Ron Shah

If this resonated, I write more of this at ronshah.co. Longer form, more tactical, less algorithm-friendly. The stuff I can't fit in a post.

🤖 I committed to posting one way I'm using AI every day. Here's tip #25 Half the revenue from our best campaign this year was money we would've made anyway. $180K on $30K in Meta spend. We scaled it immediately. Then I checked Amazon that same week. Revenue down. I threw 6 months of weekly data into Claude. Meta spend, Shopify, Amazon, email, organic. Asked it to show me what happened to every other channel every time we ran a big Meta push. Three of the last five times, same pattern. Shopify up, Amazon down, email quiet. We weren't winning new customers. We were paying to move existing ones from free channels to paid ones. That $180K probably had $95K in it that would've come in anyway. We doubled down on a number that was almost twice the real one. Now before we scale anything, I throw the last 6 months into Claude and check what happened to every other channel the last few times we did something similar. If it looks like we're shuffling customers around, we pull back. If you're selling on Amazon and DTC, how do you tell real growth from demand you just moved around?

I've been trying something with my 3-year-old: letting him play around with Claude instead of watching Paw Patrol. A few months ago he wandered into my room before bed and pointed at my laptop. "What's that?" I told him it was Claude, an AI. I describe what I want, and it builds it. He said it back. "Claude?" I asked if he wanted to build something with it. Figured he'd last five minutes. He didn't. He kept going, asking for one thing after another. When a 3-year-old realizes he can build anything he can describe, you get to see exactly where his imagination goes. He's 3. Can't read or type but Claude has a voice mode. He talks, it builds. The ideas are all his. Three months in, it's part of his bedtime routine, and what started with one game is now a whole site he calls Ari's World. If this is helpful to any other parents, I'll keep you posted on how it develops.

If you want a sure-fire way to cut costs in 2026 while everything else keeps going up, check out Omnisend now: omnisend.com/sms-prices/

As the CEO of a $100M+ DTC brand, I’ve worked with A LOT of SaaS providers over the years. And as a customer, there’s nothing better than hearing a provider has suddenly lowered prices. It might be simple, and one of the oldest plays in the book, but if you ask me, it works better than any fancy marketing campaign. And if you’re running a business in 2026, trying to keep costs down, that’s the only kind of news you want to hear. That’s why I was stoked to know that @omnisend just lowered their SMS pricing to $0.007 per text. While every other SaaS has been raising prices, they went the other direction. They give us the same power as Klaviyo with a smaller invoice and no compromises on features or support. Now, every dollar we stop bleeding on infrastructure is a dollar we can redirect into growth. It’s the best news I’ve heard all week. If you’re already running an SMS motion and want to cash in on this offer but are locked in another platform, migration is a piece of cake. Their team handles the entire move - and I mean the full setup - in just 5 days for free. If you made the move today, you could be saving up to 35% in less than a week. That's the compounding effect you need to make significant efficiency gains that you can turn into growth. To get started, follow the link in the comments! #OmnisendPartner

I remember when launching ads for a shopify brand meant 4 hours in canva, a prayer, and yelling at your media buyer on slack Tempo just made all of that look prehistoric What a time to be alive

@JosephDevoy This eliminates so much friction between departments, what a great product!

Introducing Tempo: The world’s first AI Head of Growth. AI can now scale a brand faster than any human, see how:

If this resonated, I write more of this at ronshah.co. Longer form, more tactical, less algorithm-friendly. The stuff I can't fit in a post.

🤖 I committed to posting one way I'm using AI every day. Here's tip #24 We're growing fast and almost missed a payment last month. Revenue was up. Margins healthy. Dashboards green. But we had a retail PO that required inventory months before the payment would hit. I uploaded our AP, AR, and inventory calendar into Claude. Asked it to map our actual cash position week by week for 90 days. It found a 2-week window where we'd be tight if a single payment came late. We moved one inventory order back 10 days and renegotiated terms on a packaging buy we were paying upfront. None of this was a big move. But without seeing it laid out week by week, I would've found out the hard way. Revenue doesn't tell you when you'll run out of cash. If you're growing fast, map your actual week-by-week cash position. The only number that actually matters is whether the money is there the week it needs to be.

Years ago, we did a launch that had 9K pre-orders. Our product was delayed by the manufacturer - twice. Then, I finally got notice the product was arriving at our 3PL. At 1 pm on a Friday. I knew it was too late for them to get turned around, but I called anyway. They picked up and said: "Ron, we'll make it happen." At 6:30pm I got a text: "Every pre-order shipped. Every customer has a tracking number. By midnight they'll have a first scan. Enjoy your weekend." They stayed late to receive the product, packed every order with the branded inserts in place and the product oriented for the magical unboxing moment. And somehow got the carrier to send another truck on short notice. That’s one story. I have dozens of them. A 3PL that treats your brand like their own is one of the biggest assets you can have as a founder. And ours has treated @my_obvi with the same care and urgency that I do. Flat Fee Shipping has been supporting our growth across DTC, Amazon FBA, Wholesale, and major retail programs since day one and right now they’re doing something crazy: They're giving a limited number of new customers the first month of fulfillment completely free. This means: - Zero pick & pack fees for 30 days - No receiving or storage fees - A dedicated migration manager – guaranteed zero interruption to your order fulfillment If you’re ready to see what outstanding 3PL service means, secure your spot today flatfeeshipping.com/30days

See how Rokt Thanks covers the cost of your Aftersell subscription: hubs.ly/Q04fVR9q0

One of our best revenue-generating secrets creates $0.40 in pure profit per session with 0 ad spend, 0 new creatives, and 0 operational lift. And I’m about to share it with you all. The mechanics are simple. We turned our thank-you page and checkout into a post-purchase revenue machine, showing our customers personalized upsell offers at the exact moment they're most likely to buy again. We use @aftersell to present these upsells, and on top of that, we activated @ROKT Thanks, which serves relevant offers from premium brands to our customers on the thank-you page. Every time a customer engages, we earn. We decided to try it 1+ year ago, and we haven’t looked back. > First, because the revenue generated from the Thank You page started covering the cost of Aftersell entirely, actually paying for it dollar for dollar. > Second, because the upsell revenue from Aftersell became pure contribution margin on top. That changed how we think about the post-purchase experience at @my_obvi because together, these tools turned our checkout process and thank you page into a profit center instead of a cost center. Think about it like this: You're already paying for traffic and earning the conversion. There’s no reason to leave the Thank You page as dead real estate. If you’re running an ecomm brand and haven’t started profiting on this incremental revenue, you’re missing out. To learn more about how you can pay for your entire Aftersell subscription with Rokt Thanks, follow the link in the comments 👇

@NotZainAgain Lmaooooo

@obviceo The leadgen agency we hired needs to fix those numbers. It was at least double that

if someone can find me where my 2.4 million from last year is ... ill pay u

If this resonated, I write more of this at ronshah.co. Longer form, more tactical, less algorithm-friendly. The stuff I can't fit in a post.

🤖 I committed to posting one way I'm using AI every day. Here's tip #23 A founder I work with was scared to raise prices. Last year he bumped one product by $5 and conversion tanked. Since then he hasn't touched pricing on anything. I told him that's a data problem. He applied one lesson to his entire catalog. We pulled everything. His pricing, competitor pricing, margins, conversion rates, a year of reviews. Gave it to Claude. Asked it to go product by product and tell us which have pricing power and which don't. On the product where the increase failed, customers constantly mention price and value. That product is price-sensitive. But his bestseller was the opposite. Nobody mentions price. They talk about results and routine. Every competitor charges $5-8 more. He was sitting on a product with real pricing power and never tested it because a different product taught him the wrong lesson. Raised it by $5 two weeks ago. Conversion hasn't moved. Over $200K a year in margin he was giving away. Not every product can handle an increase. Claude can tell you which ones can and which ones can't.

If this resonated, I write more of this at ronshah.co. Longer form, more tactical, less algorithm-friendly. The stuff I can't fit in a post.

🤖 I committed to posting one way I'm using AI every day. Here's tip #22 Meta told us our ROAS was 4.2x last month. Triple Whale's first-party pixel said 2.8x. I always knew the platforms over-report. I just never stopped to see by how much. Connected Claude to Triple Whale through their connector. Live access to every metric. Revenue, ad spend, ROAS, CAC, attribution across every model. Asked Claude to pull ROAS by channel under both platform-reported and first-party attribution. Meta had the biggest inflation. Google closer to reality. We were allocating budget based on the wrong numbers. Then we asked for blended CAC trend over 90 days by channel. Meta CAC had been creeping up 3-4% weekly for a month. Nobody flagged it because platform ROAS still looked strong. It only looked strong because the numbers were inflated. Every ad platform tells you your ads are working. First-party data tells you which ones actually are.

If this resonated, I write more of this at ronshah.co. Longer form, more tactical, less algorithm-friendly. The stuff I can't fit in a post.

🤖 I committed to posting one way I'm using AI every day. Here's tip #21 I did a webinar last week where someone asked if AI is going to replace support teams. My answer was the opposite. AI made our support team better at their jobs. Thousands of tickets a month at Obvi. Most of them are the same questions over and over. We set up AI to handle all of that. Trained it on our policies, our products, our most common questions. That didn't shrink the team. It changed what the team does. Now they spend their time on the conversations that actually matter. Cancellation saves. Pre-sales questions that turn into orders. Those conversations drive revenue. That doesn't happen with an AI response. AI handles the volume. Humans handle the relationship.