
Tim Bauer
1.3K posts

Tim Bauer
@TimTheSloth
Head of Brand Design @scale_ai. Unashamed generalist.


I don’t know exactly what’s going on here, but it does feel AI-related. Unlike PM and eng, which started growing in 2024 (two years post-ChatGPT), design didn’t. If I had to venture a theory, I’d say that because AI is allowing engineers to move so quickly, there’s less opportunity—and less desire—to involve the traditional design process. That said, you’d think design would become a differentiator as more products compete for attention. Something to think about for your company! We’ll keep watching this trend and AI’s impact on org design more generally. One interesting observation we made when we went a level deeper: the ratio of demand for PMs vs. designers has flipped. In mid-2023, we went from more open designer roles to more open PM roles. And ever since, PM demand has been pulling away (currently 1.27x). This will be another trend to monitor, in terms of how AI is reshaping org design.


Bill Gurley’s article doesn’t conclude “paid marketing bad”, just “be very careful”. Big outcomes have clearly come from paid marketing: Monday, Grammarly, Squarespace. He himself concludes that it “has a very important place in business… that requires.. thoroughness in its implementation” His 10 points on the pitfalls of CAC/LTV math (all true) boil down to: - Organic channels are better economics with better user: social, virality and PR - If you can’t track which customers came from LTV, you over count all new customers which you would’ve acquired anyway. Your equation is just wrong. - Current LTV math does not hold in the future as you scale. Costs scale as the business scales. You might acquire worse customers who churn quicker. Raising ARPU can cause churn. Companies use dirty tactics to prevent churn (increase LTV) and you can see ensuing complaints in the BBB - Spending it better on the customer to improve the experience and increase organic growth can be way better for long term business (eg Amazon) - You have to keep running the treadmill to grow and if your balance sheet can’t hold it, your business slows down and the valuation dips from peak (thankfully instruments like GC’s CVF addresses this and many other points here)



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