T.G.Cochrane

@danmartell Alignment beats control.

To lead people: Figure out what they want out of life. Help them get it. They will follow you anywhere. It's that simple. But almost nobody does it.

@elonmusk Behavior follows structure.

Incentives drive outcomes

@TheJeremyHaynes They buy outcomes, not features.

Everything you sell to rich people comes down to a few outcomes You're either turning their money into more money Or you're saving them time They love buying relaxation, peace and fun They also buy safety and ways to keep it all That's it If your product or service doesn't clearly deliver one of those things you're going to have a very hard time closing rich buyers

@gregisenberg Small teams can hit massive scale now.

Obsidian is a $350M company for a note taking app built by 3 engineers working remotely No other time in history was something like this possible What a wonderful time to be building a company

@russellbrunson Most people never question the trade.

You were never designed to trade hours for dollars forever… the question is whether today is the day you finally believe that.

@geoffreywoo Extremes are getting rewarded.

you need to decide to be one of two archetypes: 1. ai-maxx so you can 24/7 commune with codex, claude, devin, droids, gstack, or 2. vibes and looksmaxx in order to 24/7 social climb and bro out with richer and more powerful people those are the only two jobs left.

@harleyf Shared struggle builds real bonds.

Entrepreneurship is lonely. Especially early on. Nobody around you really gets it. My advice: find other founders. People who understand the shared suffering of building something from nothing. They'll become some of the most important relationships in your life.

@stijnnoorman Recombination beats originality.

You don't need to start from scratch. You need to combine old ideas in new ways.

@BoringBiz_ Access scales faster than skill

The life you dream of might be one introduction or email away Never pass on the opportunity to meet new people, no matter their background The bigger your network, the larger your net worth

@jspeiser Ship → break → learn

A founder built a revenue diagnostic tool for ecom brands and posted it to our community with 1 ask: "Help me rip it apart." No pitch. No sales page. Just: here's what I built, tell me what's wrong with it. This is the fastest way to improve a product: 1. Build the first version 2. Put it in front of people who will be honest 3. Listen to what they break The founders who ship and ask for criticism build better products than the ones who wait until it's ready.

@andrewchen Speed is becoming the advantage

first wave of non-technical founders who learned to code from AI are now starting companies. their technical ceiling is much lower but their iteration speed is 10x. (or infinity if you consider they couldn't build software before). that trade-off changes what kind of companies get built They won't be limited to starting dropping shipping cos, courses, conferences, etc. A lot of software will be meh but via quantity and power law we'll see some amazing stuff too

@danielcberk Opportunity hides in CR

If you consistently: 1. Introduce yourselves to strangers 2. Listen to them tell you about their lives and the issues they're trying to solve and 3. Say "yes" to everything You will increase your odds of success by about 1,000x

@Codie_Sanchez Intensity filters the wrong crowd

"You're so intense." Thank you. Yes I am. My favorite compliment.

@DamianProsa Drift is the default

Success never smiles with a lazy man who wants to hang out all day.

@marclou Build once, maintain forever

There's something magical about digital products. You build once, and it works forever. Every day... - dozens of founders list their startups for sale - hundreds of messages from buyers are sent - millions of pageviews are stored in my database I can be sleeping or at the gym; the shop is open 24/7.

@FedotOff90 Better inputs beat more knobs

Met a guy at an event doing $200k/month running his own Meta ads. No agency. Him and a VA. Fired his agency 8 months ago after they burned $40k in one month at 0.8 ROAS lol He taught himself everything from YouTube, started spending $200/day, and his CAC dropped 35% within 90 days of taking over. His whole account is broad targeting. No interests. No lookalikes. Advantage+ with strong creatives and that's it. "I stopped testing 50 audiences and started testing 50 creatives." Honestly I've seen this pattern so many times now. The best media buyer for most brands under $500k/month is the founder who actually understands the customer. Not some 29-year-old at an agency managing 11 accounts simultaneously that doesn't give a fuck about your biz.

@Kylechasse Leverage cuts both ways

🚨 AI HACKING ERA AI is rapidly collapsing the cost and barrier to entry for cyberattacks, and crypto platforms have already lost ~$1.4B over the past year as increasingly sophisticated AI-generated exploits begin to scale. Attackers are now automating phishing, smart contract exploits, and malware generation, which means the speed and volume of attacks are rising faster than defenses. Security is no longer a backend function It is becoming the primary battleground for crypto survival

@thejustinwelsh Comfort trades long term for short term

The worst career advice I ever got: "Stay where you are, you're lucky to have such a good thing going for you."

@itsmarcosruiz Attention compounds harder than assets

Prediction: by 2028, your personal brand will be a more valuable asset than any one business, stock, or piece of real estate you could invest in. Here's why: 1) AI is about to commoditize content production Every agency and consultant is going to have access to the same AI content tools. The quantity gap between a solo creator and a funded team is going to collapse - you’ll have access to the same output as a full scale agency 10 years ago. But when everyone can produce content at scale, the thing that actually wins is taste + trust. Creators have taste. And people trust people. When every “Founder” is using the “It’s not X, not Y, but Z” framework. The opposite, counter-signal will perform. This will hold true forever. The top personal brands will be trusted, have taste, and will win their markets. 2) CAC is going up across every paid channel Meta CPMs, Google CPCs, Youtube ads. All trending up. The businesses that survive rising acquisition costs are the ones with organic distribution channels that don't cost anything per impression. A personal brand costs you $0 per impression. Some clients at The Birdhouse generate $40K-$50K/month from X with only a few thousand followers 3) Hiring is shifting The best talent doesn't apply to job boards anymore. They follow founders they respect and reach out when they see something worth joining. We get most of our team applications through content. People who already know how The Birdhouse operates before they ever talk to us. 4) Deal flow follows attention Partnerships and deal flow follow the person with the audience, not the company with the best deck. Personal brand is going from "nice to have" to "operating requirement" faster than most people realize. The founders building audiences right now are going to have an unfair advantage for the next decade. Everyone else is going to spend 3x more trying to buy what those founders built for free. Build now.

@orangebook Who you’re around sets the ceiling

Being surrounded by real friends, people who genuinely want to see you thrive, makes you believe that the whole world is rooting for your success, and that alone drastically increases your real chances of success.