Filip Merdic

Your job as a creative strategist is to find gold nuggets like this one. Here's how to use AI to do it. Four common places to mine: 1. Your own ad account Use Gemini to transcribe your ad. Paste it into Claude and ask it to identify sentences that could work as stronger hooks. The best hook are often buried in the middle of the ad. 2. Comments on your ads Paste your ad link into Manus. Ask it to pull interesting comments that could become hooks. 3. Customer reviews Use Claude Cowork to analyze Amazon reviews of competitor products. Look for what people dislike about theirs as opportunity to position your products against 4. Other ads in the wild Search Foreplay for trending ads and model the ad for your business. Once you find the gold, you're halfway to a winning ad. And soon, you'll be able to do all these steps from one single AI chat interface... 👀

@zachmstuck Shopify CLI - ecomm manager can download the theme and make any changes to the store with Cursor/Claude code - bypassing need for Devs to make changes on the website Design system - upload design system to Claude code and it will spin up test-worthy landing pages in hours.

ecom folks… what is something you’ve built with ai that had a meaningful impact on: - lowering cac - increasing customer LTV - lowering opex if it doesn’t make a *meaningful* difference to any of these…you’re just playing dress up as a washed out engineer and wasting time.

There are always stats, you just have to dig deep enough to know what you're looking at. Things like this would explain what you mention: passes completed under pressure, pass completion % under pressure, progressive passes under pressure, or ball retention/successful actions under high pressure.

One thing that disturbs my universe: Declan Rice cannot play as a No 6 in the PL. Jorginho, Partey and Zubamendi has performed much better than him there. This is not a knack on Rice who is a tremendous force as a well rounded No 8. The PL is the best league in the world, Arsenal is currently the best team in the PL and Rice is a top 3 ‘MVP’ for Arsenal. But he has struggled as a No 6, isn’t even remotely press resilient enough. So — if any team desperately needed a No 6, and you signed Declan Rice — it would be a completely disastrous signing. Right? He can’t play there, if you want to play like Arsenal does. He could of course play there for a team that sends the ball long and don’t need a CM that can handle press. But for a team looking to dominate play, it doesn’t work. Signing Rice as a No 6 would be like a team in desperate need of a striker signing Marcus Rashford. Great LW, little to no impact as a striker. Yet, I’ve never seen — any — stat even remotely indicate this. 🤷‍♂️ If you buy a car, you want it to start. The wheels to turn when you push the accelerator. If you buy a No 6, you want the player to be able to play as a No 6. If you buy a striker, you want the player to be able to play as a striker. These stats can’t even tell us if a car can drive. Oh amazing fuel consumption, Nappa leather seats. But they miss the little fact that the engine won’t even start. 🤔

Why Claude is just the best AI model for marketing I've tested them all and Claude is better for marketing work. Three reasons: 1. It thinks like a marketer I gave Claude a landing page and asked it to analyze conversion elements. It actually understood the heuristics used to increase conversions in detail. 2. It's better copywriter Same prompts. Less editing needed with Claude. It's writing just flows better. 3. Artifacts make editing faster Claude's Artifacts feature puts your copy in a separate panel. Highlight one sentence you don't like. Ask it to change just that part. Just go to claude.ai and start using it if you're still sleeping on it.

@therahulissar Problem is most of these eComm dudes are grey/black hat that's not very VC friendly. But the point still stands that ecomm marketers are ages in front of SaaS

Imagine taking these young killers and putting them behind a VC backed startup. I’ve worked on both ecom and SaaS and the bar and level of marketing for SaaS companies is so low. If I was a founder who just raised I’d be looking to get someone in this community to run my acquisition funnels.

Luka Modrić running the show in a Milan Derby at 40 years old is one of those life anomalies that you have to sit back, absorb and let it inspire you. Wow.

@EXM7777 Except Manus doesn't really produce the outputs you want lol

Meta spent $2 billion on Manus AI and shipped it inside Ads Manager in 7 weeks... fastest product integration in Meta history right now you type "why did my ROAS drop 18% last month" and Manus investigates across your data, pulls competitor activity from the Ad Library, and returns structured findings the analysis layer alone does what agencies bill $10K/month for... and 4 million advertisers have access under the Tools menu without knowing it's there it has never been easier to run ads

@GergelyOrosz I don't understand, how are MCPs different than APIs and CLI tools?

MCPs are the opposite of dead. They are the life blood of how AI agents use services inside mid-sized and above companies. Case in point: Uber runs on MCPs internally, for good reason. Details: newsletter.pragmaticengineer.com/p/how-uber-use…

Every time you get a cancer biopsy, the lab makes a tissue slide that costs about $5. It shows the shape of your cells under a microscope, and every cancer patient already has one on file. There’s a much fancier version of that test called multiplex immunofluorescence (basically a protein-level map showing which immune cells are near your tumor and what they’re doing). It costs thousands of dollars per sample, takes specialized equipment most hospitals don’t have, and barely scales. But it’s the kind of data oncologists need to figure out whether immunotherapy will actually work for you. Right now, only about 20 to 40% of cancer patients respond to immunotherapy, and one of the biggest reasons is that doctors can’t easily tell whether a tumor is “hot” (immune cells actively fighting it) or “cold” (immune system ignoring it). Microsoft, Providence Health, and the University of Washington trained an AI to analyze the $5 slide and predict what the expensive test would show across 21 different protein markers. They called it GigaTIME, trained it on 40 million cells in which both the cheap slide and the expensive test coexisted, and then turned it loose on 14,256 real cancer patients across 51 hospitals in 7 US states. The results landed in Cell, one of the most selective journals in biology. The model generated about 300,000 virtual protein maps covering 24 cancer types and 306 subtypes. It found 1,234 real, verified connections between immune cell behavior, genetic mutations, tumor staging, and patient survival that were previously invisible at this scale. When they tested it against a completely separate database of 10,200 cancer patients, the results matched up almost perfectly (0.88 out of 1.0 agreement). Nature Methods named spatial proteomics (mapping where specific proteins sit inside your tissue) its Method of the Year in 2024, and specifically cited GigaTIME in a March 2026 update as a model that “democratizes” this kind of analysis. The full model is open-source on Hugging Face. Any cancer research lab with archived biopsy slides, and most of them have thousands, can now run virtual immune profiling without buying a single piece of new equipment.

this is actually insane > be tech guy in australia > adopt cancer riddled rescue dog, months to live > not_going_to_give_you_up.mp4 > pay $3,000 to sequence her tumor DNA > feed it to ChatGPT and AlphaFold > zero background in biology > identify mutated proteins, match them to drug targets > design a custom mRNA cancer vaccine from scratch > genomics professor is “gobsmacked” that some puppy lover did this on his own > need ethics approval to administer it > red tape takes longer than designing the vaccine > 3 months, finally approved > drive 10 hours to get rosie her first injection > tumor halves > coat gets glossy again > dog is alive and happy > professor: “if we can do this for a dog, why aren’t we rolling this out to humans?” one man with a chatbot, and $3,000 just outperformed the entire pharmaceutical discovery pipeline. we are going to cure so many diseases. I dont think people realize how good things are going to get

Your fridge runs 24 hours a day. Solar panels only work while the sun’s out. That mismatch is the entire reason this plant exists, and the fix is just hot salt. The Dunhuang plant in China’s Gobi Desert uses 12,000 mirrors aimed at a single tower about as tall as an 80-story building. All that focused sunlight heats a mix of salts (the same stuff in fertilizer) to 565°C, hot enough to glow red. That liquid salt gets pumped into giant insulated tanks. The tanks are so well insulated they only lose about 1°C per day. When the city needs electricity at 2am, the hot salt boils water into steam, the steam spins a turbine, and you get power. Same basic process as a coal plant. Just no coal. Here’s what makes this different from regular solar: the storage lasts 11 hours. Sun goes down, plant keeps running all night. The big batteries that cities plug into their power grids right now? Those typically hold about 4 hours of electricity. Building batteries that last 11 hours is possible, but the cost balloons fast. A German energy storage study found that storing energy in hot salt costs roughly 33x less than storing it in the lithium-ion batteries we use today. China has built 27 of these plants so far, enough to power roughly a million homes. They doubled that number in 2025 alone. Another 3,000 megawatts (enough for about 2 million more homes) are under construction right now, with 4,000 more in the planning stage. Beijing wants 15,000 megawatts by 2030. The US tried this same technology once. Ivanpah, out in the Mojave Desert. Cost $2.2 billion. But they skipped the storage part entirely, so it could only make power while the sun was shining. It needed natural gas every morning just to start up. It’s now slated to shut down in 2026, thirteen years early, because regular solar panels got so cheap they made the whole project obsolete. China took the same idea, added the one part America left out, and is now building dozens of them. One more thing worth knowing. The salt is made from basic industrial chemicals. No lithium mining. No cobalt. No rare earth metals. And it lasts 30 years of daily use before the tanks need work.

@jordan_ross_8F OPENCLAW

The founders who figure out OpenClaw in the next 90 days are going to look like geniuses in 2027. The problem is most agency owners don't have time to figure out the install, the security risks, where to start, or what to actually hand it first. So my team built a 48-page beginner's guide that does it for you. Inside: — The exact prompts to hand it on day one — Plain English setup for Mac and Windows — How to secure it so it doesn't burn your business down — 42 copy-paste workflows across sales, marketing, ops, and finance Your competitors are sleeping on this. Comment OPENCLAW and I'll send it.

@Blue_Footy Loll have you ever been to Stamford Bridge?

Why are fewer PSG fans louder than Chelsea fans since kick-off at Stamford Bridge? You will say, it's the recent poor form but we just can't allow that in our house.

@PremLeaguePanel What do you think is the reason Slot's level dropped so much VS last year?

Slot’s out of possession plan is too passive during the first half of matches. And actually his training methods seem to have also declined the fitness of the whole squad which means they can’t run past 70 minutes. This double effect is allowing even the worst teams in the league to get results vs Liverpool. His new contract talks have been paused (1 year left on his deal) and he will now be sacked in the summer.

@levelsio In Croatia you can also walk into any private clinic that does that and get tested right away without an appointment. There's even companies that only do lab testing like that.

I was never able to do blood tests when I asked for it in Netherlands Doctor asked "why? you're not sick?" Then I tried in Portugal (at Germano de Sousa) but they never picked up the phone or when they did were so slow and unhelpful I gave up, they also require a doctor prescription btw The first place I could get my blood tested was Thailand in 2018, I just walked into Bumrungrad and asked for it, amazing experience Last few years we just fly to Brazil and do it here, the nurse comes to your home/hotel at 8am and takes your blood, same or next day results online I find it funny I keep having to fly out of Western Europe to do blood tests, they make it impossibly hard to do them Which is retarded

@zachmstuck Exploration in the analytics part does pretty good job answering these types of questions

Shopify Sidekick is pretty useless. Was trying to get an exact number of customers for a social proof section on a landing page…this store has well over 300,000+ unique customers lol Each time I’ve asked a question, I always have to triple check math. Not sure why it’s so bad.

Definitely one of the best use cases of AI I've seen!

Evolution produced many wondrous things - especially human minds - but it did not produce the F-22. And likely could not produce it, even in ten trillion years. And it’s not because it’s complex. It’s actually much, much simpler than a cell. It’s because reaching this point in design space is probably unreachable by: 1. Changing only a few genes at a time 2. Requiring every individual to meet strict criteria of survival and reproduction It might be possible for *humans* to design a strand of DNA that constructs an advanced fighter jet. And that would be partly because, unlike evolution, we wouldn’t destroy our failed attempts along the way, but save and learn from them. Humans can make arbitrarily sophisticated changes to a genome - things which never happened in evolution. And we don’t require every step in our problem-solving process to meet any fixed criteria. However bad the idea, we can keep it and learn from it. In other words, evolution does variation and selection, but humans do it better. Our variations, our steps in design space, are more sophisticated. Our selection criteria are richer and more flexible, less restrictive. In other words, a raptor can evolve, but a Raptor must be designed.

my impression is that it's very easy to make money online so long as you're willing to be a boastful, ego-centric bullshitter and sell sham products to a growing fan base. you can easily be a millionaire this way. and perversely, this wealth only earns you more credibility

@benjaminprinter Firm

Alright mfs, just crafted a new banger How we took a European consulting firm from €650K to €1.1M MRR in 9 months Covers: - the hidden structural choke points killing their growth - the intelligence layer that doubled margins - the exact moves you can steal and play to scale your offer past its current ceiling Same methodology we use to serve clients like Lacoste, Mashreq Bank, HSBC RT + follow & comment “Firm” and I’ll send it