Sebastian Tomich

After 8+ incredible years with @nytimes Advertising, I’m joining the @TheAuthletic @amather and the broader leadership team at @TheAthletic as Chief Commercial Officer. I couldn’t be more excited to help build the business of one of the biggest sports media brands in the world.

It's incredible that LeBron James and Bryce Harper were both on the cover of Sports Illustrated at 16 years old labeled as the "Chosen One." And not only did they live up to the hype, but they have exceeded it.

🏈 We're thrilled to announce that Dianna Russini is joining @TheAthletic as a Senior NFL Insider! nytco.com/press/dianna-r…

The video on the left is Manchester City fans celebrating winning the Champions League The video on the right is Nashville fans celebrating tying up Leagues Cup How does this impact the legacy of the Champions League and when will the rest of the world catch up to MLS passion?

Come on Harry it’s time to go! 🤪

Pumped to have @diannaESPN on board!

The Erik ten Hag era has begun.

The Athletic's all-new Formula One team includes: 🏁 @LukeSmithF1 who's been covering F1 for a decade 🏁 @mwc13_3 who launched the "Fuel for Thought" driver interview series at SI 🏁 Managing editor @adavies47 Plus contributions from the rest of the @TheAthleticAUTO staff

Start your engines! @TheAthletic launches new @F1 coverage vertical in time for the 2023 season. nytco.com/press/the-athl…

.@TheAthletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer @SebTomich is focused on more than just selling ads directly to prospective advertisers. buff.ly/3YAmSrL

@bmorrissey @chaykak Love this

Chasing algorithms led publishers to try to be all things to all people. AI will just bring this blanding to its logical conclusion. The upside: it will give impetus to what @chaykak calls an artisanal internet

Biggest news event of the year. Let’s go!

One of the biggest roster moves of the year! Thrilled to have @stevenjay lead our newsroom.

Eventful morning at @RoseBowlStadium with my friend @richeisen, @StJude, and some incredible @NFL Legends. Now landing in Minnesota for some @Timberwolves playoff basketball!

@bmorrissey @ShiraOvide 1.) Last time I responded to this I walked into a sales call with Live Intent. But I’ll say again, we agree! @andrewrsorkin does too

@ShiraOvide For you, of course. Your nl deserves better ads than this, and I'll bug @SebTomich about it until he comes to Miami and buries me in the sand.

In today's On Tech: Subscriptions! I love 'em! Definitely buy lots of them! But also...questions: Is the mania for subscriptions a choice, or the only path in an ad system dominated by giants? And what are the downsides? nytimes.com/2021/03/09/tec…

@bmorrissey Give us partial credit...We did pull programmatic out of our biggest newsletter The Morning last year, so no more utter shit ads in that one. Next step is to make the better ads.

Big publishers like the NYT and WaPo have great newsletters marred by utter shit programmatic ads. They built content studios to win awards when they really need ad copy made into bullet points.

Just one of the ways #5G will transform how we live, work and play -- the future of journalism with 5G Ultra Wideband and the @nytimes. #5GJustGotReal

New York Times CEO @meredith_levien is live right now with Verizon CEO @hansvestberg talking about our 5G work with Verizon.

Our work with @Verizon took another big leap today - new formats that we've invented in our 5G Lab launched with our new "From Here" series. Experience the inner workings of @FaZeClan on your new 5G iPhone. Thank you @diegoscotti and the VZ / NYT teams! nytimes.com/interactive/20…

👇. After a year+ of development, we launch Pivotal. Huge shoutout to the teams involved and a step closer on the eternal quest to move Advertisers closer to the topics readers care about. High quality news is Brand Beneficial!