Lisa Horn | Better Biz Project

@Good_Ole_Bebs I think there’s an amazing hourglass figure hiding under that sweater. A v-neck blouse, blazer that accentuates your waist, trouser jeans. Smokin hot. Own those curves, girl. You look great!

I don't like posting full body pics of myself, but I've lost 25 lbs. Lots more to go as I gained 50 lbs in 1 yr after a stressful time in my life. Of course, your body is not what makes someone beautiful, but I'm excited about being my best self, getting healthy & staying happy.

@JWPicker @PromoKitchen I’ve got that one on my bookshelf!

@PromoKitchen Break: I can’t name just 1 but the book that helped me with communication is “On Writing Well”. It taught me brevity, editing and communicating more clearly. In this digital age, less is more IMO. #promochat

#Break time! What's your favorite "business" book? (We're defining business book as a book that makes you a better human, which in turn makes you better at your job. #PromoChat

@pattersonbrands @PromoKitchen Twitter was def more fun in 2009! 🙌

@PromoKitchen A2: yup, #promochat is one of the only reasons I consistently come back to Twitter. Was one of the 1st to join in my region in 2009 and loved the community early on. Now... its not quite the same

Q2: Be honest: how often do you really use Twitter outside of #PromoChat? If it weren't for us, how would you use this social network?

@PromoKitchen A6: Me, the next time I see my #promochat fam in person.

Q6: We're ending 200 with the heart and soul of #PromoChat: share your favorite GIFs with us!

@PromoKitchen @JayBusselle You know I'm not going anywhere, Jay. #promoforlife #promochat

@BetterBizPro @JayBusselle Another OG of #promochat and for any who have forgotten an high profile chef at PromoKitchen. ALWAYS thrilled to read your insightful answers. You are not allowed to leave either Lisa! #promochat

Q1: What is your first #PromoChat memory? How did you hear about us? Who brought you into the fold?

@PromoKitchen A5: I'm a writer through and through, so I'm always about the content chats. Branding, marketing and leadership topics are good, too. 😊📝

Q4: What was your favorite and/or most memorable #PromoChat topic over the last 200 chats?

@PromoKitchen #promochat break: 2 fave "biz" books OG style: The Artist's Way by Julia Cameron & Love Is The Killer App by Tim Sanders (saw him at a PPAI event in 2003ish). Prob been 20 years since I've read either of them. Will they be as good & impactful now? Will have to re-read & see!

@PromoKitchen A3 #promochat important lessons: Having community and connection is powerful. Sharing ideas is powerful. Learning is powerful. There's lots of empowerment happening in these lil chats.

Q3: Share an important lesson #PromoChat taught you.

@PromoKitchen A2 LOL. I used to be on twitter all the time back in the day. Now, it's pretty much #promochat exclusive.

Congrats Ben Baker @YourBrandMrktng on a great piece of earned media in @BillionSuccess. Ben has not only written one book but two!, and the interview has some terrific advice if you're aspiring to get your work published. Check it out --> billionsuccess.com/ben-baker/

"I’m very selective as I’ve been my whole career about what I do. Unfortunately, I’m not the kind of person who works only for money. It has to have some real substance for me to do it.” ~Cicely Tyson ow.ly/tBQB50Dm5hi

@PromoKitchen A6 One thing that stifles leadership is the need for perfection. Create a culture where your team can make mistakes & learn from them without getting fired. Iterate your way to greatness. #promochat

Q6 If we were all leaders all the time, we'd have a "too many cooks" situation and nothing would get done. For those times when we're supporting leaders, how do we effectively "manage up" and help move everyone forward? #PromoChat

@PromoKitchen A5 Whenever I'm challenged or stuck, it's typically because there's no defined process/system. When knee deep in client work, it's hard to step back to build a process. But taking this time is critical & allows better communication/leadership with staff/clients. #promochat

Q5 Leaders, this one goes out specifically to you: what are some of the managerial challenges you face that your team might not see or recognize? #PromoChat

@PromoKitchen Break: 2021 favorites so far ~ having weekly game night (I've won 3 out of 4 😂) ~ new membership program with @CurateWellCo ~ geeking out over building systems to streamline and scale content production #promochat

#2021 came in like a wrecking ball. What have been your favorite things from the first month of the new year? (Feel free to include things you discovered in January 2021, even if they came out/happened earlier.) #PromoChat #Break

@PromoKitchen A2 Ask yourself how you can serve others--clients, coworkers, community. Then give people an opportunity to contribute. Collaboration is one of the biggest markers of leadership. Don't micromanage or overshadow others; let their greatness shine--and yours will too. #promochat

Q2 Let's go deeper. How do we encourage good leadership behaviors? How we foster good leadership habits not just in ourselves, but in people on all levels of the company hierarchy, above us and below? #PromoChat

@PromoKitchen A1 There's a difference between authority & #leadership. Authority is demonstrated through past performance. Leadership is based not only in vision of the future but also knowing how to bring the vision to reality. Leaders take inspiration & turn it into action. #promochat

Q1 Before we dig into the meat of this #PromoChat, let's set a baseline: when you hear the word "leader" what comes to mind?

Does your writing stink? It does if you're using word trash. Kick these phrases to the curb to clean up your content: ow.ly/jZyQ50D9aTu #writingtips #contentmarketing

“I feel like I need a lot of Jesus and a little bit of Jack.” ~Gina Torres, as Captain Vega on 9-1-1: Lonestar Best quote of 2021 (so far). Feelin’ like this should be on a #customtshirt. Who’s with me? #quoteoftheday

Does your 2021 #contentstrategy include curation? 🙋‍♀‍ Mine does. Want to stop the massive time suck? These 15 content curation tools from @mattroyse makes the job easier. Am using @Pocket; now trying @ContentGems. How do you curate? ow.ly/OCDd50DayFe #contentmarketing