WRITER

Nobody does a web search for "hair loss treatment" anymore. They ask AI: "My hairline is receding. What treatments actually work?" If your site is optimized for keywords, AI assistants aren't recommending you. And publishers are seeing 30-70% traffic drops because of it. Benjamin Popper, our Director of Content, built a playbook that converts traditional SEO keywords into natural language queries for AI search. For a hair restoration company, it transformed 91 keywords across 5 customer personas — matching how real people talk to AI. Optimize for conversations, not keywords.

Gong ↔ Salesforce ↔ Snowflake ↔ Google Docs ↔ Asana ↔ Slack. Our sales team had 350 calls with CMOs this month. WRITER Agent just turned all of that into a complete persona guide in four minutes Pulled transcripts from Gong. Cross-referenced with Salesforce. Generated analysis. Drafted the doc. Updated all our systems. Scheduled the team sync. Zero human coordination required. This is what WRITER connectors actually do — marketing campaigns flow from data to shipped content. Sales intelligence becomes executed plays. GTM strategies move at AI velocity instead of org-chart velocity. Every action governed by existing RBAC. IT stays in control. Business stops waiting. 💪

Big news! WRITER is featured in @Inc, out on newsstands today! 🗞️ Earlier this year Ellen McGirt spent time with our team digging into the story behind WRITER and the category-defining vision for enterprise AI that our co-founders @may_habib and @waseem_s have been driving for the last five years. While the industry races to ship one-size-fits-all AI tools, we’ve taken a fundamentally different approach: building trusted frontier AI systems for the high-stakes reality of the world’s largest enterprises. As Ellen writes, "WRITER has evolved to establish a beachhead in agentic AI—autonomous agents that can handle complex business processes even in highly regulated industries—and has been on a tear ever since. Its agents function like human knowledge workers, automating work across silos and functions... [helping it] quickly build the gold standard for enterprise AI and a client list that's the envy of Silicon Valley." Huge thanks to @Inc team for capturing the "why" behind WRITER and our employees, customers, investors, and partners who are building a wildly more ambitious future of work with us. inc.com/ellen-mcgirt/m…

Most automation tools make you think like a developer. Map the logic. Connect the APIs. Structure the file system. We built Playbooks in WRITER to flip that. Now you just describe the outcome you want. WRITER Agent transforms it into a complete playbook—auto-connecting your knowledge graphs, files, and third-party apps. Then share it across your team. Duplicate it for similar workflows. Turn any successful session into a reusable playbook with one click. No prompt engineering or technical skills required. Just describe what you want done, and WRITER Agent will build the workflow within minutes!

The leadership playbook that got you the corner office is officially backwards. Most orgs are just using AI to become faster, more expensive versions of their old, clunky selves. Our CEO May Habib shares why it’s time to blow up the old playbook and her 3-step approach to AI success: 1️⃣ Design for radical simplicity. If a workflow step doesn't add real human judgment, cut it. 2️⃣ Redefine how people grow. Rewrite roles around setting direction and making judgment calls. 3️⃣ The goal isn't a 10% productivity tweak — it's about building businesses that were literally impossible a year ago May shares more on the “AI Leadership Reckoning” in @FortuneMagazine: fortune.com/2026/02/24/wha…

Field marketers: how many calendar holds do you create every time you book a flight? Ryan Schwary, our Field Marketing Manager, was creating two for every trip. One public for her team. One private with confirmation number and seat details. Flying multiple times a week and juggling timezones across the 🌍? That adds up fast. She built an AI agent that automates it. Flight details ➡️ Agent connects to Google Calendar ➡️ Creates both holds automatically ➡️ Handles time zones As Ryan says: "I'm constantly on the road. I'd rather focus on the events I'm traveling to, not the logistics of getting there."

Our team is doing a live walkthrough of how we use these in our marketing workflows on March 12. Worth joining for anyone curious about how it looks in practice → go.writer.com/writer-work-ma…

🙋🏻‍♀️Raise your hand if you’ve spent more time editing AI outputs to "sound more like your brand" than it would've taken to just write it yourself. That's... not the promise of AI, is it? We rebuilt Voice in WRITER to fix that. What's new: → Upload unlimited brand examples to train your voice → Test and refine across different content formats before you go live → Voice now applies during generation (not as a background rewrite) for better quality Create your CEO's LinkedIn voice. Your product team's voice. Your company's voice. Then watch your team create on-brand content from the first draft — no editing tax required. Skip the prompt engineering. Skip the editing rounds. Just start with content that sounds like you!

🌍 The Agentic Enterprise is coming to a city near you! The gap between AI potential and AI performance is massive. And most GTM teams are still stuck on the wrong side of it. We're bringing together an exclusive group of CMOs and GTM leaders for an intimate half-day experience across multiple cities where agentic AI stops being a concept and starts being a competitive advantage. Join us for: → Live product demos. Real tech. Measurable ROI you can see before you invest. → A tactical implementation roadmap built for your business. → Peer-to-peer stories from leaders who've already made the leap → Change management frameworks for building genuinely AI-native teams. → A network of likeminded leaders navigating the exact same journey. First stop: London | March 24 🇬🇧 go.writer.com/roadshow-2026-…

Curious how our team uses these features in real marketing workflows? We're walking through all of it live on March 12 → go.writer.com/writer-work-ma…

How many times has someone on your team cracked a perfect workflow — and then it died in their chat history? This month at WRITER, we launched One-click Playbook creation. You can now capture any successful session and turn it into a reusable Playbook your entire team can run 🔄 Also new this month: → Natural language queries to @Snowflake & @databricks (no SQL) → Custom connectors for internal systems via OpenAPI or MCP → Enhanced Voice tuning so every output sounds like your brand → Transparent citations in every AI-generated deliverable The goal has always been the same: don't just make one person faster. Elevate the whole team. 💪

Introducing the new ✨WRITER Partner Program✨– designed to give the organizations working with us the incentives, resources, and structured support to drive enterprise AI transformation. We’re curating a thriving ecosystem of solution providers, delivery leaders, and transformation partners passionate about quality, outcomes, and execution excellence. Together, we’re extending the enterprise's ability to transform itself through builders who are trained and supported like extensions of our own delivery teams. Today we announced a new partner portal and learning foundry to support our partners at every stage of their journey with us. The program has 3 tiers: → Activate: Platform access and structured enablement → Elevate: Co-sell and co-deliver with proven impact → Ascend: Shape the category through delivery excellence Not a network. A force multiplier. Huge thanks to our partner ecosystem for building this with us 🙌 Get more details about the new partner program (writer.com/blog/new-partn…) or sign up here: partners.writer.com/landing-page

What's got us excited today? 🤩 The @SlackHQ connector in WRITER. Automatically transform your sales and customer conversations into weekly revenue intelligence reports — so you can spot deal risk and momentum without another status meeting. With WRITER Agent and Slack, you can: → Synthesize project status across channels and threaded conversations → Deliver insights from connected systems and deliver them in Slack → Auto-update channels or Canvases with outputs generated with WRITER Agent WRITER builds connectors that let agents operate across your tech stack — securely, at scale, with full governance. Making complex work repeatable, automated, and accessible to everyone. See agentic workflows in action 👇

POV: Your board expects AI transformation. Your business units are building shadow agents. Your CISO is raising security risks. And you're being asked to pick the platform that will define your company's competitive position for the next decade. The problem? 88% of enterprises are increasing agentic AI budgets, but the enterprise agentic AI market is still immature. Vendors are rebranding workflow automation as "agentic." Point solutions promise quick wins but create crushing technical debt. We built the CIO's complete guide to cut through the noise. Inside: The 5 critical evaluation criteria that separate real platforms from rebranded point solutions. Plus answers to the 6 toughest internal objections you'll face. Get the full guide: go.writer.com/evaluating-age…

RESEARCH UPDATE: AI critics are gaining momentum across agent platforms. Our new findings show they can make outcomes worse. Even high-performing critics (AUROC ~0.94) reduced success rates by up to 26 percentage points in production. Critics don't just catch failures. They break successes. Intervention has a real cost that offline metrics don't capture. Across multiple models and benchmarks, real-time intervention caused large regressions — even under ideal conditions. The real question isn't "Is the critic accurate?" It's "When does intervention help vs. harm?" Our paper introduces a lightweight pre-deployment test (as few as ~50 tasks) to estimate net impact before rollout. This research drives how we build at WRITER — challenging assumptions, uncovering hidden tradeoffs, and designing agent systems that work reliably in production. Read the full paper: huggingface.co/papers/2602.03…

WRITER + @Atlassian = better together 🤝 Product insight shouldn't stop with product teams. Roadmaps, specs, and customer feedback live in Jira and Confluence—field teams need that context to move fast, and product teams need field signals to ship what matters. With the Atlassian Rovo MCP server, WRITER Agent can now: → Turn Jira feature updates into customer-ready sales, support, and enablement assets → Write updates back to Jira and Confluence—without switching between tools → Operate directly across Atlassian and the rest of your stack