Event Stacker

@Max_Alexxander What if you could skip the deliverability fight entirely? Calendar feeds bypass the inbox altogether. Your event lands directly in their calendar app - no spam filters, no pruning lists, no sender reputation to worry about. They see it when they're actively planning their week.

Many ecommerce brands are losing 6 figures a year in missed revenue. Not because they suck at email. Because no one’s seeing their emails. If your open rate is below 40%, you’ve got a deliverability problem. Here’s how to fix it (and what’s actually working in 2025): 1. Prune your inactive subs The reality: half your list probably doesn’t care. Suppress profiles who haven’t opened, clicked, bought, or weren’t active on site in the past 90–180 days. This one move will drop your Klaviyo bill and increase your open rates. 2. (Temporarily) Shift to a tiered segmentation protocol Stop batch-blasting your whole list. Start narrow → expand. Week 1–2: Only send to your 14-day engaged segment Week 3–4: Send to 30-day engaged Week 5–6: Expand to 60-day Once your deliverability is good with the 60 day engaged segment (ie >45-50% open rates) then you can start sending to your normal engaged segments. Monitor each segment’s performance before scaling volume. This rebuilds trust with inbox providers. 3. High variety of quality content Promos / discounts alone won’t cut it. Mix in education, behind-the-scenes, story-based angles, UGC… Keep it valuable enough that your audience wants to stay subscribed. 4. Verify your domain + warm your IP If you haven’t set up proper authentication (SPF, DKIM, DMARC) Your deliverability will be hampered. Without this, Gmail sees you as a risk, and sends you to promotions or spam.

@taninreachoutly Exactly. And even when someone does reply, you're still fighting for attention in a crowded inbox. Calendar feeds flip this - your event just shows up when people are planning their week. No open rates to chase, just presence where decisions are made.

Your open rate is a vanity metric. You can get 70% opens and still get zero replies. Prospects open emails to answer one question: “Is this about me… or another pitch?” Curiosity > deliverability. Optimize for replies, not opens. #coldemail #b2bsales #leadgen #marketing

Friday evening and people are making weekend plans. Your email blast? Sitting unread. Your calendar feed subscribers? Already seeing your Saturday event pop up while they scroll through their schedule. Timing is everything.

@ShareYaarNow So true. Experience economy means people want to plan around experiences, not just be reminded about them. That's partly why I think calendar-based marketing is underrated. Events living in someone's calendar hit different than sitting in a newsletter they may or may not open.

ShareYaarNow Event Marketing Newsletter: Everything's an Experience Now! Live events are the ultimate experience. But now, experiential marketing ideas and strategies are entering a lot of other activities. We are in the experience economy. Read more ➡️ shareyaarnow.substack.com/p/everythings-…

@taninreachoutly 100%. Open rate is the marketing equivalent of counting how many people glanced at your billboard. That's why I'm bullish on calendar feeds for events. No open rate to game - either they subscribed and see it when planning their week, or they didn't. Way more honest signal.

Friday vibe check: Email marketing: "Please open me please please please" Calendar feeds: *just chilling in your calendar when you're planning your weekend* One begs. The other belongs.

@CertificatesDev @BeJS_ Smart move. One-time calendar adds are great - for recurring events, calendar feeds are even better. Subscribers get automatic updates without having to add each one separately.

In celebration of @BeJS_ , we are set to give away free React Junior Certification 🎁 The promotion page opens next week, and the giveaway will only be available for 48 hours. If you want to claim it, make sure to add the event to your calendar! addevent.com/event/gxctxf2y…

@salesmsg For event-based businesses there's another angle - calendar feeds. People don't ignore what's already on their calendar when planning their week. Different channel, same problem solved.

𝗘𝗺𝗮𝗶𝗹 𝗼𝗽𝗲𝗻 𝗿𝗮𝘁𝗲𝘀 𝗮𝗿𝗲 𝗱𝗼𝘄𝗻. 𝗖𝗮𝗹𝗹𝘀 𝗴𝗼 𝘁𝗼 𝘃𝗼𝗶𝗰𝗲𝗺𝗮𝗶𝗹. There's a simpler way to start a conversation. We covered it in our latest webinar. Watch the replay: hubs.ly/Q045RgyL0

Your email "open rate" is a vanity metric anyway. Open doesn't mean read. Read doesn't mean acted on. Calendar feeds just show up when people are planning their week. No metrics games, just presence.

Everyone's fighting for inbox real estate. Meanwhile calendar feeds just chill in a place with zero competition - your actual calendar. Wild how few brands have figured this out.

@ClimStefan Exactly. Trust + relevance + timing. Email fights for all three. A calendar entry gets them by default.

@EventStacker yes this is true I like the analogy. Being aligned with your message creates trust, which then helps getting in their calendar

Random blog: • SEO tips • Link building • Marketing tools • Email marketing • Google updates Topical blog: • keyword clustering guide • clustering examples • clustering tools • clustering mistakes One builds authority. One builds confusion. Which one are you? 🙃

@migabeatz Good email marketers do make it work. But scalability is where feeds shine. One feed can serve unlimited subscribers. Update the source once, syncs everywhere. No per-send costs. Tradeoff is less granular targeting - but for events, reach beats segments anyway.

@EventStacker Valid point But I’d argue the brands still winning email are the ones engineering relevance, not just fighting for attention Segmentation + timing + behavior-based flows still cut through the noise Curious though — how scalable has the calendar strategy been compared to email?

Shopify store owners: Quick poll 👇 What’s your biggest email marketing leak right now? Vote honestly. Poll Options 1️⃣ Low open rates 2️⃣ Abandoned carts 3️⃣ Few repeat buyers 4️⃣ Email list not growing

Venues spend so much energy on email campaigns. Build the list. Design the template. Write the copy. Send it. Watch 15% open it. Repeat. With calendar feeds, you add an event once and it just syncs to everyone who subscribed. Done. They see it when they're making plans.

Hot take: email marketing died and nobody noticed. People trained themselves to ignore promo emails years ago. Banner blindness but for your inbox. Calendar feeds? Subscribe once, events just show up. No filters to fight through.

@inogic Or skip the inbox entirely. For event-based comms, calendar feeds let you push updates directly to where people plan their day. No email to categorize, route, or filter. They subscribe once. Every update just appears on their calendar.

Inbox overload isn’t a people problem. It’s a workflow problem. Autonomous & multi-agent Copilot can categorize, route, and respond to emails using CRM data. Here’s how it works 👇 inogic.com/blog/2025/11/h… #AIWorkflows #SmartAutomation #AIAgents

@Chris_Smth Solid point, but even 46% means half never see your content. Calendar feeds flip this - 100% visibility. Event just shows up where people already live. No subject line needed when you're not fighting the inbox.

90% of marketing emails don't personalize the subject line. Question-format subject lines hit 46% open rates. "March Market Update" → "Is your neighborhood's value about to shift?" The highest-leverage 5 words you'll write all week aren't in the email body. They're in the subject line.

The problem with email newsletters: - You send it - 80% never open it - The ones who do open it are already at work - They bookmark it "for later" - Later never comes Calendar feeds bypass all of this. Your event just shows up when they're planning their week.

Unsubscribe rate for email lists: 2-5% per month Unsubscribe rate for calendar feeds: basically zero People don't remove feeds. They added it for a reason and it just... works. No friction, no inbox clutter, no "mark as spam" temptation. Different game entirely.

@sandropap This is why calendar feeds are interesting for retention. Day 9, day 21, day 45 - doesn't matter. When you have something new, it just shows up on their calendar. No send fatigue. No "am I emailing them too much" anxiety. The event is just... there when they check their week.

Everyone thinks the money is in the welcome email. "Get the welcome email right and you've cracked email marketing" I think that's wrong. And it's costing businesses more than they realize. The welcome email gets all the attention because it has the highest open rates. Of course it does... someone just signed up, they're curious, they'll open anything you send in the first 24 hours. But that's not where retention is won or lost. Retention is decided in the emails nobody talks about. The email on day 9 when the excitement has worn off and they're quietly deciding if you're worth their attention. The email on day 21 when they haven't bought again and are already drifting toward a competitor. The email on day 45 when they've gone completely cold and you either win them back or lose them permanently. These are the emails that separate businesses with 15% repeat purchase rates from businesses with 30-40% repeat purchase rates. Not the welcome email. The problem is that most businesses put all their creative energy into the front of the sequence and then let it fall apart in the middle. Day 1 is polished. Day 2 is decent. Day 7 onwards is either nonexistent or clearly written on a Friday afternoon by someone who ran out of ideas. That drop-off is where customers leave. Not because they stopped liking your product. Because you stopped showing up with something worth reading. The businesses that print consistent revenue are the ones who mapped out what the customer needs to hear on day 9, day 21, day 45 and actually wrote those emails. That's the work most people skip. That's exactly why it's the opportunity most people are missing.

Ran the numbers on a venue's email list vs their calendar feed subscribers. Email list: 2,400 people, 18% open rate = ~430 actually seeing your promo Calendar feed: 340 subscribers, 100% visibility = 340 seeing it Smaller list, almost the same reach. Zero effort per event.