Daniel Lewis

CNN C.E.O. Mark Thompson emails staff: “On U.S. cable, we’ve had our best weekend in four years and have been #2 in all of cable (news and non-news) since the conflict started.” Here’s his note:

@jonfavs I'd recommend CNN.com

It'd be so cool to have a platform where you could just find helpful reporting and emergency information without stumbling over thousands of posts from people who see a devastating fire as an opportunity to share their half-baked political takes

@Brian_Riedl Hope you are doing ok. Think you do excellent work.

Hey all, had a little medical issue last week & should be recovered later this week. No huge deal, looking forward to jumping back into policy.

@semaforben I’d go with the guy who decides what viewers see on the most important tech platform: x.com/hitsman?s=21&t…

Who's the right podcast guest to talk the intersection of tech and media? Not hyper-ideological, not talking their own book ....

@hitsman The discovery is almost too focused on topics I’ve watched previously. What if it mixed in more high performing vids that I haven’t considered. I think this is TikTok’s magic sauce. You find random gems

Go look at your YouTube homepage. If you could "talk to the algorithm" to help it understand you better to make better recommendations, what would you say?

@AdamSchefter 😂

Sean Payton wanted and intended to draft Patrick Mahomes in the 2017 draft, when he held the 11thoverall pick. He was ready to turn in the card. But before he could, the Chiefs traded up to the Bills’ spot at No. 10 and took Mahomes one spot before Payton got him, leaving the Saints to draft Ohio State cornerback Marshon Lattimore. Payton feels as strongly about Bo Nix as he did Mahomes.

My brave colleague @sarasidnerCNN is an incredible journalist even when she's documenting her own painful, personal battle with cancer. Incredible video...that may save someone's life...worth a watch: cnn.com/videos/us/2024…

@DKThomp thought this was incredibly interesting, derek. first i've heard of this research.

Political scientists recently coined the phrase "Need for Chaos." Trust me that when you learn what the term means, you’ll see it everywhere: in polls, in Trump speeches, on Twitter, in Rogan clips. Today I wrote about the new American nihilism. theatlantic.com/ideas/archive/…

@mariojoos CTRs usually decrease the more impressions a video gets. So, I could see a data set making you think it's completely unrelated to views. But when i look at CTRs on videos a few hours after posting, videos that have a high CTR usually earn more views. Maybe I need to document this

@Daniel_Lewis3 I would love to compare data sets as I haven't found this to be true on any of the channels in my analysis. Always open to look through other data sets

BREAKDOWN: The Problem With CTR and AVD as Metrics There's always been something off about CTR and AVD as metrics on YouTube. Because of this, I made a video to show why those metrics can be so misleading. Hope this breakdown makes it easier to understand my take on these metrics. After this video, I'll post some easier videos that will help the channel grow. These kinds of breakdowns aren't great for growth, but this was a real passion project of mine. For those who are interested, I'll always post the whole video here along with a link to the upload on YouTube.

@mattyglesias "If you’re asking people to give you money, you need to find a way to align your work with their goals." Can't tell you how many journalists I know who aren't even aware of what their audience wants. We have so much data on them now. Thought this was excellent, Matt.

The collapsing news business is a disaster for journalists that only partially overlaps with the disaster for democracy. slowboring.com/p/the-two-cris…

I work with a pretty amazing human. people.com/sara-sidner-br…

Who will build the platform that prioritizes news? Head of instagram says it won’t be #Threadsapp

@hitsman @RunNGunYT @YouTubeLiaison So what data inputs from viewers do you think is the strongest predictor of interest in watching?

@RunNGunYT @YouTubeLiaison Subscribers matter to YouTube as much as subscriptions matter to viewers. When ranking videos for each viewer we use their subscriptions as a signal. The data tells us that it's not a strong predictor of interest in watching, especially in the long run... 1/2

🚨 What’s your biggest question about creating on YouTube today?

@the_other_daniel_lewis" target="_blank" rel="nofollow noopener">threads.net/@the_other_dan…

@PaddyG96 Have you ever seen any creator earn meaningful revenue from YouTube memberships? What are the pros/cons of memberships in your opinion?

The channels I work on will do close to 10 billion views in 2023. I’m on a flight. Let’s do a Q&A. Like this tweet and ask any question you have about YouTube growth. 👇

@PaddyG96 Sometimes a short looks like it's meh...but then 37 days after publishing it accelerates to over 6 million views. Nearly all of these late views came from the shorts feed. Shorts feed algorithm really values retention...holding viewers' attention for an extended period of time

We're 50% of the way through 2023. Let's crowd source some YouTube knowledge. Reply to this with your biggest learning so far this year:

@YouTubeLiaison My channel deals in a lot of international content. I’ve noticed on TikTok that they will deliver that content to international viewers more frequently. YouTube’s algorithm seems more rigid and sticks with your returning viewers. I think it’s an opportunity for YT

Creators! What are your biggest questions about the YouTube discovery system (algorithm) today? 📊🙋

@PaddyG96 Did retention go down as it was shown to new audiences as opposed to the channel's returning viewers?

This video has 14% retention but 1.1 million views. Guess what’s causing the low retention 👇

@PaddyG96 Where do you look for great youtube talent? Any job boards/sites you recommend? @PaddyG96

There’s a supply demand mismatch when it comes to talent. Creators are hiring at a faster pace then ever before, but the supply of good consistent talent (with experience) isn’t meeting it right now. The whole space needs more editors, designers and producers.

I’m aiming for 1 billion views/month on YouTube this year with my portfolio of clients. Majority from long form. Few things on my mind about the state of YouTube 👇