Simon Köpp

Traurig, aber ich musste trotzdem schmunzeln...

5 Minuten auf LinkedIn. Es ist so lächerlich wie alles mögliche „inspirierend“ gefunden wird, nur um bei der Gelegenheit ein Foto von sich posten zu können.

All these wasted hours with endless panel discussions on the Metaverse. IT DOESN'T EXIST PEOPLE! Seriously, I know marketing loves a shiny new object but this is a kin to being punked. Focus people - it's Q4 and a recession is likely coming. Priorities!

Lesetipps für alle, die Ihr Wissen zum #SKadNetwork auffrischen wollen: mobiledevmemo.com/what-problems-… dataseat.com/blog/the-evolu…

and… @Digital_i_ @lumenresearch @Mediametrie @TritonDigital @acast @ParrotAnalytics @ISBAsays @TheTradeDesk @bidstack @cimm_news @denisflorent @_robertosuarez @MulliganTimD @fredericvaulpre @fazlondon @brianfuhrer @brianj49 @Koepper @christensen_d … asiconferences.com/hybrid-audio-a… 2/3

Apple surpassed $3.5B in annual revenue from its ad network. But it crushed FB, Snap, and 1000s of small businesses in the process. How? By nailing the narrative that big tech threatens consumer privacy. Here’s the breakdown 🧵

@cookiedude @happensinadops @aripap @curns @mfeddern @dercarsten Guides von @clearcodehq

@SpotifyDE open.spotify.com/track/2OBofMJx…

Aus welchem Song sollte man einen ganzen Film machen? 🎬 🤔

Ernstgemeinte Frage, @OnlineMarktn_de Wieso wird in diesem Kontext "gegendert"? Die Partnerschaft bezieht sich doch auf ein Unternehmen. Dem Lesefluß tut man damit keinen Gefallen...

Nostalgie pur: adexchanger.com/online-adverti…

"Connected TV bringt Werbung zurück zur jungen Zielgruppe" Research von @GfK & @BeatgridMedia powered by @TheTradeDesk via @Horizont horizont.net/medien/nachric…

@thezedwards @Hkempfert FYI

Adform's first notice had a...different tone... "Unfortunately, the attackers did manage to steal a limited amount of internal administrative and personal data and we are collaborating with the affected stakeholders and authorities." Odd to see them say no data exfiltrated now!

Adform's incident disclosure (attacker bluff?) ... 🥵 "On 8 December 2021, Adform discovered a cyber security incident, similar to those that other Danish companies..." "...The perpetrators have confirmed that they do not have copies of the stolen data." site.adform.com/company/press-…

Magic Quadrant for Adtech von @Gartner_inc

I read @eric_seufert's numerous well-researched, detailed and insightful posts on the effects of Apple's ATT implementation and distilled it all down to this 18 second video.

Apple: do as we say, not as we do ...

I had an opportunity to spend some time with Steve Jobs towards the end of his life. Over the course of a handful of meetings, he said many things I still remember. He was ruthless, decisive, rude, charming, gracious - sometimes all in the same breath! Here's a few stories:

Facebook is going all in on MMM: here are the major takeaways from a 1hr webinar I was invited to.

An der Stelle, wo das Wort #Blockchain fällt, kann man aufhören zu lesen.. 🤯 wuv.de/wuvplus/havas_…

#Omnichannel ist sicherlich längst mehr, als nur ein Zukunftskonzept für #ProgrammaticAdvertising und Werbung insgesamt. Aber wie weit sind Theorie und Praxis noch auseinander und was sind konkrete Hürden in der Praxis? In diesem Sinne freue ich mich a…lnkd.in/d6T74dgA