
watching our creators go viral never gets old.
the first time i went viral on tiktok was back in 2020, when the only way to blow up was through dance videos. except i wasn't dancing. i was promoting my ecom brand in a sea of choreography. it was such a blue ocean back then.
i'll never forget the feeling. i was at the gym on the stairmaster when my phone started blowing up. i genuinely thought something was broken, like my shopify had glitched. so i kept climbing. then i heard the cha-ching notification go off every two seconds. i made a quite a bunch money in that single day. it was insane.
now, 6 years later, i've gotten to coach 30+ creators through that exact same moment, the first time their video pops off. and honestly? it's a bittersweet feeling. because right when they're convinced nothing is working, the video hits. fully deserved. every time.
i don't think i'll ever stop feeling grateful for that.

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