Vrity

Signing off. Find us at invisibly.com and @GetInvisibly. Never forget... Doing Good is Good Business.

Exciting news -- Vrity has been acquired by @GetInvisibly! einpresswire.com/article/571895…

New research from @Omnicom highlights the "Conscious Consumer" as the most important trend for marketers over the next three years. "The significance of ESG will become a common marketing KPI by 2025." mediapost.com/publications/a…

Not all Values are equal. Some values matter more to consumers. This creates opportunity for brands that are true in their commitment. Our latest post is on the value of equality. vrity.com/the-self-evide…

When it comes to retail #branding and #advertising, authenticity is everything. According to a study from @Vrity_data, consumers shopped with brands deemed "authentic" 75.7% more often than others. @digiday digiday.com/marketing/vrit…

#BrandPurpose cannot be overlooked these days. New data from @Vrity_data shows that people are far more likely (about 75% more) to shop with a retail brand that they feel is honest than one they don't. #PurposeDriven @digiday digiday.com/marketing/vrit…

Research firm Vrity set out to prove there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded. @michaelburgi has the story. buff.ly/3ukndTq

New research launched this morning! Values influence what people DO, not just what they say they'll do.

Ushering in a more meaningful approach to the measurement of #values in #marketing and #Brand #measurement bit.ly/3gaCopM I'm thrilled to be supporting @Vrity_data, @jesseberger and @C2Next in this noble endeavor

New interview with @jesseberger and @barrykirk on the importance of values and the ability to measure them to create #brandloyalty

There is a battle brewing over Values. It's a fight between a purpose-driven CPG giant and a major activist investor. And the mess in the middle? Mayonnaise. vrity.com/bring-out-your…

Do your customers recognize your brand values? Can you quantify the financial impact? Can you improve it? @chapmanandco_ leverages Vrity's data to help brands drive more loyalty and quantify the impact on revenue.

The flaw in applying this mindset to practice is if you rely on any of these, especially leading with site, you will miss the opportunity to build a lasting Values connection.

@jesseberger, CEO and Co-Founder of @Vrity_data elaborates about the power of combining #datascience and written communication abilities: bit.ly/3cx9s9U #digitaltechnology #artificialintelligence #channelreport #media7

Brands can’t solve the the supply chain crisis. What they can do is develop deeper Values connections to mitigate the availability risk in the market. vrity.com/the-supply-cri…

The numbers are in – State Farm is taking a risk on Rodgers. Read more about it in our latest post. #aaronrodgers #NFL #sponsorships #branding #brandvalues vrity.com/is-the-rodgers…

From @forrester's predictions for 2022: "In 2022, CMOs must navigate an even more politically divided and vocal consumer base... by ensuring company values and brand strategy are inextricably coupled." forrester.com/predictions/pr…