Avlesh Singh
22.5K posts
Solid year at WebEngage in FY25-26. After years of piling up losses and slow growth, we have finally turned things around true to our Spartan identity and demeanour. We are now an INR ~250 Crore ARR business - profitable and growing.
But that's not the story.
It took a lot of toil by the WE team and a very different me to turn things around. Two men shaped this journey unknowingly - @mrgirish (founder, Freshworks) and Hetarth (@WebEngage's very own). That's the story. Sharing it here for your weekend reading 👇
avlesh.medium.com/all-constraint…
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@Janilokal Note chhapne ki machine ho aap.
Thoda humpe drop karo.. ebidta karna hai.
Dhanyawad 🙏
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@akm1410 Please add hdfc corporate banking too. Nuclear war is better in comparison.
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Startup has successfully endured Covid, work from home, lawsuit from previous overlords, ten defamation lawsuits, digital media FDI shock, RBI induced subscription upheaval, two pulled term sheets, loss of co-founders and artificial intelligence. Naturally next is nuclear war.
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[Release Announcement] We are setting a new standard in the CDP/CEP/MarTech-verse on enterprise grade data access controls over your customers' data for personnel using @WebEngage. Stoked to introduce WebEngage Teams!
Enterprises that use WebEngage across multiple geographies, or, have multiple lines of businesses, or, those who have different operating teams for each Brand have often asked us about separating their customer data in a manner that each of these operating teams ONLY "see" and "act" on customer data that is "relevant" to them. Today, we oblige!
Teams is an Object Based Access Control (OBAC) implementation which brings in the definition of data boundaries that apply to all your team members using WebEngage. These boundaries are implicitly applied as "filters" across all sections of the WebEngage dashboard they use - analytics, segmentation, campaign management etc. This means they ONLY see what's relevant to them. Automagically!
Here's everything you need to know about Teams - webengage.com/blog/teams-obj…
We are bringing delight to 900+ enterprises across 5 continents everyday :-) .. If you need an honest, no-nonsense execution on your CDP and CEP stack, talk to me, I am sure we can help 🙏
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A platform charging 5% commission will almost always outcompete one charging 40% in India’s mass market. In price-sensitive segments, affordability is the strongest moat and no network effect is powerful enough to consistently override a large pricing gap.
Anand Lunia, IndiaQuotient@anandlunia
What does this chart tell you about the fate of 'Network Effect & Moat' in India?
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What does this chart tell you about the fate of 'Network Effect & Moat' in India?
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Hundreds of engagers went back to school today!
It was an honor to host Sivaraman Swaminathan for a fireside chat with the @WebEngage team today. The session was a masterclass on building a true service DNA in delivery teams and empathising with customers. My personal favourites were stories from his entrepreneurial journey on the quest to learn more about his customers' pain points - including random store walk-ins, examples like day in the life of customer and talking to a customer's customer as key to customer success, importance of understanding client’s business, leadership lessons etc - all driven by curiosity and not a business or a client need.
Thank you, Swami for doing this 🙏
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[Release Announcement] Introducing User Profile Deduplication in @WebEngage CDPx
Our customers in healthcare, financial services and retail have long asked for this. We are finally very happy to oblige. With our Intelligent Deduplication, you can now merge duplicate User Profiles in our composable CDP to build that forever elusive Golden Record for your customers!
Struggle no more with data discrepancies! Here's all you need to know about this feature - webengage.com/blog/merge-dup…
Also, to all those who are celebrating - Happy Holi!
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I know you are busy with VC firm gossip today, but these two developments are way more important..
1. The original East India Company was shut after the 1857 mutiny. The assets, title etc of the defunct co was bought by an Indian in 2005. The man infused money, set shop in Mayfair, ran it for 20 yrs .. and filed for bankruptcy this week. 350 years of slavery avenged 🤘
2. My 170 rupee cigarette pack is now costs me 240. Some new 40% gst slab apparently. I'd request our dear FM to attribute the next phase of GDP growth to smoking and drinking sinners in her next budget speech 😵💫
That's it. You can get back to your VC gossigp.
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@vishalxtyagi @WebEngage WebEngage to the rescue!
Check this out Vishal - webengage.com/blog/reimagini…
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5/ We’re evaluating platforms like: @mixpanel @Amplitude_HQ @moengage @WebEngage @Braze @Iterable @netcore_cloud @insideronehq @CustomerIO — and open to others.
Which of these actually support solid account/group-level modeling for B2B SaaS?
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1/ We need something like CleverTap (in-app push, email, SMS, WhatsApp, etc.) BUT with proper support for account/group-level properties.
Example: storing a company’s license expiry at the company level, not duplicating it across every user profile.
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Dear Indian startup founder - you've got it all wrong!
Lemme tell you something you should have been told when you were starting up..
ALL REAL BUSINESSES ARE LALA BUSINESS
Your VC friends, startup mentors & tech bros have done you a disservice. Leave the la-la land, be a lala!
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Metro Brands has embraced digital unlike any other traditional retail brand in India. And, at WebEngage we are proud to be the CDP led transformation partner in their journey!
900 global enterprise customers across 5 continents.
No noise. No nonsense. Honest product+people and a relentless pursuit to deliver an amazing global software product company from India. One customer at a time..
Happy 2026.
bwretailworld.com/companies/webe…
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[Hiring Alert] We are hiring in our content marketing team at WebEngage.
If you have written content for a B2B software product company before, this is just the opportunity you were looking for. Any PMM experience will help you jump the queue.
Preferred location: Mumbai
If you are keen on exploring, please DM @Mili_Ashwin or me.
If you know of someone who fits the bill, tag them in comments. We will get you the latest iPad for every successful referral.
Please share in your network 🙏
@WebEngage
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No amount of Paul Graham essays or Musk podcasts can fix India's productivity problem.
Countrymen,
I give you the ultimate national anthem that we need. Government offices, private institutions, factories, companies and board rooms should play this every morning.
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Avlesh Singh 리트윗함
.@WebEngage BLACK is the #NewBlack. Super impressed with the new AI agents and BLACK! 900 customers and just getting started..and the composable CDP is 🔥🔥 @avlesh
Avlesh Singh@avlesh
Gratitude 🙏 As we successfully wrap our EngageMint CX editions in Mumbai, Bengaluru and Gurugram this fall, Ankit and I are, one more time, grateful for all the love you give to @WebEngage 😇 Thanks to Mikhil (Bluestone), Nakul (Cashify), Sankalp (Groww), Nitin (ACKO), Anil (SnapMint) and Asha (Mahindra Insurance) for sharing insights around your CLM orchestration on WebEngage with everyone. They left hundreds of our customers intrigued about possibilities 💜 To all those who made it to these roadshows - we love you. Our tribe is now 900+ global brands strong with 10,000+ daily active WebEngage practitioners; and, counting... We will do everything in our might to keep enabling the community to learn and grow together ✊ Videos and other content from these EMCX editions will be published shortly on our web archives and shared on social streams. Do follow the @WebEngage handles on LinkedIn/Twitter/Insta for updates. Long form reads, videos, decks and demos on all the new capabilities we announced at EMCX will be released next week and shared with all our customers. The waitlist for BLACK will shortly be announced too. To try CDPx, AI Agents or any new capability you saw at EMCX, please speak to your WebEngage account manager. Kudos to the EMCX Team at WebEngage for pulling off yet another marvel 👏 Dear WebEngage customers in DXB, RUH, JKT and NYC - EngageMint CX is now coming to your city. Stay tuned for your magical product unveil moments🤞 If you attended any of these editions, do share your feedback. I would love to know if we did well 😊 On behalf of Team WebEngage - 🥂🙏
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