SJR

Thrilled to be selected as the winner of Agency of the Year by @CMIContent! Congrats to the entire SJR team 🎉 #CMWorld #AgencyLife

.@GroupSJR's Selena Cameron on how generative AI can populate enterprise content across the marketing ecosystem. hubs.la/Q02yD3zP0

GP Stratégies de la Communication Editoriale 2023 – Edition - Magazine, journal de marque : un BRONZE pour @saintgobain et l’agence @GroupSJR pour la réalisation « Construire le futur, le magazine de la construction durable par Saint-Gobain ». Bravo à eux ! #gpstrat

Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. @GroupSJR's Selena Cameron debunks some common B2B myths👇 bit.ly/44GcdQ6 bit.ly/3AVjgGT

@businessbarista @LaMarimer 🙋 we've done this over the past 10+ years for some of the world's leading execs

@LaMarimer what's a good PR agency/consultancy that creates great linkedin/twitter content for their client?

I present a 2,000-character business plan. The purpose? To have my business idea tested in public & have fun Let's do it... The idea: A text-based content agency for Founders/CEOs/execs. You run your business, we run your mini media company on Twitter/Linkedin. The Thesis: Execs are waking up to the importance of building an audience on social but they don't have the time or skill to create it. Why? 1) Building an audience is getting more valuable as the internet becomes noisier & the cost of attention is higher. 2) We've seen the tangible value of founders investing in their brand via text: @SahilBloom: raised a fund, secured a book deal, and owns several businesses @sweatystartup: got majority of investors for his self-storage business @jspujji: got all of his initial customers for Growth Assistant from a tweet thread 3) There's been emphasis placed on short-form video agencies creating TikTok vids, but I believe text-based platforms have been forgotten. The opportunity? The value of being a mini media company on Twitter/Linkedin is clear yet founders don't maximize it. Why? 1) Time. Creating content is looked at as a nice to have, not a need to have. Need to have is running your business, setting your strategy, managing your team. 2) Skills. Even if a founder believes deeply in creating content, they don’t necessarily have the skills. 3) Hard to measure. Even if a founder believes in creating content, they view it as an investment that won’t drive measurable ROI. The pitch: - What if you could give founders their time back. AND - What if founders didn’t have to rely on their own skills. AND - What if you could set tangible goals that you can consistently measure your investment against. An agency that lets founders have the best of both worlds. Building a brand, while building a company. Idea validation: Step 1: put out tweet about this hypothetical business & see who DMs me Step 2: pick 1-2 people as test clients & set up the process to service their needs. Step 3: source quality writer for them Step 4: monitor performance on weekly basis and make tweaks Step 5: build process & scale model once success proven Anticipated challenges: 1) Proving ROI & getting clients early wins so they trust the process as content is a long game 2) Finding great writers that can understand technical knowledge, hone voice, and are affordable

FACT: @chuckyisreal is in 3rd place in #Webbys People’s Voice. Give us your support by voting 👉 wbby.co/social-weird #AgencyLife #Awards

.@GroupSJR's Karla Pope on the importance of #BlackHistoryMonth as a time to celebrate the contributions and impact of Black communities. If you’re in a WPP company, you can find our #BlackHistory Month events & resources here 👉 bit.ly/3BasDls

Graffiti art at Giga Berlin

Pandemic news burnout is a real thing. But “moving on” is a tricky proposition for sensitive content marketers. Here’s our advice on how to talk about something else: bit.ly/3qLkNtn #contentmarketing

Publishing 7,000 pages of #content is insane! Especially when only 10% of it has an impact. Our CEO has a plan to help you create content that drives action and change. Learn how: bit.ly/2SdRkLw #contentmarketing #DigitalTransformation

As we prepare to celebrate #Juneteenth, here are a few things that you may not have known about the holiday that represents the day of freedom for African Americans. bit.ly/3cPERon

Our very own Selena Cameron and Isabelle Resnick join #WPPTV to discuss the future of B2B and the role of transformative content. Check it out!

@AdCouncil We’re honored to be part of this incredible work 🙌

@gracietech 🙌🙌🙌

That’s THE WHITE HOUSE Tweeting our work. @GroupSJR you bloody legends 🇺🇸 ✨ 💉

Grateful to be part of this important work

Proud of the work @GroupSJR created with the @AdCouncil’s Covid Collective featuring former Presidents and former First Ladies encouraging Americans to learn more about the COVID-19 vaccines. Watch it here bit.ly/30CuIVK 👇

Honored to be part of @AdCouncil's Covid Collaborative, playing a role in the fight against #COVID19 #CovidVaccine

Exciting news from team #SJR: As of Q1 2021, we’ve officially acquired WPP’s Bookmark – a global #content business with a consumer-focused approach to editorial and creative work. @BookmarkContent, it’s great to officially welcome you to the team. Here’s to growing together!

@gracietech Welcome! We’re so excited for you to join the team 🎉

Totally pumped to join @GroupSJR as managing director to develop the future of content at what is a critical time for the role of content and editorial in our society. Humanity + technology + storytelling = ✨

The new @brooklynmag couldn't have been possible without the help of Merrill, @AlexMLeo, the TNP folks and the amazing design minds at @GroupSJR