data, are you struggling with quantity vs. quality? We’re here to help. In our latest blog, we help guide you through the data wrangling process to ensure your data is accurate and ready to deliver transformative business impact. butlertill.com/latest/the-cos… #data