Sam DeBrule
8.6K posts

Sam DeBrule
@SamDeBrule
Co-founded an AI startup and sold it to BetterUp.
San Francisco, CA 가입일 Temmuz 2011
163 팔로잉7.4K 팔로워

@emollick Would love to show you what I am building if you’d like
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@gregdocter Fixed! NBA isn't one of my "watchlist" leagues, so fewer events are shown than if it were NFL, NCAAF, UCL, etc.

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@SamDeBrule I wonder why it missed so many NBA games, there are 8 games tonight
not trying to be a hater
I thought this was cool and was about to forward it before realizing it's not quite right
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The best AI tools & tactics are stuck in private chats and buried Slack threads.
So I'm spinning up a few WhatsApp groups for folks who are actively using AI in their day-to-day.
First is an AI group for ceos/founders.
Second is an AI group for engineers & engineering leaders.
Third is an AI group for marketers & marketing leaders.
No sales pitches. Just smart people sharing how they’re using AI to move faster, do more, and stay ahead.
If you want to join one of these groups, reply with "ai" and I’ll DM you an invite.
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Zapier will be synonymous with “AI Automation” in < 1 year.
They are creating terms, educating potential customers, and celebrating early adopters.
Impressive to see.
Wade Foster@wadefoster
The hottest job in tech right now is AI Automation Engineer. Steal this job description to find your first one.
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The hottest job in tech right now is AI Automation Engineer.
Steal this job description to find your first one.




Wade Foster@wadefoster
If you're an AI automation engineer, we’ll hire you. Into ANY open role at Zapier. Seriously, 100% of our open jobs are up for grabs to AI automation engineers. Just apply.
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AI automation engineer/ops internships are so hot right now and perfect for both students and companies:
- can ship every day. way more than someone joining a SWE team
- bring in AI native fluency in an area where few true experts exist
- de-risked startup exposure while in school
- discrete projects with clear timelines
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@adamdangelo What is the first project you’ll have this person work on?
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Sam DeBrule 리트윗함

This is a story about how we rebooted a 15 year old decelerating business to be on course to be the fastest growing large software company in the world in four quarters from today… :)
The Q1 Intercom board meeting starts in one hour. Q1 FY26 was the largest quarter by net new ARR (NNARR) in the history of the company. When I came back as CEO (nearly 1,000 days ago) we had just booked a 5th sequential quarter of declining NNARR. We’ve now been on a run of 9 quarters of increasing NNARR, and I expect this trend to continue for many years. We’ve beaten our ARR targets for the past 7 quarters.
By the end of this year we’ll have accelerated our total ARR growth rate by 7X since the quarter after I returned. This is unheard of for a company of our scale, in the hundreds of millions of ARR. We’ve also increased our valuation since the quarter after I returned by at least 10X to today, and we’re now playing for another 10.
This acceleration is the result of two major moves:
First, we completely reset our pricing and buying experience to be radically customer-first after a couple years of toxic pricing and crappy sales behavior. Now, as of Q1, our 12 month net revenue retention (NRR) for new customers is 146%, vs 112% before, and I haven’t seen a single angry tweet about our pricing in nearly two years!
(In fact, people are now publicly celebrating our pricing, and all the players in our space are following our outcome-based pricing moves. Check out the graphic from Kyle Poyar.)
We also started growing our customer base again, after churning lots of small customers upset with our pricing. We’ll cross 30k paying customers by the end of this year.
All of this is driving dramatic acceleration and we’re now enjoying best-in-class growth for our Helpdesk business.
But more importantly, the second big move we made was to start a brand new unicorn business inside of Intercom called Fin, an AI agent for customer service. It’s crushing the competition. There are many, decent, new direct competitors in the category, and the hottest of them just shared that they grew $1-10M ARR in a year last year. Fin did $1-12M in a year, nearly a year ago.
We’ve now had 13 head to head bake-offs with this competitor and have beaten them on performance and been picked as vendor of choice in literally every single one.
The result is that Fin is now a strong 8 figure ARR business that in Q1 grew at an annualized rate of 393%, and we’ll pass $100M ARR with Fin in 2.5 quarters.
In Q1, our AI Group hit 47 senior AI engineers and scientists. I don’t believe that the scale and talent of this team exists in any other AI application company in any category. They’re producing some incredible, industry-first, patented tech, based on original research. Our next release is major. In collaboration with our ~300 senior engineers, designers, PMs, and analysts outside the AI Group working full time on Fin, this past quarter they released a deep insights product, not to be found anywhere else, as well as a rich new agent management application layer, also unique. And Fin Voice, unique too in its quality and latency. On performance and application depth, and self management functionality, there’s Fin, and then there’s everyone else.
All going to plan, our next major business milestone will be to become the fastest growing large business software company in the world (vs all public software companies), some time around 4 quarters from now. At that point, if not before, I’ll share 100% of our revenue numbers to let you see for yourself.
This company is reborn, and now on fire. Forgive the cheese but these 2.5 years have really shown me what hard work, focus, and good old fashioned innovation, business, and management fundamentals can deliver.
I always roll my eyes at leaders pushing falsely modest narratives—“it was all my wonderful team!” The truth is that I’m very proud of my contributions, as well as those of the one thousand powerful humans who believed in the plan and made it real. And that especially includes the exec team at Intercom who’ve seen it all and come out the other side on top. These people rarely get and never take the credit that they deserve. True legends in the business of tech: @destraynor, @ciaran_lee, @darraghcurran, @Padday, @LaurenCullen, Dan Griggs, Archana Agrawal (listed in the order they joined, the first two being my longtime cofounders).
Thanks for reading and for your support over the past couple years :)




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@maccaw @rajko_rad Had an amazing experience with Replit last night
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Sam DeBrule 리트윗함

@signulll Bookmarking to have ChatGPT create my posts going forward. Ty!
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the secret to creating bad engagement on x is hilariously simple too:
- take something universally beloved, trash it.
- take something universally hated, praise it.
- say something obviously wrong, but with max confidence.
- confidently misuse jargon or invent fake terminology.
- screenshot someone smarter, misinterpret them on purpose.
- post long threads about made up conversations with imaginary ppl or of course the classic thread boi posts.
- use the phrase “nobody is talking about this” for things everyone is talking about.
- use “strawman” in a post or reply.
- post a chart, don’t label the axes, make a bold claim anyway.
- describe a mundane personal experience as a “framework.”
- use “we need to talk about…” like you’re opening the gates of mordor.
- reply to something with just “skill issue”.
what else?
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