
Siteline
26 posts




I'm not in the denial camp. Things are absolutely not the same and that's why I've been studying machine learning for the last 3 years and studying HARD so I'm prepared for the new layer[ 1] of SEO with competence [2]. The problem is in the name, and name alone [3]. I'm fine with accepting the colloquialisms and organic adoption [4] but I don't let money, VCs or bribed journalists [5] influence me because they have an agenda. Especially attempting to frame a whole SEO industry as dead (again) [6]. This wouldn't be the problem if it's self-identification, the problem is forcing the adoption by those who see the problem in the name namely the strong association with geo-sciences and absolutely zero grounding technical setup. [1] dejan.ai/blog/what-does… [2] dejan.ai/blog/understan… [3] dejan.ai/blog/what-is-g… [4] dejan.ai/blog/people-ca… [5] dejan.ai/blog/journalis… [6] dejan.ai/blog/geo-to-se… There are search engines and there are AI assistants, formerly chatbots, driven by deep learning models. Search engines now use the models as a new interface to present information and AI models use search engines for response grounding (RAG). Which one of the two is the "generative engine"? ChatGPT, Claude, Gemini App are AI assistants, soon to be agents as well. TL;DR: I don't like when industry outsiders make decisions for the industry. From my article: "In summary, we have one research paper authored by Pranjal Aggarwal from Indian Institute of Technology Delhi dated 28 Jun 2024 and not 2023, Gao et al. Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K., & Deshpande, A. (2024). GEO: Generative Engine Optimization. arXiv preprint. arxiv.org/abs/2311.09735 Paper, code, data: generative-engines.com/GEO It is my view that a single paper, especially when surrounded by self-referential citations and unsupported claims, does not justify dedicating a whole Wikipedia article to it pretending to be a whole new industry." Overall I think we'll need psychologists to help understand the powerful phenomenon the GEO fixation by some. I'm sure there's a lot to unpack there. Finally, I learned that the stereotype that money moves things in the USA more than principles is sadly true and the reason some of my dear friends and colleagues caved in and now go by way of GEO. It's the same crowd that puts the link in the comments 'because the algo'. I may be pissing against the wind and getting my pants all wet but I'm at this point: youtube.com/watch?v=bWXazV…






















