Lewis

I broke the social media growth myth with my client. We generated 2.5k followers without any cheap tactics: • 0 paid RT’s • 0 viral stunts • 0 engagement bait This is everything we did to get there: --------- Step 1: Jumped on an initial call You can’t get client results without jumping on a call with them. You just can't. The first call sets the tone for the rest of your time working together. It strengthens the personal connection from the get go. By jumping on the call I got to understand: • What their goals were • How they were measuring success • How they run and manage their business Doing this allowed me to pin-point their bottlenecks and seek out their problems. You can’t have too much information. Learn as much as you can now, sets you up to overdeliver. --------- Step 2: Looked at current funnels Funnels make money and that’s what we’re here for right? So this is what I did… His lead magnet didn’t match up with his content. All this was doing was attracting two different types of audience. This was a big no no. His lead magnet was about analysing creators' marketing strategies. Yet he was a Ghostwriter? Crazy. So we changed it to lead magnet focused on his content and how he writes converting long forms. The results? His email subs doubled. Simple change, massive results. --------- Step 3: Optimised Profile Many say this doesn't matter. But I treat it like a dating app. First impressions are everything. My client had a generic white background of his pfp. All this did was make him blend in. So we changed it to red. It made him stand out when scrolling down the timeline. He became instantly recognisable. We went for the rule of 3 for his bio… • Who you are • What you do • What you do to help others We went from… “Building a 6 figure lifestyle whilst juggling life. Sharing my thoughts and writing insights along the way. Proud dad.” To… “Scaling my Ghostwriting business to $10k/mo. Posts about writing, personal insights and storytelling. Proud Dad of 2.” The second one gives an immediate indication of what my client is all about. Easier for clients and new followers to know what his profile is all about. Aligning all parts of his profile was crucial. All for one reason… Lead gen. Leads are what pay your bills after all. --------- Step 4: A long content call A Joe Rogan-esque podcast if you will. Many wouldn't do this step. Not me. On this call we went over everything we had already covered whilst reviewing the changes we had made. And then our next steps... Talking of next steps, this is where the content part comes in. A long call like this let me understand 3 things: • Their voice • How they write • Previous stuff they have tried The main goal of this was simple… To understand how they write so I could be authentically them. To get all of the information I need to never run out of content ideas. That’s what separates the best Ghostwriters from the good Ghostwriters. --------- Step 5: Writing Specific Content Now for the real money maker. Content is the first step of your funnel and is number one when it comes to lead gen. It gives you a chance to show off your expertise's and let people know your beliefs. This is exactly what I did with my client. Before my client came to me, his content was very sporadic: • Platitudes • Basic value • Cookie cutter templates He was posting for himself and posting for likes and had 0 strategy. Big mistake. This is what I changed: I made him follow a strategy which hit 3 core pillars everyday. A problem post (shows competence) A call out post (shows beliefs) A personality post (shows insights) These 3 pillars combined did one thing… It made sure he wasn’t just getting eyeballs on his posts, but he was getting the RIGHT eyeballs. The absolute key to lead gen. We were not interested in going viral with ever most but we were interested in making money, (if we went viral it was a bonus.) By driving the right traffic into the funnel and to his profile not only resulted in 2.5k followers… But also resulted in a significant amount of lead flow into their business. Aim to make money with content, not chase virality. --------- Thanks for reading. Follow @TheLewisW for more of this. I'd love a repost from you would really make my day. --------- P.S. Ready to transform your biz just like my client? If you're a founder who wants a strategic approach that turns followers into real opportunities, let's talk. I don't work with everyone. I work with serious entrepreneurs who are committed to standing out, not blending in. DM me "GROWTH" and I’ll send you over some more details.

You don’t have to be the best speaker to close. Ask for their most expensive problem. Show how you can solve it. Keep it simple. Keep it to the point.

With working in all different types of industries and building my own things, I can give you one line to open up your thinking: If you can make money for others… You can make it for yourself.

Overthinking your writing destroys the quality. - Think - Write - Post Raw emotion is better than perfectly curated.

@IAmAaronWill Chug iced coffee*

Wake up. Quick piss. Stare at Sun. Chug water. Sit at desk. Caffeine and nic. Rave music. Deep work for 4 hours. This is the best morning routine. And no one can tell me otherwise.

@Ellis_Wilder_ Too right

@TheLewisW The market is a more honest boss than any manager. It doesn't care about office politics or how many hours you sat at your desk. It only cares about the result. If you can deliver a result for a boss, you can deliver it for a client.

@VentureJourneys Crazy right?

@TheLewisW There's a reason why most copywriters ended up building their own stuff lol

@IAmAaronWill Go all in on yourself baby

I once charged a dude $3k for my services. When we finished delivering he tells me that he would've paid $10k. I was mad. So I increased my prices. Don't undersell yourself. Charge more.

@CliftonSellers Keep them gets you paid more

Running an agency in two lines: Sign clients Keep them

@ItsAkhilMishra Simple >>>

@TheLewisW Keeping it simple is the best way to communicate even. Because the less people have to figure out what you are trying to say, the better

@theandreilucian Exactly that

@TheLewisW The most powerful close is often just asking "What's stopping us from moving forward?" after you've addressed their pain point can be

@_sgarbini Listen before talk

@TheLewisW you need to be the best listener

@audrlo It’s everything imo Can be the difference maker between everything and nothing

nobody thinks of this as a classical skill, but learning to make good decisions is probably one of the greatest abilities that can be honed.

@thejustinwelsh Money is good, freedom is good Mix both and it’s fantastic

The most successful solopreneurs aren't scaling to $10M. They're simply making more than they did at their job, minus the boss, meetings, and headaches.

@TheOvermanEthos Can’t earn if you don’t learn

Building isnt the main challenge anymore. Its figuring out which product/offer is worth building. Whats one problem your audience will pay big money to solve? Talk to your audience. Understand them well. Then build something helpful.

@BakiVisuals Can’t get anywhere without it

@TheLewisW Attitude drives action, but consistent execution is what actually creates results.

I used to be the “how did they do it?” type of guy. Now building my biz I see how the the successful ones did it and all it stems from one thing: Attitude. The successful just go for it.

@sandropap Just get down to it

@TheLewisW Execution mindset beats overanalysis

@thealexxroy Coffee for life

@TheLewisW Building my biz taught me it's not just the attitude... it's the willingness to take risks. Made my first big leap after a coffee-fueled night. Best decision ever.

@thealexxroy Really is a fine balance

@TheLewisW Burnout is real though. I obsessed over my last project so much, I forgot to eat. Results matter... but so does self-care.

Don’t just enjoy it. Obsess over it. Obsess over it so hard that it drives you insane if you don’t get results. Business mentality 101.