ADWEEK

Hot off the press: A new monthly issue of ADWEEK is here. ✨ Our March issue dives into the world inside the credit card wars for luxury customers. On a trip through 24/7 terminals and chef-driven lounges, it follows @shaymitch as the face of @CapitalOne's Venture X and unpacks the escalating arms race in premium perks. With fees rising and benefit lists growing, ADWEEK’s Robert Klara explores why younger, travel-hungry customers are driving demand and asks the big question: Can “luxury” remain worth the price? 💳 Read more — bit.ly/4snJqux Story: @UpperEastRob Art: Dave Cutler

.@Sprite has built its identity around street culture since the 1960s, becoming an early mainstream soda ally of hip-hop and basketball. With its new global platform, “It’s That Fresh,” rolling out in 180 markets from a March 19 London launch, the brand is refreshing its visual and sonic identity and expanding partnerships across music, sports, spicy food, fashion, and street culture. adweek.it/4swVf1O

Talked all things TTD/Publicis on @bandemedia today. Full segment linked below.

ABC is pulling the new season of @BacheloretteABC from the schedule. Following domestic violence allegations involving Taylor Frankie Paul and her ex, Dakota Mortensen, ABC has paused plans to move forward with the upcoming season of The Bachelorette, which had been set to premiere March 22. @DisneyTVStudios said the network is focusing on supporting the family and did not confirm whether the season will return. Read more 👉 adweek.it/4lISgB1

ADWEEK revisits @Gap's dance-ad playbook as the brand launches a new spot, “Sweats Like This,” with rapper @itsyoungmiko, atest in a run of Y2K-tinged, Gen Z-friendly viral campaigns. adweek.it/4sIydVE

.@Walmart and @Target are both betting that AI will shape how people discover and buy products, but they are taking very different approaches that highlight where AI commerce is heading. adweek.it/41efAwW

After @PublicisGroupe told clients to stop using @TheTradeDesk, stock has dropped about 13%. Additionally, @dentsu_global and @WPP had already exited OpenPath, the Trade Desk’s direct supply path product. The pile-on is in full swing. adweek.it/47UjtuF

New: This past week, I flew to Austin to attend South by Southwest. I spent most of my time talking with executives about advertising, AI, podcasting, and live-streaming. Below are a few of the 14 things I learned across the five-day event:

See you soon @bandemedia!

EXCLUSIVE | @sxsw said music attendance rose 20% this year even as the festival was condensed to seven days from its usual nine. adweek.it/40IeedJ

Marketing no longer runs on single breakthrough moments. Our new story with @DentsuCRTV shows how the real shift is moving from isolated big ideas to story systems that behave intelligently across channels. adweek.com/sponsored/how-…

ADWEEK Fastest Growing Agencies 2026 is now open for entry! This ranking recognizes the agencies large and small from all over the world whose industry presence is on the rise. If your agency is a fit, get more info and submit below. adweek.it/47aZRlN

EXCLUSIVE: In a live debate Tues moderated by Neil deGrasse Tyson, former Google CEO @ericschmidt argued that emergent properties of leading AI models limit preemptive safety measures; researchers onstage—including a former FTC CTO—pushed back. For @Adweek:adweek.com/media/exclusiv…

Don't miss Social Media Week April 14-16 in NYC! Get your passes here 👇 event.adweek.com/smw_2026/?utm_…

What platform is most important for your brand's social media presence?

EXCLUSIVE | Former @Google CEO Eric Schmidt argued at the Isaac Asimov Memorial Debate that frontier AI can develop untested, emergent behaviors, which makes strict preemptive regulation difficult without slowing progress.adweek.it/3PfvSTI

William Grant & Sons took a gamble bringing Glenfiddich, a pricier and more complex single malt, to a U.S. market that favored easy-drinking blended Scotch, but it defied the odds to become America’s bestselling single malt. adweek.it/4sKIwIA

it's about time

over 5 years after launching Reels, @Instagram FINALLY allows you to pause a Reel by tapping on it

Unless you've been living under a rock, you know that women's sports investment and viewership have been growing for years. And now, there are receipts that prove the ad growth is driving results. 🧾 Read the full story here 👉 adweek.it/4rEMSjF

Costco is working with retail adtech firm Moloco Commerce Media to improve the relevancy of ads on its ecommerce website. adweek.it/4bu8Pfg