Kenny | Creative Strategist | 🃏 retweetledi
Kenny | Creative Strategist | 🃏
351 posts
Kenny | Creative Strategist | 🃏
@noxecomm
yuh
Nuremberg, Germany Katılım Aralık 2022
53 Takip Edilen108 Takipçiler
Kenny | Creative Strategist | 🃏 retweetledi
After a while, everyone will be using AI.
Creativity will be extinct.
Ads will look the same.
VSLs will have the same structure.
Offers will be super generic and boring.
And the demand for great copyTHINKERS will rise.
(creds to George Ten)
If your skillset right now is prompting AI to write copy for you...
...you'll be doomed in a few years.
Study the fundamentals.
Study humans.
Understand how we make buying decisions and what drives our interest.
That's the only way you'll eat in the coming years.
English
I have some strong opinions.
I have a list of people in EComm I like and I dislike .
If I say who I dislike, that will flag me. No one likes a „yapper“.
If I don‘t say it, other people starting in EComm will be used by them.
For the record, I will do it.
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HIRING: Health & Wellness Creative Strategist
Spending $500k+/month on Meta for men's supplements.
Your Responsibilities:
- Own the entire creative funnel
- Script + brief VSLs and oversee full production
- Build out landing pages, listicles, advertorials, sales pages
- Direct video editors and graphic designers
- Drive CRO across the funnel
What We Provide:
- Dedicated video editor
- Dedicated graphic designer
- Dedicated landing page builder
- Creator Manager to source talent
Full creative freedom
- Base rate + performance bonus
Must-Haves:
- Strong landing page experience (non-negotiable)
- VSL scripting + production oversight
- Proven CRO results
🚫 INTERNAL ONLY. NO AGENCIES. 🚫
Fast-paced, tight-knit team. Tons of room to grow as we launch new hero SKUs.
DM your portfolio + results.
We will communicate on Whatsapp, DM "Drop Shop" as the first word in your X outreach.
#Hiring #CreativeStrategist #DTC #PerformanceMarketing #MetaAds #Supplements #CRO #RemoteJob
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@saikurrra @krjgare Got me worked up at the crack of dawn. Who needs caffeine when there’s that
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@TheAdsAlchemist Smart answer to the wrong question
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@noxecomm Years and niches tell me experience.
But the GOAT question tells me everything because the answer isn’t a name. It’s a framework that turns spend into gold.
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If you‘re a direct Response Creative Strategist, I need you to answer the following questions.
1. How long have you been in the game for?
2. What’s your favorite niche to work in?
3. What is the biggest brand you’ve worked with?
4. Who is the GOAT of Copywriting in DTC?
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1. How long have you been in the game?
Long enough to have real results. Short enough to still be hungry.
2. What's your favorite niche to work in?
DTC health supplements, honestly. The research is deep. The buyer psychology is emotional. And when you name the mechanism right, you own the whole conversation. That's where I do my best work.
3. What's the biggest brand you've worked with?
Can't name the biggest one (NDA). but they are spending 100k+
4. Who is the GOAT of Copywriting in DTC?
Eugene Schwartz for the foundation.
Gary Halbert for the voice.
But if we're talking active, working DTC copy right now?
@matthewvolkwyn . No contest.
English
-I'm just getting started and currently in the process of building my portfolio
-I'm really drawn to the health and wellness space specifically dietary supplements
- I've done some strategy and copy work for a bad breath supplement that a friend of mine was developing
- the GOAT Eugene Schwartz
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@noxecomm - new to creative strategy, not new to social media (come from organic marketing)
- mental health & digital products
- Primal Trust
- eugene schwartz
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@saikurrra the ben facciani happy go lucky golden retriever persona doesn't work when a brown does it bro i'm sorry you need to come up with something else
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@AndrewWriteCopy Hustle, and be creative. Restless. A pain in the ass.
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Quick Marketing Challenge
A new copywriter asks you:
“How do I get my first client?”
What do you tell them?
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Kenny | Creative Strategist | 🃏 retweetledi
HIRING: Health & Wellness Creative Strategist
Spending $500k+/month on Meta for men's supplements.
Your Responsibilities:
- Own the entire creative funnel
- Script + brief VSLs and oversee full production
- Build out landing pages, listicles, advertorials, sales pages
- Direct video editors and graphic designers
- Drive CRO across the funnel
What We Provide:
- Dedicated video editor
- Dedicated graphic designer
- Dedicated landing page builder
- Creator Manager to source talent
Full creative freedom
- Base rate + performance bonus
Must-Haves:
- Strong landing page experience (non-negotiable)
- VSL scripting + production oversight
- Proven CRO results
🚫 INTERNAL ONLY. NO AGENCIES. 🚫
Fast-paced, tight-knit team. Tons of room to grow as we launch new hero SKUs.
DM your portfolio + results.
We will communicate on Whatsapp, DM "Drop Shop" as the first word in your X outreach.
#Hiring #CreativeStrategist #DTC #PerformanceMarketing #MetaAds #Supplements #CRO #RemoteJob
English
Kenny | Creative Strategist | 🃏 retweetledi
Do you wanna know how this post has the reach it does?
As a direct response copywriter it is your job to make your copy attractive enough for the target audience to read it. Engage with it.
It is your job to make the algorithm like your post and favor it.
This is how this post does it:
Hook: “If you’re… then this” - Identification
It hooked you in, and you found yourself in it.
“I’ve worked with” - Experience. Establishing relevance. Building trust.
This is how I started… - Building anticipation.
Week 1, Week 2 … Extrapolating. Verbal Demonstration.
I’m still learning — Relatability. I became the audience.
BUT!!! On top of all of this, I gave real and honest value.
Kenny | Creative Strategist | 🃏@noxecomm
If you’re just starting to learn direct response copywriting, then this is what you should do. I’ve worked with various 7 figure DTC brands, and this is how I started. Week 1 just blabber. Just try. Try writing 50 Scripts. Force your brain to come up with something. Eventually you will start to grow your own writing style. Week 2, go on meta and rewrite VSL’s of brands you like. Rewrite them word for word. Eventually your brain will be accustomed to the script’s and will pickup on the certain structure used. Week 3, look up on youtube: “How to write winning ads for E-Commerce Stores?” Week 4, once you have done all of the above, start working with a brand. Reach out. Offer free work. Join communities. (I started in Digital Launchpad, and then Rippy Club) Work for cheap in exchange for training. (At my first job I was writing scripts for $2 a pop) Stack up on experience. Week 12, this is where you’ve seen some results. Some creatives are converting. (get proof) But you’re not there yet. You want to elevate. This is where you want to offer more value in return for more money. Start researching other ways. Start by reading Breakthrough Advertising. This is what I’m doing. For me it lasted a little longer than 12 Weeks. No matter how many years of experience you have, if you don’t get down the basics, you’re gonna be writing ass creatives the entire time. I‘m stacking up on knowledge. Reading. Writing other ads unrelated to who I’m working with. As much as copywriting is a creative skill, it‘s not functional if the architecture and script writing principles are not used correctly. Save this, and thank me later!
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If you are stuck in a creative block, then this is how you could get inspired again.
We all know as Creative Strategist, knowing how to write a creative is only the mechanism.
But if you’re missing the idea, what is there to write.
I’ve worked with multiple 7-8 Figure DTC Brands, and this is how I manage to consistently come up with new concepts every week.
1. @gethookdai is probably my most used tool ever, for ad spying.
I will go on there every other day to see new concepts my favorite brands come up with. (If you want a list of those brands, drop a like)
I write down all new interesting concepts. The next day I’ll brain dump ways, how to adapt that to my product.
2. Doom-scrolling on TikTok.
This you’ve probably heard from all gurus out there. But it’s a fact.
When you’re scrolling on TikTok, your dopamine levels rise. Through that your creativity is being awaken.
Specifically in those moments, you can come up with some of the best ideas. (I know I did)
3. I watch TV Ads. So good.
I don’t want to hear none of the, “TV Advertisements are cringe” “they’re ass”.
WRONG!
Why do you think the biggest brands will still pay hundreds of thousands of dollars to have their ad shown on TV for a mere 10 seconds?
WHAT YOU SHOULDN’T DO, WHEN YOU’RE IN A CREATIVE BLOCK!!
- DON’T STOP WRITING.
- DON’T GIVE YOURSELF A WEEK BREAK.
4. Go Back to the basics. Write a shit ton of ads.
Copy other creatives. Literally write them down word for word.
Iterate your winners and losers.
JUST DON’T STOP!
If you want me to drop my Copywriter’s checklist I follow everyday to write creatives, then Save this post, drop a Like and Retweet.
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