Simon Köpp

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Simon Köpp

Simon Köpp

@Koepper

Programmatic Advertising & Marketing Science

Hamburg, Germany Katılım Ocak 2009
228 Takip Edilen583 Takipçiler
Simon Köpp retweetledi
Thomas Lückerath
Thomas Lückerath@lueckerath·
5 Minuten auf LinkedIn. Es ist so lächerlich wie alles mögliche „inspirierend“ gefunden wird, nur um bei der Gelegenheit ein Foto von sich posten zu können.
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Terence Kawaja
Terence Kawaja@tkawaja·
All these wasted hours with endless panel discussions on the Metaverse. IT DOESN'T EXIST PEOPLE! Seriously, I know marketing loves a shiny new object but this is a kin to being punked. Focus people - it's Q4 and a recession is likely coming. Priorities!
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Simon Köpp retweetledi
Nathan Baugh
Nathan Baugh@nathanbaugh27·
Apple surpassed $3.5B in annual revenue from its ad network. But it crushed FB, Snap, and 1000s of small businesses in the process. How? By nailing the narrative that big tech threatens consumer privacy. Here’s the breakdown 🧵
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SpotifyDE
SpotifyDE@SpotifyDE·
Aus welchem Song sollte man einen ganzen Film machen? 🎬 🤔
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Simon Köpp
Simon Köpp@Koepper·
Ernstgemeinte Frage, @OnlineMarktn_de Wieso wird in diesem Kontext "gegendert"? Die Partnerschaft bezieht sich doch auf ein Unternehmen. Dem Lesefluß tut man damit keinen Gefallen...
Simon Köpp tweet media
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Zach Edwards
Zach Edwards@thezedwards·
Adform's first notice had a...different tone... "Unfortunately, the attackers did manage to steal a limited amount of internal administrative and personal data and we are collaborating with the affected stakeholders and authorities." Odd to see them say no data exfiltrated now!
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Zach Edwards
Zach Edwards@thezedwards·
Adform's incident disclosure (attacker bluff?) ... 🥵 "On 8 December 2021, Adform discovered a cyber security incident, similar to those that other Danish companies..." "...The perpetrators have confirmed that they do not have copies of the stolen data." site.adform.com/company/press-…
Zach Edwards tweet media
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Simon Köpp retweetledi
Terence Kawaja
Terence Kawaja@tkawaja·
I read @eric_seufert's numerous well-researched, detailed and insightful posts on the effects of Apple's ATT implementation and distilled it all down to this 18 second video.
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Simon Köpp retweetledi
Dan Rose
Dan Rose@DanRose999·
I had an opportunity to spend some time with Steve Jobs towards the end of his life. Over the course of a handful of meetings, he said many things I still remember. He was ruthless, decisive, rude, charming, gracious - sometimes all in the same breath! Here's a few stories:
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Simon Köpp retweetledi
Mike Taylor
Mike Taylor@hammer_mt·
Facebook is going all in on MMM: here are the major takeaways from a 1hr webinar I was invited to.
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Simon Köpp retweetledi
Jörg Vogelsang
Jörg Vogelsang@joerg_vogelsang·
#Omnichannel ist sicherlich längst mehr, als nur ein Zukunftskonzept für #ProgrammaticAdvertising und Werbung insgesamt. Aber wie weit sind Theorie und Praxis noch auseinander und was sind konkrete Hürden in der Praxis? In diesem Sinne freue ich mich a…lnkd.in/d6T74dgA
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