Nevena Ivanova

💡Everything you need to know about the New Bing Places Dashboard

Google is phasing out visible Business Profile Short Names. Existing g.page links will continue working, but they won't appear on profiles and reporting is being removed. Update rolling out in coming weeks. #GBP

Seeing significant fluctuations between review data on Google live listings vs what the API returns - and it changes hour by hour. Anyone else noticing this?#GoogleBusinessProfile #GoogleReviews @Lluc_SEO @GuideTwit @mblumenthal

Google explicitly highlights the importance of menu optimization for the F&B industry 👀

@Lluc_SEO @rustybrick Hot announcement! Is it possible to also share the links to Reporting Maps Display Issues and Rebranding Process help pages? Thanks a million in advance!

email from Apple Business Connect API from last week: UTM Parameters for Action Links "We now allow UTM parameters in action links submitted by brands to Apple Maps.Adding UTM parameters enables your brand clients to track traffic sources campaign metrics on actions submitted

@BastienFachan Shame on you

From my 15 years of experience watching Grigor Dimitrov I know deep down inside that this is likely ending in heartbreak, I just don't know how exactly

@Lluc_SEO @GuideTwit Thanks Lluc! We haven't noticed them in the KP yet.

@BeHuTo @GuideTwit Great observations, I think we also have some cases, we will check, thank you! I understood that the eco certificate was appearing in the KP in Search in DMA countries.

Noticed a quiet update: the Eco-certified help page on Google has changed - Travalyst is no longer part of the process. Interestingly, hotels that were missing the Eco-certified label a few weeks ago now show it on their profiles. Anyone else tracking this?

@Lluc_SEO @GuideTwit The eco certified label has appeared in the profiles which lacked one, and is prominent in the local pack and Google Hotels. My observation is also that they are yet to appear for hotels which opened in 2025.

@BeHuTo @GuideTwit What profiles are you referring too, GBP, Google Maps or Google Hotels? In the KP in Europe, since the DMA I don't see it. I think also they don't show up in the local pack either. Is this the change? 😅

Google listing suspended, unverified, or duplicated? I’ve broken down the common issues and how to fix them fast. Have a look and let me know what resonates! 👇

@ClaudiaTomina @rustybrick I believe this layout would integrate well with the AI Overview - clicking on a business from the business list could expand all the relevant details on the left panel. Let’s see how it develops.

I'm not seeing this for all branded searches but I do kind of like this new layout.

5 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐌𝐚𝐤𝐞 𝐃𝐮𝐫𝐢𝐧𝐠 𝐆𝐁𝐏 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 ❌✅ 1. 𝐎𝐮𝐭𝐝𝐚𝐭𝐞𝐝 𝐨𝐫 𝐈𝐧𝐜𝐨𝐫𝐫𝐞𝐜𝐭 𝐀𝐦𝐞𝐧𝐢𝐭𝐢𝐞𝐬 𝐋𝐢𝐬𝐭 ❌Not maintaining an accurate amenities list leads to your business appearing for irrelevant searches — or missing key opportunities to rank for the right ones. ✅ Regularly update your amenities to match what you actually offer! 2. 𝐀𝐝𝐝𝐢𝐧𝐠 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐇𝐨𝐮𝐫𝐬 𝐟𝐨𝐫 𝐇𝐨𝐭𝐞𝐥𝐬 ❌Hotels usually operate 24/7 - аdding fixed working hours can confuse customers. ✅ Simply avoid adding working hours! 3. 𝐑𝐞𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬: 𝐀𝐝𝐝𝐢𝐧𝐠 (𝐅𝐨𝐫𝐦𝐞𝐫 𝐁𝐫𝐚𝐧𝐝) 𝐢𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐚𝐦𝐞 ❌Adding "(formerly XYZ Hotel)" in your GBP name breaks Google's guidelines and disrupts ecosystem consistency. ✅ Keep your name clean and consistent across all platforms! 4. 𝐔𝐬𝐢𝐧𝐠 𝐒𝐭𝐨𝐜𝐤 𝐏𝐡𝐨𝐭𝐨𝐬 𝐈𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐑𝐞𝐚𝐥 𝐈𝐦𝐚𝐠𝐞𝐬 ❌Generic stock photos look untrustworthy and can lower user engagement, and Google can recognize them. ✅ Use authentic, high-quality photos of your property, services, and team! 5. 𝐀𝐝𝐝𝐢𝐧𝐠 𝐚 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐀𝐫𝐞𝐚 𝐟𝐨𝐫 𝐇𝐨𝐭𝐞𝐥𝐬 ❌Service areas are meant for hybrid or service businesses (like plumbers or delivery services), not hotels. ✅ Only list a physical address — no service area fields for hotels! ✨𝐁𝐨𝐧𝐮𝐬 𝐓𝐢𝐩: 𝐂𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐖𝐫𝐨𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 ❌Selecting irrelevant categories confuses Google's algorithm and hurts your search visibility. ✅ Always pick the most accurate, specific categories that match your real business type! Want to ensure your GBP is working for your business, not against it? 👉 We share more of our knowledge on our website — make sure to check: luaugroup.com/blog/ #GoogleBusinessProfile #LocalSEO #GBPOptimisation

@rustybrick @syndk8 @GuideTwit @Lluc_SEO Unfortunately, there's no change and still getting the "Your edit was not approved" alert.

@syndk8 @GuideTwit @BeHuTo @Lluc_SEO this fixed yet?

Anyone else facing issues with Google Business Profile edits not getting approved? Seeing this across multiple accounts. Is it a temporary glitch or something bigger? 🧐 #GoogleBusinessProfile #LocalSEO

Your hotel’s amenities could be the game-changer for local search visibility! 🏨✨ Dive into my latest article and learn how to optimise your Google Business Profile to stand out. Have you checked if your amenities are working for you? Read now! 📖👇

Competitive Analysis for Local SEO: Strategies to Outshine Your Local Competitors 🌟 Take the lead in Local SEO! Discover how to analyse your top competitors, what key areas to focus on, and how to gain a competitive edge. Our Business Performance Manager, Jaklin Topalova, shares practical recommendations to help you maximise your Local SEO impact. Read more here 👉luaugroup.com/competitive-an… #LocalSEO #CompetitiveAnalysis #GBP #SEOtips #HospitalityIndustry #Visibility

Attending Barcelona International Search Summit 🌞

🌍Social Profiles menu has finally been added to the Google Business Profile dashboard for businesses in India. This option wasn't available here until now.

I think we are seeing the new Google Hotel Ads format announced last week(s) which integrates rooms, prices and availability. Seeing them mainly on mobile. @GuideTwit @BeHuTo @HirokoImai2 @rustybrick

@JoyanneHawkins It would be nice if Google takes them into consideration when trying to display a certain image in the KG

Liking this little heart feature I'm seeing on Google Maps photos.