Ashley Monroe | DTC ecomm Editor

I made this entire ad. And I did it without a team or learning any 3D software. The process was pretty simple too. BUT THERE'S ONE THING TO KNOW: People have this idea that AI is about to handle everything for them. Type a prompt, get a winning ad, done. That's not how any of this works. You just get slop, you need to actually know what you're doing and how to prompt it. This specific ad took me about 2 hours with one AI tool and an editing software. A year ago you would've needed Blender and an entire team that takes days. And the part people miss is that the 2 hours was finding the angle, hook, and why it'd actually make someone stop scrolling. NOT making the actual creative. Think of it this way, AI handled the execution, but it couldn't tell me what was worth executing. That's the thing with AI. The production used to be the bottleneck. - Shoots - Editors - Designers - Waiting days for a single asset. That's basically gone now. So the bottleneck moved to the only place left: whether you actually understand your customer and what makes them buy. If you've got that, AI lets you produce at a speed that used to be impossible. If you don't, it just lets you produce bad ideas faster.