Joel Backaler

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Joel Backaler

Joel Backaler

@joelbackaler

Risk Technology Analyst at Gartner. I no longer actively post on X. Follow me on LinkedIn if you would like to stay connected.

Boston, MA 参加日 Ağustos 2008
1.6K フォロー中1.7K フォロワー
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Jonathan Cheng
Jonathan Cheng@JChengWSJ·
In China, a country where consumers are wary of fakes, online influencers have become a trusted source—and a key driving force for retailers. A colorful glimpse inside this world, with lovely photos and telling charts, by @littlewern @stuwoo @raffaelehuang on.wsj.com/2LAuM0X
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Joel Backaler
Joel Backaler@joelbackaler·
Very excited about Strategic Intelligence from WSJ Pro and DuckerFrontier, a new solution to inform strategic initiatives for global executives. Click to take your #marketintelligence to the next level & get a head start on strategic planning season buff.ly/2YYvda2
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Nicolas Chabot
Nicolas Chabot@nicochabs·
"Establishing a global center of excellence to define a common set of IM standards that your local teams can tailor for their country or region is critical for success.” says @joelbackaler in <INFLUENCE 2.0>
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markboothe
markboothe@markboothe·
A1: What does it mean to be an influencer? For me, it isn't followers. It should be 100% focused on engagements. I don't care if someone has 300 followers or 5 Million. What I care about is that people follow, listen to, and act based off of what the influencer says. #socialroi
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Joel Backaler
Joel Backaler@joelbackaler·
Great to see so many topics related to influencer marketing from my book Digital Influence being featured at #SMMW19 amzn.to/2lTd8Z6
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Sandit
Sandit@sandeshsuvarna·
Have been in the influencer segment from last 2yrs. I would say it's one of the most enlightening books to understand global influencers' marketing strategy. It has made me understand many new concepts. Final word "Move on Interruption ad". Thanks @joelbackaler
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Joel Backaler
Joel Backaler@joelbackaler·
#Huawei will continue to face difficulties in developed markets like the US, but it still has a big opportunity in emerging economies - ex: the brand is everywhere in Mexico City airport
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Taryn Southern
Taryn Southern@TarynSouthern·
A new study says AI will contribute $15.7 trillion to the global economy by 2030, but 14% of the world's workers will need to change occupations or move to new sectors/geographies.
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