The Digital PRchive

@YorkshireTea's new campaign knows some moments simply deserve Gold 🪙. Rooted in genuine humanity, shot through with humour, and quietly saying something real about the way we mark life's moments, whether big or small, with a brew 🫖 ➡️marketingweek.com/yorkshire-tea-…

Lidl launches Trolley Bag ahead of London Fashion Week🛒 Following the viral success of 2024’s croissant tote, @LidlGB has teamed up with Nik Bentel to turn the humble supermarket trolley into a front-row fashion moment 🔗famouscampaigns.com/2026/02/lidl-r…

@Pringles launches its new European campaign, #PassThePringle. Focusing on the joy of sharing, the campaign invites people to connect playfully with a tube of Pringles, whether through social moments or unexpected encounters.

🏓 @Specsavers steps onto the Padel Court 🏓 @Specsavers is taking its game to the court with an exciting six-month sponsorship of 15 London padel clubs, supporting the sport's rapid rise while spotlighting the performance benefits of contact lenses for athletes.

@LEGO_Group and @Crocs step into playful new partnership 🩰 The multi-year collaboration launches with the Brick Clog, designed to resemble a LEGO brick, complete with four prominent studs and square toes. Find out more: rb.gy/dgp57d

@Lacoste has opened two alpine padel courts in Courchevel, serving rallies, lobs and mountain views at altitude.🏔️🎾

Health-Ade Kombucha kicks off the new year with a grounded approach to wellness! 💚 Their new “Thrill Your Gut” campaign, featuring fan-fave Gut Guy, shows that feeling good is all about everyday habits and not all-or-nothing resolutions. ❤️‍🩹✨

🎄Passing through London Waterloo or Manchester Piccadilly? Check out the Stranger Things Xmas tree celebrating the final season! ✨ The OOT campaign includes a real-life 'The Squawk' on Global Radio & the new Stranger Things experience in London! 👀 #StrangerThings

@oasis Wrapped 2025 🎸 🐝 Despite the buzz around the covered-up Oasis mural being a 2026 tour tease, the band just unveiled a Spotify Wrapped-inspired mural celebrating their 2025 success and reunion tour 🎉 ➡️ bit.ly/4pqAnrR

@LEGO_Group🤝@F1 Lego lit up the Vegas GP with bold brand moments, including a drivable pink LEGO Cadillac. The campaign also unveiled LEGO’s new F1 ACADEMY partnership and a 201-piece Speed Champions LEGO Racing team model coming in 2026. Read: bit.ly/49UmfSN

@IncredibleCulk reprises his role as Kevin in a new Christmas ad for Home Instead, a senior care service. 🎁 In "Home But Not Alone", Kevin bubble-wraps his mom's front yard and maps a "safety plan" to highlight how often adults worry about their parents' well-being🎄

KFC becomes ‘Hawkins Fried Chicken’ in a Stranger Things collab Staff are serving up comfort food amid Hawkins’ collapsing town 🕳️ The menu exists both in Hawkins and in our world, with limited-edition items like the Stranger Things Burger🧇

The iconic red has been removed from the @McDonaldsUK Happy Meal box for the first time ever “Draw How You Feel” boxes in partnership with @BBCCiN come with crayons & invite kids to decorate their own packaging - a creative prompt to help families talk about emotions 🎨

🎄 Holidays are coming… and your home just got its own ticket to the North Pole! Yankee Candle x The Polar Express lets you smell the magic while you watch the movie. From hot chocolate to pine, it’s like stepping inside the film ✨ 🔗yankeecandle.com/yankee-candle/…

Desk & Draft 🍻 As companies double down on a return to the office & 46% of hybrid workers say they’re missing out on casual catch-ups with colleagues. @Heineken is giving away free beer (Heineken or 0.0) to share with up to three colleagues at over 1,000 pubs across England

Today's campaign inspiration comes from @IKEA, who have tapped into our smart phone obsession by creating the Phone Sleep Collection. It’s the latest move in IKEA’s Complete Sleep initiative, aimed at getting customers to actually log off before bed 😴😴 youtube.com/watch?v=RfR7cK…

You can now taste the movie you’re watching 🎬 @HelloFreshUK & @paramountplus serve up a first-of-its-kind food & film collab 🍔 50+ recipes inspired by iconic shows, tapping into TikTok’s viral “movie menu” trend 🍿 retailgazette.co.uk/blog/2025/10/h…

‘Don’t Wipe Away The Signs’ 🧻 @NHSEngland launches first ever Special Builds in the health services’ history to encourage people aged 50 to 74 to use their bowel cancer testing kit and to see a GP if they notice any symptoms of bowel cancer.

Bringing streetwear staples to snouts, the sportswear giant @adidas has unveiled its Fall/Winter 2025 petwear collection, complete with mini tracksuits and hoodies inspired by its iconic styles 🔗 hypebae.com/2025/10/adidas…

An OOH campaign that sticks ⭐️ Selleys took their famous Liquid Nails to a whole new level by gluing a kayak, arcade machine, and even a 2.8-metre marlin to an outdoor billboard to demonstrate the incredible strength and reliability of Selleys’ Liquid Nails adhesive 🧴