Alex Mather

@micsolana agree, but you do have to admit that this is way more fun than race, class, actual wars.

this is just a nerdy guy eating a sandwich in a basically normal way, using a napkin to wipe his face in, also, a basically normal way, and I am ready to die on this hill

@traestephens @WIRED

7/ We've reached an inflection point: @Wired is irreparably broken in its current form. But it doesn’t need to be. It’s time for someone who believes in a role for tech in building a better tomorrow to buy it. Maybe that someone needs to be me. /end

1/ During college and early in my career, I would absorb @Wired cover-to-cover on my commute. It is such a bummer that in just a decade, a once-great newsroom has deteriorated into publishing speciously-sourced gossip columns that feel like Gawker 2.0. Why is the tech community still interacting with these people?

@mttgrmm @garrytan he's failed the Birds Purity Test. shameful.

.@garrytan is an example of an inveterate tech twitter poster. In the last 24 hours, he's found time to comment on admissions standards for colleges and how terrible a wealth tax would be. And not a single peep about the Philadelphia Eagles Offensive Coordinator position. Where is your spine Garry?

@chadmumm you sir, are living the dream.

Gotta say the office is really coming together.

@ZBerm Now let's try an OC who was a head coach. Less likely to be immediately plucked given previous failure at the top job.

The last three Eagles OCs who were external hires became head coaches. The last three Eagles OCs who were internal hires were dismissed. It's a high-profile job that is attractive to top candidates. It's also a pressure-packed job when replacing someone who had considerable success.

You're a saint for replying to all these folks. "Show me the paper" / "trust the science" folks are simply misinterpreting the problem. These papers are asking if there is population-level benefit to preventively screen vs. tons of systemic tradeoffs. N of 1 math of "should I screen my body" is VERY different.

On full body MRIs: I’ve read this article before and it is not what I would consider “good” Most of the studies he cited were very poorly done and can not be extrapolated at all Most of the arguments are around logistics and potential fear with some random stats on complications Everyone is missing the point. I’ve gotten over a hundred of these scans on patients. Not ONCE have we subjected them to something unnecessary based on the findings. It was a delicate and detailed discussion about risks, benefits, alternatives, how we would cautiously wait and watch in a structured way. On the other side, I’ve caught at least 4 early stage cancers in young people who would’ve never been screened (caught at stage 1 and dealt with), diagnosed years long MSK issues, see early white matter changes that lead to altered cognitive plan, etc etc. Most importantly, I’ve been able to give people piece of mind that nothing huge is underlying (with the caveat we don’t see everything). If it’s about resources and logistics, that’s one thing. If it’s about causing widespread HARM, i just don’t see the data supports that. Why wouldn’t we make the same argument about ALL screening like colonoscopies as well? All of these arguments come down to TIME and TRUST more than anything. If you give your patient time to explain everything, and have a relationship built on trust, then you don’t go spiraling down these pathways, you are informed and empowered by data to make real actionable change in their lives. Also, just to say it, I should be able to get whatever the fuck test I want. The medical establishment has this patriarchal almost priest-like quality of believing only WE can decipher the truth for the plebs. It’s exhausting. And lastly - technology will never stop advancing, it never has and never will. In the next decade, full body MRIs (or some other comprehensive diagnostic) will become so good and so affordable (say $100 each) that it will just be a yearly thing we all do. The science and technology WILL get there, as it always does. But this is the necessary rubicon we must pass. We have to go through this awkward messy phase before we break down paradigms and create a new standard of care. Ok, end rant. And no this post was not sponsored by @prenuvo But you’re welcome @andrewlacy 😀

@stevemagness and even when mastered, it takes another two years to hone "wiping."

The best, most challenging coaching I've ever done? Potty training. No, seriously. It’s freaking hard, and it’s a masterclass in the fundamentals of performance psychology and skill acquisition. It strips coaching down to its rawest, most essential elements. Forget the pros; if you can coach a 2-year-old through this, you can coach anyone.

Amen. A founder in a town of 22 people is *infinitely* more ambitious than a hedged capital allocating VC LOL!!! in SF.

This is so unbelievably good. Captures the inner struggles of excellence really well. I feel for A.J. and understand him better now.

Athletes don’t want another app. We want a doctor who gets it. @Eternal is primary care for people who move. 🩸 Bloodwork 💪 DEXA 👩‍⚕️ Clinicians who train too Starts at $499/year.

@SpikeEskin sort of like Kershaw last night. a little confidence boost for the boys.

@stevemagness in this case, an est $5-7m. 64 yrs of the mean household income in the US. should they not be subject to the most intense aspects of media? im with you that boom or bust is silly, but that doesnt make it insane, unfair, dumb, or even premature. it comes with "being in the arena"

@stevemagness wrong. the "problem" is NIL money makes pre-mature anointments a feature, not a bug. they want the media, the hype, the cash. with that comes (like the money, often ridiculous) standards and accountability.

99.9% of people have no idea what it's like to be in the arena, especially as a phenom or major talent. It's insane that we position folks as a "flop" or "failure" after a handful of games. Newsflash: Most people struggle. Even phenoms. Even folks who are going to go on to be best in a generation. Part of the problem is we live in an era where we desperately want to anoint someone as the GOAT before they've even been given the chance to play, learn, and grow. Why? Because media needs the stories, clicks, and shares. We set folks up for failure...and then when that struggle comes, we tear them down.... Why? Again, for clicks and shares. We're killing player development in our instant gratification society. The best thing for a young kid is to struggle some...it's what leads to growth. But when we make struggle a national existential crisis...it's just insanity. No one has any clue if Arch Manning will be fantastic with a long NFL career or just another college QB. No one. Again, just look around and see all the anointed saviors who didn't, and all of the folks people brushed off as not having it...who did. If you're predicting a career a handful of games into there college career though...I'm sure of one thing, you're dumb.

@micsolana of course, FP's rev is meaningless to CBS! just as in Scale's revenue was meaningless to Meta. is Zuck trying to "control AI" or maybe he wants to build a great AI team with n of 1 people?

such a fascinating take. who is the "they" controlling the media here? is it CBS, which already controls CBS? is it bari, who I guess... convinced CBS to buy them in order to control CBS? or is the "they" in question here someone... else?

@ZBerm @EliotShorrParks Zach.

Union have a great chance as well. Great time for Philly sports

@micsolana @AshleyRindsberg congrats. this is just the beginning.

pirate wires was just nominated for its first award for investigative journalism, following @AshleyRindsberg's great reporting on wikipedia (now exploding across the internet). thanks to the national journalism center, and to our HIGHLY EDUCATED AND INTELLIGENT readers. 🏴‍☠️

@mr_jasonjones @Tjonesonthenba @TheAthletic Same. Not enough Kelly Green out here in SF.

@Tjonesonthenba @amather @TheAthletic Tony's poor music tastes are now in Philly!!! I'll be sending him a wishlist for Mitchell and Ness.

Some personal news: I have moved to Philadelphia and will be covering the Sixers full-time for @TheAthletic. I am excited to return to the East coast and to cover such a historic franchise. I will miss Utah greatly…..(thread)

I've spent my entire career focused on helping humans improve both mentally and physically. To keep that ball rolling... I'm excited to officially share that I’ve partnered with @eternal, and not just as a podcast sponsor on @LongRunLabs and @ForTheLRPod, but as a consultant and sales lead helping shape their sales and go-to-market strategy. If you work in the outdoor, performance, or endurance space; whether building a brand, a product, or your own engine, you’ve probably had the same thought I’ve had: We spend so much time optimizing the work, but not nearly enough time on ourselves. That’s exactly why Eternal stood out. They’re building personalized healthcare for athletes, operators, and high-performers: people who treat health and performance like a long-term investment, not a short-term fix. Their flagship offering is a two-hour, in-person Performance assessment in NYC or SF, the "yearly physical for athletes" including 70+ biomarker blood tests, metabolic testing, mobility screens, and movement analysis — all interpreted by sport-informed clinicians. No fluff, no generics, just actionable insight tailored to your lifestyle and goals. If you want next level support, you can opt for the Pro Plan, which includes year-long access to a Care Team that includes dietitians and physicians. Looking for a lighter option? Check out Foundations. This is the kind of data-driven, evidence-backed care that I’m stoked to have now that I’m squarely in my mid 30’s, and I’m fired up to help bring it to more athletes who need it. 🎙️ You’ll hear more about Eternal on Long Run Labs in an upcoming chat with founder and CEO @amather (he founded and sold The Athletic to The New York Times!), and from Kelsey Bailey, lead dietitian on FTLR, in an episode all about performance nutrition for runners. And maybe we can even get Larissa Rivers on to talk about her world marathon majors training and goal! 📊 You can check out their offerings at eternal.co - and leave a reply if you're interested in a sweet deal 😉 💡 If you’re curious about the experience or company, I’m always down to chat I've been super impressed by the team led by Alex Mather, as he brought many of his colleagues from Strava to The Athletic, and now to Eternal. Says a lot about the leader and overall culture when colleagues stick together for not just two, but three businesses. And look at that advisory board! Let’s build better... and stay healthy while we’re at it.

Finally, we create a set of goals with biomarker-level targets for you. All accompanied with detailed videos and blue prints for delivering results. Foundations is available now in select states and the entire country soon. More here: open.substack.com/pub/eternalco/…

1) A beautiful, in-depth fueling strategy and plan with precision targets for calories and macros. 2) A thorough supplement review to dial your stack based on your deficiencies and performance needs.