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Seven PMs at @ServiceTitan started using @earmark_ai in November. There was no formal rollout plan, no leadership mandate. Seven people tried it, and we watched to see what would happen.
By February, Design joined. Then Engineering, then other teams from corners of the company we hadn't spoken to. Seven users became 60+ over six months, entirely through word of mouth and amazing internal champions. That's the growth signal we care about most.
When we surveyed the team twice, 67% said they'd be very disappointed to lose Earmark. Every single respondent said at least somewhat disappointed. But the number I keep coming back to isn't the satisfaction score. It's what they said about time.
Every respondent reported getting 5+ hours back per person, per week. We asked where those hours went โ not "do you feel more productive," but where did they actually go. The answers were consistent: customer interviews, vision casting, deeper analytical work. One person wrote "thinking time โ the part that gets cut first." Earmark gave it back.
But the number that shaped the product most isn't in any of that. It's the requests. "Pipe Earmark into Claude." Shipped. "Don't store my sensitive meetings." Shipped. "Stop rebuilding the same task." Shipped.
The ServiceTitan team didn't just Earmark for six months. They built it with us. That's the partnership worth talking about.
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