Hol's Locker

I’m Hol - welcome to my locker. Most guys struggle with their style. My goal is to help my friends stop looking like heathens and start dressing with intention. If you’re new, start with this brief thread to learn the ethos 🧵👇

This is a great read -- a motivational start to your Monday. As an aspirational young professional, I constantly observe companies, brands, founders, and business models to glean a sense of how I want to be as a future business leader. I came across Arnie the day I started this account, two and a half weeks ago, and instantly jumped on the spring drop last week. This is coming from a guy who never buys into things he sees on social media. Why did I join the army so fast? Because the brand instantly and genuinely resonated with me. It's one of those business models that makes me go, "That's how I would want to run things." It's limited, yet accessible; unapologetic, yet rooted in values (and the clothing just looks damn good). Most importantly, he respects and cares for the customer in a way that's anathema to the current business playbook. This reminds me of how business used to be -- community-driven, where owners aren't trying to extract every penny out of their customers. Arnie's giving back to the customer and to the culture: making donations to a cause we can all support or providing MiUSA quality at a reasonable price point. This stands apart at a time when brands do everything they can to piss off their core customer, reach bigger and broader markets, and juice their margins. It's nice to finally feel like I'm not getting screwed. I'll stop ranting now. Read it, and it'll inspire you to get after it today!

Attack Monday

@rachcorrine No SSBDs on grown men unless you want to look like Dwight schrute

Was talking about this with my friend last night and I reallyyyyy do not like short sleeve button ups. Maybe I want men to melt in the heat idk. But long sleeves rolled up is just so much sexier ugh SUE ME.

@TheQuarterZip My king

We’ll never quit you when dress this well all the time

@therealmcnair Curious to hear the inside baseball of the garment industry here. What are the pluses and minuses of manufacturing in the USA?

@PenickFan @therealmcnair Just did the same thing…

Purging the closet to make room for some @therealmcnair

Adopt the Ian Fleming daily routine.

@leftyzag The duality of man

When the golf trip has a fun but cold surf forecast 🥶

MeN cAnT wEaR bAcKpAcKs WiTh sUiTs Oh yeah?

Sunday

Reading about pre-WWI Britain is wild. It was the middle class young men who were sent to the far corners of the British empire to hold key positions in the expansion and maintenance of the empire. Lawrence of Arabia was a product of this. Let’s explore and build things again.

Hol's essential locker loadout: Top Shelf - Watch: Seiko 5-sports SRPG29 - EDC: Gerber fastball folding knife, leather bifold wallet (always still liquid with a few greenbacks in there) - Worn-in S&B needlepoint key fob Hangers: - Ledbury gingham button-down (hidden button-down collar for superior versatility) - Navy cotton or cashmere crewneck sweater - Todd Snyder 5-pocket chino Bottom Shelf: - Allen Edmonds bit driving loafer - GATs for transportation - Hudson Sutler duffle Covers you for 90% of occasions. It’s that simple.

@agenstriplex @adonispara Saved. Thank you

@HolsLocker @adonispara Three Sips of Gin We Dared to Win Fireforce

By 1977 every Rhodesian infantryman was a paratrooper. some guys in the RLI did three combat jumps in a single day. the jump counts these men racked up have never been matched by any unit in modern military history.

@Gentleman_Ways Great code for life

"Eat at a local restaurant tonight. Get the cream sauce. Have a cold pint at 4 o’clock in a mostly empty bar. Go somewhere you’ve never been. Listen to someone you think may have nothing in common with you. Order the steak rare. Eat an oyster. Have a negroni. Have two. Be open to a world where you may not understand or agree with the person next to you, but have a drink with them anyways. Eat slowly. Tip your server. Check in on your friends. Check in on yourself. Enjoy the ride." -Anthony Bourdain

This is legitimately how I feel lifting heavy and listening to grunge.

Sartorial Saturday

Everyone… I’m honestly blown away. The support today has been unreal and this has grown way bigger, way faster than I ever expected. We’re selling out of most things. I’ll try to get more up it if I can. I don’t take any of this lightly. What I can promise you is this. I’m going to work my absolute tail off to deliver products that are worth it. Quality, consistency, and doing this the right way. I will give you everything I have. I will be responding to all emails and handling any order changes over the weekend. We’re building something special here and I’m grateful as hell you’re a part of it.

If you need a grown-up mechanical watch…. This Seiko 5-sports SRPG29 is $241 at Kohls right now. I’ve seen these models well-priced on Amazon as well. This is an elite pickup for REAL dudes. Seiko has a cool history with Vietnam-era special operators (specifically SEALs and MACV-SOG). Check out @watchesofespion if interested. It’s basically the Toyota 4Runner of watches — Japanese craftsmanship, highly functional, classic, clean, timeless, utilitarian.