MEEcom

I build ecommerce systems that scale. Paid ads. UGC. AI leverage. If you care about execution > motivation, you’ll want to follow. Lock in.

Spent 2 months optimizing 40+ ad creatives while my post-purchase flow was one email. Fixed the flow. Ad spend started actually mattering. Retention isn't a channel. It's where margin compounds or leaks. How many founders are still doing this backwards?

@sam__works GPT copy always sounds like it's trying to sell you something. Claude actually sounds like a human wrote it, which matters a lot when you're in a saturated niche.

@MEEcom44 Claude for nuance and judgment is the right call. I tried GPT for copy and it writes like a robot every time.

Built an ad creative pipeline and ended up with three models doing different jobs. Claude handles copy and judgment calls. Anything that needs nuance, brand voice, or a decision. It's not the fastest but it's the one I trust. Veo 3 for video with native audio. No voiceover budget. No creator brief. Just a product and a prompt. Llama for high-volume repeatable stuff. Product descriptions, tag generation, email subject line variants. Cost per call matters when you're running thousands of them. One model for everything is like using the same ad creative for cold and retention. Works until it doesn't.

90 days, zero failures is the only benchmark that matters when money's on the line.

Everyone's chasing TikTok Shop and sleeping on Facebook Groups. Started building one in 2021 instead of scaling ad spend. Still the cheapest acquisition channel in that portfolio three years later. Organic trust compounds in ways paid never does.

@eCom_Amin Ran this for 6 months. The comparison page is where most brands fumble. if it reads like a spec sheet, you lose. Make it a story about why you switched, and conversion flips.

most agencies won't touch this because it feels legally sketchy but it's completely legal and it absolutely destroys competitors here's the play: bid on exact match for "[competitor brand] better" or "[competitor] alternative" send them to a savage comparison page that legally eviscerates the competitor "why [your brand] beats [competitor]" with a side-by-side chart showing where they fail the psychology is perfect because the searcher is ALREADY looking for something better than the competitor they're pre-sold on leaving, you just need to catch them i've seen this work for supplements comparing to ritual, skincare comparing to drunk elephant, dog food comparing to farmer's dog conversion rates hit 15-20% because the intent is nuclear the risk is the competitor sees it and gets mad but unless you're making false claims, there's nothing they can do and most brands are too scared to even try it

@_SilasVane Building a library of proven clips and tagging them by hook type, format, and outcome is what separates teams that scale from teams that just stay busy.

@MEEcom44 The speed jump is real. The interesting part now is who builds review + reuse into the workflow instead of treating every clip like a one-off.

AI video tools just made me rethink our entire creative pipeline. What used to take a week of UGC coordination now takes an afternoon. We're not there yet but the gap is closing fast.

@blvckledge Exactly, and the disconnect is usually headline-level. Ad hooks on price or pain point, page opens with brand story. You lost them in the first 3 seconds.

advertorials are a CHEATCODE for scaling google ads while everyone’s bidding on the same $3 CPC keywords you can use them to acquire cold traffic customers with $0.07 CPCs i made a guide breaking down how we pull it off. like + reply “advert” and i’ll send it to you (follow so i can DM)

Unlimited agent cycles is what separates tinkering from actually shipping. Claude Code just became dangerous.

@DTC_Quizbuilder The operators building infrastructure right now are going to own the next 5 years. Early is always uncomfortable.

Super interesting Guys from all corners of X scaling like absolute mad men Never been so bullish 🔥

@Tob1kX Zero notice. Woke up to a frozen payout on the Friday before Black Friday, found out via a banner in the dashboard.

@MEEcom44 yeah payout holds around holidays are brutal… did Shopify give you any notice or did it just suddenly freeze?

Shopify Payments held my payout over Easter Monday and I genuinely thought something was broken with my account.

Feed optimization is where Google Shopping money gets left on the table. Always has been.

@yojimmykim @CommerceRound @TaylorHoliday @CommnThreadCo @ecomchasedimond Rooms where 80% of attendees are past the $5M mark hit differently. No beginner questions, just real operator talk.

75% OF THE ROOM IS TRAVELING From as far as Australia, South America, Europe and Asia.. This may be the strongest and most diverse room we've ever created for @CommerceRound Austin! 80% of the room is brands doing OVER $5m a year... with 20% of those doing over $50m a year.. And it's 60% founders, 25% VP's and Executives, and the rest are marketers and operations. We are just 9 days away from Commerce Roundtable Austin. 2 full days of 350 of the best DTC and eCommerce Founders, Executives, Operators, Marketers, Agencies, and SaaS providers learning, connecting, and growing. When you're surrounded by people who are doing the work, the conversations are just different. You leave with things you can actually use, not stuff you have to translate into something applicable first. Our goal: We’re going to deliver the best Austin event you’ve been to • 18+ keynote speakers • Beautiful venue in the heart of Austin • Intentional networking spaces • Premium Austin-inspired breakfast and lunch • Sunset happy hour with open bar (+ @drinkbrez for the vibes) • Over 13+ confirmed afterparty experiences to attend. And of course: $220,000 in on-stage giveaways! All led by @iamshackelford the best MC in the game. We're over 93% sold out now and once we hit capacity, the venue simply cannot fit anymore people so we'll have to shut doors. Don't have FOMO.. Tickets are still available. Get yours today.

Ran the same ecom content pipeline through LangGraph and Claude Code subprocess agents. LangGraph: clean graph definition, fell apart when rate limits hit mid-run. Claude Code: messier to orchestrate, but 90 days, zero failures. Production reliability beats developer experience. Every single time.

Found a Google tool most ecom founders haven't touched yet. It's changing how I approach creative testing.

Someone I follow mapped their entire outreach stack last week. 20 n8n workflows. Cold email, lead enrichment, AI calling, CRM sync. What their manual team used to cost: $10-20k/month. Hard to unsee that math once you see it.

LinkedIn connection accept rates were under 15% for months. We tried everything. Better copy. Targeted filters. Even paid for Sales Navigator. Nothing moved the needle until we stopped typing and started recording.

Dropped $300/video UGC for Arcads last month. Same brief. Same offer. AI avatar on the hook. Human version: 3 weeks of revisions. AI version: live same afternoon. ROAS held. I still don't know how to feel about that.

Been in ecom long enough to watch three "everything will change" waves. AI tools are the first one where I'm actually changing how I work. But there's a ceiling hitting faster than anyone admits.

$2.5M/mo ceiling. 70 coaches, $25K/day in ads. That's not a bad business. It's just not scalable. You're still selling time, AI just makes it cheaper. Kajabi hit $100M+ ARR. Skool, Whop, same path. All started as services and got tired of the ceiling. Services teach you what to build. Then you build the infrastructure under yourself. Who's making that jump right now?

The less you need a UI, the more leverage you get.