Derek S. McCarty

MY FIRST PRINCIPLE ON BRAND BUILDING: The art of building a great brand begins by embracing the fact that there is no “brand” What I mean... 👇

@MichaelDBrandt I also just think it’s a simple solution to “we need to build editorial and content and solve sponsorship” build or buy

OpenAI acquiring TBPN is not only a savvy business move—it quietly rewrites the playbook for how influence, distribution, and intelligence converge.

@minafahmi This is brand! Everything emits from the product experience. Love it.

from render to reality x.com/minafahmi/stat…

even chargers deserve love

ICE acts of kindness at airports is a PR crisis response that was not on my bingo card.

LinkedIn April Fools is the worst of us. I hope the future never finds it.

Always amazed when we're hired and a client has selective hearing with an attachment to what they already believe to be true.

@jeremiahjw There’s nothing the right marketing can’t solve.

@D_Mccarty willing to bet they fund that under the table 🥸

cocaine's next.

@joshpuckett @asallen And @boniver made it sound so sweet youtube.com/watch?v=A9Tp5f…

@joshpuckett @asallen

What are your favorite examples of what I call ritual instruments — single purpose objects where the design and execution is simply uncompromising? Like the TP-7 recorder from Teenage Engineering, The Toaster from Balmuda, or !Boring apps from @asallen.

@soleio Brilliant.

@SahilBloom As much as I hate it, I love it more. Ignore their high margin store brand plays and it’s a reliable edited offering of simple / low processed foods with a better shopping experience than our co-op. But I hear you. Wild Roman will crush there 😂

@D_Mccarty That’s a plus

I ran 12 miles through the backroads of Franklin, Tennessee early this morning. I think this may be on my list of best places to live. Beautiful scenery. Peaceful, open spaces. Quiet, but near a fun, lively city. Proximity to a major airport. Nice weather but still some seasons.

🔴Working with a client and a team member can't get over the 'ordindary-ness' of their product. 🔴 It's your job to find the extraordinary in the mundane. How you show your product is an extension of your conviction for its impact.

@minafahmi Play to the base!!

@D_Mccarty 🔎

Prototype from 2024—should we bring back clear?

It will rise again.

@Camp4 Lateral movements too. I do weighted splits and shift side to side - I just feel like so much gunk builds up in hip area

@D_Mccarty Same. My glutes were massively underdeveloped due to years of quad-dominant sports.

I’m convinced that 80% of chronic back and joint pain is caused by systemic inflammation due to a bad diet and unhealthy gut. 🤪 Then we take ibuprofen, which further damages the gut. Here are 3 things you should try: 1) Eat a super-clean diet for 14 days and see how you feel: —Single-ingredient foods (for me, that means mostly meat and fresh fruit) —Only drink water, tea, and coffee (no alcohol or energy drinks) —If you eat bread, make it high quality sourdough from a local baker (not a grocery store) —High quality condiments and oils (no seed oils) —Very little refined sugar 2) Use good old-fashioned aspirin instead of ibuprofen and naproxen. Unlike those other NSAIDS, aspirin doesn’t damage the gut and has a huge number of other health benefits. I use this brand, which doesn’t have binders, fillers, or coatings: healthnatura.com/aspirin-powder… 3) The peptide BPC-157 is all the rage in fitness circles and it’s especially effective for repairing the gut. The results of some recent animal studies are miraculous. Fitness bros inject BPC-157 (and I have too) but it’s one of the few peptides that can be taken orally. I’m currently experimenting with brands and don’t have a favorite yet. ⭐️ BONUS: —Get your vitamin D and testosterone levels checked and correct them if they’re low. You’ll never be healthy if your hormones are suboptimal. —Ditch (most of) your supplements. Beyond a few basics, most don’t work anyway and they irritate the gut. You should not be taking 10+ pills each day. —Try red light therapy (I use a Novaalab lower back pad) —Try sleeping on earthing sheets (Google it) —Put together a mobility exercise program and do it 3X/week. Start with a simple 3-minute deep squat each morning. 💪

A cow died for this.