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I’ve just set up my page on @buymeacoffee. If you like my work, want to spend some time asking me questions, let's do it. Just buy me a ☕ tps://www.buymeacoffee.com/pbURHIqaD
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Chris West
10.4K posts
Chris West
@VerbID
CEO - Verbal Identity | Creating great tone of voice for great companies | Author: Strong Language: #1 best-seller
London, Oxford Bergabung Mart 2011
207 Mengikuti4.7K Pengikut
@PatrickWaterso1 @ergonomics1957 I am sad to hear this. He was my Professor - strong and inspirational.
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Just heard that Rainer Goldsmith has died at 96 - ‘Eight men in a crate’ a great read - long-term Editor-in Chief of @ergonomics1957 and a leading light in the profession images.app.goo.gl/CZjkhsFjNsDu8x…
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@dave_wakeman @VikkiRossWrites @adoseofjohn @EmilyHeward @DavidAaker @PaulRLewis Including my book as too theoretical? If so, apologies and I feel I failed
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@VikkiRossWrites @adoseofjohn @EmilyHeward @VerbID @DavidAaker @PaulRLewis I have all of them and I agree they are a bit too academic.
But they are useful. Even though I try to use them to teach from sparingly.
I find that the too theoretical stuff loses people and reinforces the marketing is BS narrative.
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C O M P R E H E N S I V E 🤓
(Now in my top three books on branding - get The Brand Gap by Marty Neumeier and Obsessed by @EmilyHeward with a Strong Language by @VerbID chaser and you’re set for stealing my job)
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Chris West me-retweet
One does not simply become a master of karate. First, you must accidentally walk into a spider web.
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Contact Centre leaders: now that average wait times are 20+ minutes instead of 3 minutes, why don’t you extend the length of your on-hold loop of synthpop from about 3 minutes to, I don’t know, about 20?
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My mum took me to the library to return a book I loved. and asked me what book I’d like to take out next. We went back home with the same book.
Penguin Books UK@PenguinUKBooks
When did you first fall in love with reading? Was it a particular book that did it? 💕
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Brand is dead?
If ultimately we can predict/ iterate ad versioning until each person is served the individually most successful ad, do we still need brand equity?
Limits:
•role of human to approve each execution.
•people not bumping into the wrong ad
#GAIM24 #aiformarketing
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“Gen AI enhances values, doesn’t create it”
2nd observation from #GAIM24,
It iterates but the iterations are only compelling because of the brand equity already established by slow, human, empathetic leaps.
{There’s a big ‘but’ coming up, see next post). }
#AI #aiformarketing
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3 observations from today’s Gen AI for Marketing Conference.
Graph #1: You’re not creating value by doing the same as everyone else.
#GAIM24 #Marketing #MarketingCommunications
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Perhaps it’d work right up until the client starts using AI to use the usual excuses for delaying payment. (Unless someone’s working on that already? It’d probably save clients a shitload of time in my experience)
Tom Goodwin@tomfgoodwin
Gen AI would change productivity if you could just say " Send invoice for scope 2 to X and chase it until paid" But in many many ways this is far more complex than making a stunning video because it means pulling across programs and never making a mistake.
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Not seen it yet. But did you ever see Melancholia. One of my favourites
Peter Markey@petermarkey
Great to see these first few photos from the brilliant @Eventide_Film starring @james_markey_
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Chris West me-retweet
Great to see these first few photos from the brilliant @Eventide_Film starring @james_markey_
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Mind-blown? That’s because you’ve tried to digest more than 2.5 Petabytes of info (which is the brain’s information capacity). Thanks to @Iterable GM, Russ Howe
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How do you maintain authenticity in your brand’s relationship with your customers? Strong kick off talk - and LAUGHS! - from @AnneCVVigouroux at the #CMOconference
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(Not got 30? Ask me for a summary )
Got 30 minutes? Check out @cspenn and his 'how to' on evaluating the right generative AI platform for your workflow. youtube.com/watch?v=taVMhn…
YouTube
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AI is rocket fuel for invention.
Our most productive decade ever is on its way
nature.com/articles/s4158…
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