Charlie Friedmann

Stop using "could be" and "might be" in every headline. This could be my best tweet. This might be my worst tweet.

@BevNETCraven @BevInsights This is called LaCroix.

So White Claw 0.0 is gonna happen in 2024, eh? + non-alcoholic from the start (rather than de-alcoholized) + electrolyte content similar to gatorade + line-priced with regular White Claw (per @BevInsights) The last one in particular will be very interesting.

Big fan of what @DrinkProxies is doing. Def my favorite NA wine and love the branding (especially vs the Acid League branding of their OG products)

Proxies: While non-alcoholic spirits & beers have grown in popularity over the past few years, booze-free wine alternatives have lagged behind. Charlie Friedmann, president of Proxies, developed a product that stands up against its alcoholic counterparts. canadianbusiness.com/ideas/cb-innov…

@swhnorton 5596 🍷

Expo West peeps - sound off with your booth number.

Because nothing says “France meets California” like wine with no alcohol in it. trib.al/dOc1cUZ

@obviceo Got that email. Sent to spam.

@cmikulin @zachmstuck Hi.

@zachmstuck Our team is doing it for a DTC non-alcoholic wine right now. Crusssssshhhhhhing it. Even before dry Jan and BFCM. Going to double down in this category. Working on some landscape research.

Who’s making paid social acquisition work in the beverage space? I’m not sure how you launch a beverage brand without acquiring customers at a loss out of the gate, even with amazing ads + landers + solid offer. The margin is low, shipping cost high and AOV is generally low.

@Bosefina @Bardo Have you tried our new line? There have definitely been some more kombucha-like ones in the past but we’ve made 60+ varieties and recently launched a new core line based on all that feedback.

@Bardo Proxies tastes like kombucha. Really hard to find dealcholized wine that doesn't taste like shit!

Has juice ever had a bigger moment then it is having right now? I feel like #dryjanuary needs a rebrand to #juicyjanuary and just call these CPG non alcoholic companies what they are- adult juice. 🍷 🍹 🍺 🧃

@Bardo *adult juice that the best chefs and somms in the country don’t think are just juice. Happy to send you some Proxies to try and see if you still disagree.

Orange wine gets a non-alcoholic makeover from Proxies and sommelier Miguel de Leon. bit.ly/3WZ8v05

@PositiveDMG @mariabastasch @SelinaHotels @MaisonNoirWines Gotta get you some of our latest collab with @migueld too!

@Nrcoope I’ll be there tomorrow—would be great to connect.

EXPO EAST... Who's going. Who should I meet???

@camjservice @chiefgayofficer 👋 email me at charlie@drinkproxies.com anytime!

@chiefgayofficer @cfriedmann over at drinkproxies.com

looking for non-alc founders to collaborate with for our sober event on october 21st! link me!

@juliabainbridge @BruceBlosil Hey Bruce - sorry if that’s how it comes off, I’ll definitely look into it. We do think our approach creates a better alternative, but we’re also excited to see everyone trying to push the category forward.

@seanfrank If you say so. But if you or any of “you’re” friends want to try some of our Proxies “juice” let me know. Happy to send you some. acidleague.com/collections/wi…

@cfriedmann you're* but thank you

“Non alcoholic beverage start up” You make juice. Just say you make juice.

On a special #VinePair Podcast, host @zgeballe speaks with Acid League's Devin Campbell and @cfriedmann about the idea behind wine Proxies, how they're made, and why they stand out. (with Acid League) vinepair.com/articles/vinep…

@larrysvabek @merchxchange Just DM me an address and I’ll take care of it. Thanks for the support!

@merchxchange @cfriedmann Omg yes!!

Acid League has been killing it their wine proxies extension was so fucking genius now they are spinning out collabs with the likes of James Beard Award winners like Sean Brock (also in Chef’s table) the company is Canadian but has been growing exponentially in US