Tim Bauer

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Tim Bauer

Tim Bauer

@TimTheSloth

Head of Brand Design @scale_ai. Unashamed generalist.

Austin, TX Katılım Nisan 2009
222 Takip Edilen353 Takipçiler
Lenny Rachitsky
Lenny Rachitsky@lennysan·
Who’s hiring designers right now? Reply with the role, location, and how to apply.
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Tim Bauer
Tim Bauer@TimTheSloth·
@karpathy They're always bringing up the ages of my kids like they're proud of how much they know about me, but it feels invasive.
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Andrej Karpathy
Andrej Karpathy@karpathy·
One common issue with personalization in all LLMs is how distracting memory seems to be for the models. A single question from 2 months ago about some topic can keep coming up as some kind of a deep interest of mine with undue mentions in perpetuity. Some kind of trying too hard.
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Tim Bauer
Tim Bauer@TimTheSloth·
@karrisaarinen Focus on product is obvious, but can you expand on what you mean by "focus on brand"? Is it brand strategy, brand marketing, brand systems, brand talent? All of the above?
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Karri Saarinen
Karri Saarinen@karrisaarinen·
The way we did this at Linear was: - no paid marketing or marketers or sales at all, focus on product and brand - once product had organic growth and some level of PMF across the board target market start sales and marketing - start testing out various paid channels - keep scaling channels, invest more in video, brand etc Idea is to develop the core and amplify it later with marketing and sales. To me it always a waste to go too early in marketing. Your focus suffers, you have growth that you/product didn’t earn and you might get the wrong signals/customers
Deedy@deedydas

Bill Gurley’s article doesn’t conclude “paid marketing bad”, just “be very careful”. Big outcomes have clearly come from paid marketing: Monday, Grammarly, Squarespace. He himself concludes that it “has a very important place in business… that requires.. thoroughness in its implementation” His 10 points on the pitfalls of CAC/LTV math (all true) boil down to: - Organic channels are better economics with better user: social, virality and PR - If you can’t track which customers came from LTV, you over count all new customers which you would’ve acquired anyway. Your equation is just wrong. - Current LTV math does not hold in the future as you scale. Costs scale as the business scales. You might acquire worse customers who churn quicker. Raising ARPU can cause churn. Companies use dirty tactics to prevent churn (increase LTV) and you can see ensuing complaints in the BBB - Spending it better on the customer to improve the experience and increase organic growth can be way better for long term business (eg Amazon) - You have to keep running the treadmill to grow and if your balance sheet can’t hold it, your business slows down and the valuation dips from peak (thankfully instruments like GC’s CVF addresses this and many other points here)

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Tim Bauer
Tim Bauer@TimTheSloth·
@jdreeves Everyone wants to transcend, no one wants to search their soul.
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J.D. Reeves
J.D. Reeves@jdreeves·
adding onto this: I can always tell which of my clients are building something that will actually last based on how seriously they take the strategy phase. A lot of them just want to get to the shiny thing, not get introspective (🥚) about themselves and find their true brand qualities and differentiators.
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J.D. Reeves
J.D. Reeves@jdreeves·
I think a conversation that might be largely missing in tech/design is brand strategy. A lot of people reference brands they love, I hear it all the time: ‘we want to look and feel like apple, ramp, linear, stripe’ etc etc Those brands are good because they found the brand qualities that are true to their ethos and amplified them through design. Too many brands try to reference others in the design process rather than take a step back and find the qualities that are true to them. People see something brilliant and say ‘I want something like that’ rather than ‘how do I make my thing brilliant?’ That’s how you build a brand that others will be referencing in the years to come.
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Tim Bauer
Tim Bauer@TimTheSloth·
@OfficialLoganK the fake transparency in nano banana is really slowing down my meme production pipeline. plz fix.
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Tim Bauer
Tim Bauer@TimTheSloth·
@boniver Saw the 6 piece band play through the self titled album in LA on Oct 22 2021 with my wife. We saw the original self-titled tour band while dating at Radio City Music Hall September 22, 2012. Looking forward to this record.
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Tim Bauer
Tim Bauer@TimTheSloth·
@TheStalwart I'll let you decide on "interesting" and "AI people", but I am indisputably "in Austin".
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Joe Weisenthal
Joe Weisenthal@TheStalwart·
Who are some interesting AI people in Austin, TX?
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Tim Bauer retweetledi
Scale Labs
Scale Labs@ScaleAILabs·
Welcome to the home of all things @scale_AI research — focused on data, evaluation, safety, and post-training that moves frontier models forward. We’ll share benchmarks, insights, and work intended to be useful to the broader research community. labs.scale.com/?utm_source=hu…
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Tim Bauer
Tim Bauer@TimTheSloth·
A preview of what you'll find when my Gemini search history leaks:
Tim Bauer tweet media
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Joseph Alessio
Joseph Alessio@alessio_joseph·
Marathon is the first game created specifically for graphic designers
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Gabriel
Gabriel@gbrl_dick·
if you put a list of 500 profile pictures from open ai and anthropic staff im confident i could sort them raw with like 80% accuracy based on physiognomy alone and a simple classifier would hit 95% no problem. the last 5% is just hiring error
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Tim Bauer
Tim Bauer@TimTheSloth·
@sarahookr LMK if you need any Austin recs! Fighting the urge to drop my BBQ list on this post. 😅
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Sara Hooker
Sara Hooker@sarahookr·
In Austin for a wedding Stop 1
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Tim Bauer
Tim Bauer@TimTheSloth·
@tszzl the flag aesthetics are the only thing that matter to me
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roon
roon@tszzl·
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Tim Dingman
Tim Dingman@TimDingmanLive·
Why have I never seen it noted that Ilya is Russian for Elijah, the biblical prophet?
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Tim Bauer
Tim Bauer@TimTheSloth·
@kyleanthony Your portfolio should be a long-ass train going by with all the shipping containers.
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Kyle Anthony Miller
Kyle Anthony Miller@kyleanthony·
I used to think I needed a massive fancy website. Process pages. About pages. Long case studies. Truth is you do not need any of that. Create beautiful work. Post it consistently. Build a portfolio you can update daily. Focus on the work. Everything else follows.
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Tim Bauer
Tim Bauer@TimTheSloth·
@Austen You can't really play LoL without giving it most of your attention. Having played League a fair amount this doesn't seem like a plausible explanation. Especially for someone with 800 games/year. That's probably in the top 2% in the world for total number of games played.
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Austen Allred
Austen Allred@Austen·
I’ve never seen anyone propose what seems to be the obvious answer of SBFs video game playing to me: He played video games in the background as he was doing other stuff he was supposed to concentrate on (including a documented instances of seeming distracted on calls/pitches)
yung macro 宏观年少传奇@apralky

SBF’s League of Legends thing is actually pretty interesting. We know that Sam played a lot of the game. Here’s a screenshot from 2021 showing ~800 games in a single season (one year), which is a lot, anecdotally speaking. Each game lasts about 45 minutes, so that’s roughly 2 hours a day, every day, for a year. Sam also used to tweet frequently about the game (including about how much he played). Despite this, as you might be aware, he had an abysmally low ranking -- around mid-Bronze at the time. His username was known, so there’s not much uncertainty around this. Mid-Bronze corresponds to being lower than about 75% of all ranked players (probably charitable) -- which includes many casuals, as well as plenty of children who play the game. It used to take, if I recall correctly, roughly 10 games to get ranked in a season. Sam had nearly a thousand. So we know that Sam played a lot and seemed to care about getting better (direct quote: “I know I've said its name enough to imply I'm good at it, but I'm really not. It's actually embarrassing how little I've grown at it”.), but still fluctuated around the 25th percentile. This is fairly surprising to me, because League is decently g-loaded, and all of his other credentials imply he has meaningfully high general intelligence (Jane Street, MIT physics/math, 99.5th percentile as a reasonable base case for consensus?) If you’ve played the game, or MOBAs in general, you can probably tell that it’s decently g-loaded. The one peer-reviewed study that exists on this finds about a ~0.44 correlation between experienced League of Legends Elo and fluid intelligence (think matrix-based IQ tests). Here are some comparables so you can intuit whether that’s meaningful: > SAT ~0.82 > High school grades ~0.54 > Educational-context math achievement ~0.41 > Youth chess ~0.32 > Unranked chess ~0.32 > Ranked chess ~0.14 > Adult chess ~0.11 These numbers aren’t strictly comparable (different samples/corrections etc.), but they’re OK for intuition. So intelligence is roughly as predictive of League rank as of classroom math achievement, and quite a bit more than in any mainstream chess sample. Now, this is just one study with a sample of 56, and we’re doing serious hand-waving, so maybe that estimate is a bit off, but let’s assume for now that it’s broadly right (it doesn’t *sound* very wrong). What are the odds that someone with ~99.5th percentile fluid intelligence ends up at the 25th percentile in a game 0.44 correlated with fluid intelligence? With some naive assumptions -- roughly 2%. In that case, we should plausibly be able to find a non–cognitive-capacity source of the large residual, but I can’t really think of anything obvious. I think he played on the Japanese server, which would mean he’d have higher latency than normal, but I’ve played on comparable latencies and seen many do the same -- it usually doesn’t meaningfully move rank away from the normal counterfactual. Set aside some of the statistics for a second and move away from precision -- given all the uncertainty -- and think of a hypothetical with comparable but more intuitive tasks with similar loadings. Imagine a future MIT/JS guy who perpetually ranks at the 25th percentile in his average high school math class despite putting in effort, or one who spends hundreds of hours a year on chess and still ranks in the bottom 25 percent of a cohort (which should be less surprising given the meaningfully lower loadings). How surprised would you be? Actually, very? Maybe he had really bad motor skills? That seems unlikely for a trader, I’ve gotten tested on motor skills before in interviews. He seemed to consistently play only a few champions (characters), a lot of people underperform because they jump around too much, so that doesn’t explain it either. Some emotional/personality extremes, issues with frustration, etc.? Probably the most plausible ex post. But it would have to have been pretty bad -- the guy is bad at chess because he’s too emotional? That’s pretty bad. Something still feels off, and I assume we’re probably overweighing his g -- paired with tiger parent pedigree (2 Stanford Law profs, elite prep school) inflating the other meritocracy signals, this is probably a fair update.

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